Nov 16


OTC Market Filing Q3 2017


Winning Brands filed its Q3 2017 report ahead of schedule with OTC Markets.  This provides the basis for continued PINK Current Information tier designation within the OTC Markets quotation structure.  The filing reported that reduced operating costs continued to contribute to the company’s recovery, supported also by stronger sales.


Picture - Q3 2017 Winning Brands

Oct 09


BRILLIANT Wet Cleaning Solutions Welcomes Blue Leaf Cleaners


We are pleased to now be providing service to Blue Leaf Cleaners in Hamilton.  Every such supply relationship is an affirmation of BRILLIANT Wet Cleaning Solutions from Winning Brands, and a source of pride.


Picture - BRILLIANT Customer Blue Leaf Cleaners



Oct 03


Fans in the U.S. Navy for 1000+ Stain Remover


Winning Brands is honored to have product fans for 1000+ Stain Remover in the U.S. Navy.   We continue to receive re-orders.  This 60 Quart shipment is leaving tomorrow.  It’s not the size of each individual order that matters as much as the fact that the purchases are being made through official channels, directly, and regularly.  The opportunity to be of greater service with larger orders is of course the goal.  This is what we are working on.


Picture - 1000+ to US Navy Oct 3 2017

Oct 03


Thank you Australia and New Zealand


We are pleased to have dispatched more 1000+ Stain Remover to Australia and New Zealand over the past 2 weeks;  3,672 bottles in the 125mL size and 1,440 bottles of the 909mL size.  It’s fun having product fans half-way around the earth.

Picture - Brisbane Australia - Destination for 1000+ Stain Remover

Sep 22


Thank you Innotex


We are honoured that ReGUARD4™ Multi-Purpose Bunker Gear Cleaner from Winning Brands is part of the team at Innotex to keep high value protective gear clean.

Picture - Innotex

Sep 22


PINK Current Information Tier Attained


We are pleased to report that the PINK Current Information Tier has been applied to WNBD.  This is a practical and symbolic development both.  Management of Winning Brands is deeply grateful to the various parties who have contributed to this positive outcome.  We also thank OTC Markets for their efficient processing of our filings. WNBD Q3 2017 Report and Annual Report 2017 will be filed according to the PINK timetable to ensure retention of this designation.

Management looks forward to sharing positive developments in coming months.  Certain other business initiatives can move forward now that this has been put into place,


Picture - OTC Markets Verification September 2017


Sep 20


OTC Updates Completed


Winning Brands has completed all required tasks to qualify for PINK Current Information with today’s public filing at OTC Markets of the Attorney Opinion Letter in respect of the 2015 and 2016 fiscal years.

Sep 13


OTC Filings Update


Q2 2017 Filing has been posted to OTC Markets.  2017 improvements continue.  PINK Current Information Tier should be restored this week.

Picture - WBC Q2 2017


Sep 11


OTC Update Q1 2017


Filing has been made.  The results trend continues to be positive.  Q2 will appear on OTC this week as well.


Q1 2017

Sep 02


1000+ Stain Remover in Social Media Advertising


There has recently been an increase in social media advertising of 1000+ Stain Remover initiated by 3rd parties. These are ads for 1000+ that are purchased and placed by other organizations, not Winning Brands. The one below is an illustration.  These advertisements appear on computer screens via AdSense.  Such 3rd party advertising is a healthy sign.  It reflects an effective distribution chain, with shared vested interests.  In this example, the photo accompanied the headline.  The photo shows 1000+ Stain Remover on the shelf at the Paint Department in a Lowe’s Home Improvement store.


Picture - Lowe's Advertising Picture - Lowe's Advertising B

Aug 31


OTC Filings Update

2017 material has been compiled and is being submitted to tonight for accounting review next week, hopefully giving us the ability to then upload the material on the OTC Markets filings page at that time.  We are very close now.

Aug 27


1000+ Stain Remover Page at Amazon

Several updates have been made to the 1000+ Stain Remover page at


Picture - 1000+ Stain Remover at Amazon

Aug 21


Additional Online Source for 1000+ Stain Remover


For people who are not aware, we are pleased to point out that 1000+ Stain Remover can also be purchased online at Hardware World:


Picture - 1000+ at Hardware World


Aug 21


ReGUARD4 Marketing Approved


We appreciate receiving approval today from the Ontario Professional Firefighters Association for the start of ReGUARD4 advertising on the official OPFFA website. 

An online advertisement for ReGUARD4 will now appear in rotation with OPFFA approved products on the OPFFA website home page.  The frequency of its appearance will be determined by a budgeted number of views and other technical factors. If you wish to view the ad and it does not immediately appear on the home page, simply press your browser refresh button until it does.  Products appearing in advertisements on the OPFFA website require prior approval.  We are gratified to have met the requirements.   The advertisement links to the product webpage:

This advertisement is only the beginning of an online marketing campaign for ReGUARD4 Multi-Purpose Bunker Gear Cleaner.  This placement is part of a larger plan that will include the United States and Canada as a whole because our product is effective and provides good value for an issue of growing interest in the professional fire fighting community – the protection and maintenance of sophisticated and expensive protective gear that is exposed to flames and fire residue.  Cleaning such gear after-the-fact is an increasingly “managed” protocol amongst professionals in this sector.

ReGUARD4 has not been advertised to the industry by Winning Brands previously, as sales depended upon word-of-mouth and dealer activities.  Word-of-mouth has been consistently positive, thus supporting the launch of advertising at this time.


Picture - ReGUARD4 at OPFFA Website



Aug 16


OTC Update

The revised target completion date for Q1 and Q2 2017 is the end of August.  PINK Current Information Tier will then be granted promptly thereafter.

The advantage of filing both Q’s at this time, rather than only Q1, is that the PINK Current Information Tier will then be intact for an extended period.  This is because the next report will not be due until October 15th.  Filing Q1 by itself presently will not accomplish this.

When the restoration of PINK Current Information Tier is granted, Winning Brands intends to remain current going forward.   The company was current for several years previously.  The non-PINK period over the past two years arose from the challenges described in the company’s reports.  These challenges are being successfully addressed as new opportunities are opening up for Winning Brands.  Sustaining a current PINK will no longer be difficult.


Eric Lehner, CEO

Jul 30


ReGUARD4 Multi-Purpose Bunker Gear Cleaner from Winning Brands

These are pictures taken recently of protective gear worn by fire fighters in real world training, now grime covered, awaiting cleaning with the help of ReGUARD4 Multi-Purpose Bunker Gear Cleaner.  The photos were taken at Lambton College.

Picture - Bunker Gear Awaiting ReGUARD4 at Lambton College

Picture - ReGUARD4 Lambton College Close-up of Pre-Wash Gear

Picture - ReGUARD Bunker Cleaner 4-Way Action

Jul 29


Shareholder Question

A shareholder has asked that I provide an update on the status of filings and other matters.

This is to reconfirm that we are trying to complete the Q1 and Q2 2017 financial uploads asap.  I apologize that this has not yet occurred.  It is being worked on.  We have made much progress in updating records over the past several months and are committed to completing the task.

Regaining momentum and then reaching new milestones is the core mission of Winning Brands.  Our improved (diminishing) losses over the past several years have positioned us now to be closer than ever to self-sufficiency and profitability.  The many discussions with persons and organizations of goodwill that are occurring behind-the-scenes are subject to the confidentiality and discretion that is expected for arrangements that are not yet finalized, although I have provided a general overview.  All of this is still being worked on.

The purpose of this note is to reaffirm that there is a sincere effort being made to complete the immediate administrative tasks asap that are related to reporting status and subsequent advancement.


With respect and appreciation
Eric Lehner


Jun 29

avatar USA Replenished with 1000+


The online inventory of 1000+ Stain Remover has been replenished.  It had been sold-out and in a back-order position until this morning.

Here is the live link to the order page:


Picture - Home Depot USA

Jun 29


Thank you Calgary Stampede – TrackMoist™ gets its first use at event.


It is an honour that TrackMoist™ from Winning Brands will be used by the Calgary Stampede organization for the first time in 2017.   TrackMoist™ treats soil used in the performance surfaces to reduce dust and to retain desirable soil surface properties.  This benefits performers and spectators alike.   The Calgary Stampede is one of the world’s foremost annual entertainment events.  This year’s event will be held July 7th-16th.

Website Link:


Picture - Calgary Stampede


Picture - TrackMoist Package 2014

Jun 29


OTC Next Steps

The remaining technical steps for the restoration of OTC PINK CURRENT INFORMATION tier for WNBD are:

  • Posting of Legal Opinion Letter to be submitted by eligible attorney to OTC Markets pertaining to the filings for the two years ending December 31, 2015 and 2016
  • Posting of Q1 2017
  • Review of the above material by OTC Markets compliance staff

We will do our best to have these final steps done in 2 weeks.  We have brought 2 years of material into compliance yesterday and are now close to being OTC PINK again.  This will contribute greatly to our 2017 turnaround and revitalization.




Jun 28


OTC Filings Progress

More filings were completed at OTC Markets today.  All information to the year-end December 31, 2016 has now been uploaded.  Q1 2017 is being worked on presently.

The overview as at December 31st is that the positive trend of substantial loss reduction continued, despite lower sales for the period.  Details are in the filings at OTC Markets.  Management projects that sales will increase in 2017 based on events subsequent to filing, thus establishing renewed momentum for Winning Brands.

The Big Picture

Winning Brands’ continued reduction of operating losses in 2016 reflects a positive pattern.  The Company has achieved this performance improvement every year since reporting began.    The 2016 annual operating loss is the lowest ever.  A 7-year chart illustrating diminishing losses is shown below. Cumulative sales during these years have been approximately $2.7 Million, representing an estimated 675,000 individual retail consumer transactions.  A foundation of proven consumer satisfaction with the products exists.  Lower sales in recent periods arises from reduced physical distribution, not from a lack of consumer satisfaction.  Physical distribution will increase again with additional capital.  Management anticipates that Winning Brands 2017 sales will increase over 2016, contributing to momentum and recovery for Winning Brands in 2017 following its recent quiet period.

Management has been steadily substituting fixed costs with variable costs to achieve future profitability.   This means that the firm will be more profitable in the future when sales volume grows than it would have been in the earlier fixed cost model.

Picture - WBC Dec 31 2017

Despite challenges arising from the working capital deficiency, which created inconsistent sales due to limitations in production,distribution and marketing support for listings, the company’s business premise has proven to be resilient. Winning Brands has a sound basis for success when appropriate financing is arranged to invest in sales growth.  Winning Brands’ resilience arises from the uncomplicated nature of the company’s business model. Winning Brands supplies good consumable products that solve “everyday” problems for customers in various regions. This is done in partnership with retailers.  Consumers indicate satisfaction with these products through continuous testimonial feedback.  If some retailers are lost due to minimum support requirements, others are found in due course.

The primary cause of de-listings is the challenge of providing sufficient marketing support.  This will be overcome with renewed capital funding. A wide range of retailers are well-suited to Winning Brands’ product mix. Online shopping continues to be a growing feature of the retail landscape.  Winning Brands now has a strong U.S. platform for online sales through, and and consumer satisfaction is high.  Keeping more finished goods inventory for immediate delivery will also increase sales volume by increasing the pace of turnover.

May 01


Great New Projects for Expansion at Winning Brands


Innovators Community has attracted terrific new relationships for diverse opportunities to collaborate.  As consumers we take food innovation for granted.  However, in the food industry, innovation in packaged goods is as sought after as with other consumer goods.  We are delighted to now be in discussion with food product innovators in the Winning Brands Innovators Community initiative, as per today’s news release.  What all this boils down to is that in the future Winning Brands will be deriving revenue from a diversity of sales streams, not only cleaning products.  We are being presented with high-quality opportunities through our new recruitment portal


Picture - Supreme Sweets Gluten Free

Apr 30


WNBD: Improved Liquidity


There has been a dramatic improvement in WNBD stock liquidity on a year-over-year basis.  By April 30th 2017, WNBD has surpassed $1 Million in trading volume on the open market since Jan 1st, accompanied by an active bid/ask environment.  Share price is important, but so is an active market.  The two go hand in hand.  Business developments in coming months will support a continued active market.


Picture - WNBD Liquidity Jan - Apr 2017

Apr 21


Winning Brands – Securter: What is this project about?

Winning Brands announced this week that it has in place a formal Exploratory Discussion Agreement with Securter, Inc. under Winning Brands’ Innovators Community initiative.

What is Securter?  Why should anyone care?  How can Winning Brands benefit?

Securter is a patent-pending new payment portal for online credit card and debit card transactions that dramatically reduces losses and inconvenience of identity theft by eliminating the need for consumers to enter their credit card information into the databases of online retailers (or third-party payment processors) through a computer keyboard.

Securter instead verifies the validity of the payment card through an ingenious physical technology in the cardholder’s possession.  This solution prevents the growing and widespread dissemination of “your” personal information across third-party platforms.  As online payments increase, so does the exposure of consumers to their stored payment information being hacked.  This is an expensive headache for payment card issuers.

In North America, online “card not present (CNP)” losses are estimated to now exceed $6 billion annually.  The Securter development team, which includes bright, trained, theoretical and practical experts, has conceived of a technology solution that expands the security envelope which card issuers (such as banks) can grant their cardholders, while saving merchants the contingent liability of holding credit card information for millions of customers.  News reports are growing in frequency describing hacks into the confidential payment history of consumers, even with the finest retailers.  This risk will only grow as the number of online merchants grows. With Securter, online payment card information no longer resides with retailers NOR ANY THIRD PARTY other than the issuers themselves, i.e. the banks.

We have seen other payment platform innovations introduced (using completely different technologies), becoming widely accepted and hugely successful options, such as PayPal, to name only one.  These payment portal options were all new at the time they were introduced.  They were all “innovations” at an early stage in their lives.  At Securter and Winning Brands, our managements feel that an exciting addition to these options is now within reach, with similar scope of opportunity and scale.

I met with Securter management again today to review the status of prototype performance and the status of current interest by third parties.  I am delighted that we now have, this week, expression of interest in principle from a major bank that issues credit cards.  This is only one of a variety of potential stakeholders agreeing that something attractive is emerging in this project.

So what do Winning Brands and Securter have to offer each other?

If Securter now accepts conventional venture capital at this early stage (which it has already been offered), then it will permanently forfeit a significant percentage of its ownership, forevermore.  If Securter takes a conventional loan, prior to having revenue, then it may default on its payments. Qualifying for such loans is extremely difficult for any normal people.  If Securter is funded by the bank or other issuer organization that will be using the new payment system, then control is forfeited.  Government funding has all kinds of strings attached.

Accordingly, the new option for Securter through Winning Brands Innovators Community is that Securter receives some of our public capital and other assistance to be recovered by Winning Brands on a multiple and self-liquidating basis, from Securter revenues, following implementation.   Securter ownership is left intact, while Winning Brands shareholders have participated in the revenue of the launch of the technology on a very profitable basis.  Winning Brands shareholders will have a portfolio of such entitlements from a variety of projects.  We already have a waiting list.

Securter is presently at LEVEL 6 of the standardized “Technology Readiness Levels” hierarchy.   This means, specifically, that the “System/Sub-System model or prototype demonstration exists and can be performed in a simulated environment.  A model or prototype that represents a near desired configuration exists.  Activities include testing in a simulated operation environment or laboratory”.

The next level that we are heading to, LEVEL 7, is when the “Prototype is ready for demonstration in an appropriate operational environment.  The prototype is by that stage at the planned operational level and is ready for demonstration in an operational setting, including field testing under real-world conditions”.

LEVEL 8 will be the stage at which it is proven to work in its final form, and LEVEL 9 will be ready for launch.

There is a world of innovation opportunity “out there”.  Winning Brands respects and appreciates the opportunity to collaborate with innovators for the mutual benefit.  Much good can come from this new platform of innovation launches.


Picture - Innovators Community Online Shopping

Apr 21


Shareholder Question: How Does Innovators Community Work?

Shareholder Question:

“…So WNBD gets the financing to help other startups? Is this Government financing or private? I read it can be up to 20 million. Is it an equity based financing?Do u expect to get that much or 1.5 million. What is  the amount you receive based on? I’m trying to get a better understanding…Thanks”



In the past, any funding raised by Winning Brands could only be applied to its existing (foundational) product line, i.e. cleaning solutions.

Now, because of our launch of the  Innovators Community recruitment portal,, Winning Brands can select intriguing projects that are being presented to us for consideration by their innovators. Their hope is that Winning Brands will provide some of its resources and experience in return for sharing in the future launch revenue of those projects.

What Winning Brands will receive in return is a multiple of what we provide.  Winning Brands will hold a portfolio of these project revenue entitlements.  Winning Brands will not seek ownership of those innovations (unlike conventional venture capital), but rather be paid out by receiving a percentage of “top line” sales of those ventures.  Because our entitlement will be self-liquidating ( ie. eventually paid out/retired) this is far more appealing to inventors.  That is why we have a waiting list.

This is also much better for the innovators than a “loan”, because the repayment is tied to sales, thus avoiding potentially fatal default situations.

There are many subject matter experts whose expertise in various technologies and launch processes are able to help us vet opportunities and even help plan and execute some of the launches.

The amount of our multiple gain depends upon the circumstances of the projects, their readiness to market, the risk, the speed with which the return is likely to be realized, and more.

The bottom line is that the Innovators Community platform will give Winning Brands shareholders access to revenue from a far greater range of cool projects than any single company could ever generate.  There will always be a larger number of applicants than we could ever proceed with.  Consider Shark Tank for example.  The number of projects that they can feature in a broadcast season is limited by available air time for the core program.  That is a small number compared to the tens of thousands of applications that they receive per year.

Innovators Community is an original way to give public shareholders a stake in the growth of smart new product launches, spreading the risk across diverse opportunities, leveraging expertise from various fields as required. This model is truly appreciated by innovators.  This is not merely “crowd funding” or any other existing version of innovation funding.  It is a new hybrid approach that will be fine-tuned to address the appropriate regulatory and operational issues.  It is a breakthrough in combining the power of the public capital market and the power of innovation.   Innovators suffer a HUGE unmet need for launch assistance.

Regulation A+ is only one mechanism by which Winning Brands can obtain the capital appropriate to its needs for the innovation portfolio, as it evolves.  Regulation A+ permits up to $20 Million per year on a Tier I basis.  The amount that we will accept will depend upon our portfolio at that stage.

As to the concept of Innovators Community in general, any skeptic can easily come up with supposed “problems” with this idea. We can do this for anything in the world.  Even great ideas that are now in operation in the world are filled with potential problems.  More important is the fact that Winning Brands has spent nearly 2 years vetting the Innovators Community structure through bright professionals in law, accounting, securities, product marketing, etc.  It gets consistently good grades for originality, plausibility and potential to make a positive difference in the world if it is implemented well in coming years.

Our recent Exploratory Discussion Agreement with Securter, Inc. reveals only one of our candidates.  It was at a stage where the project candidate was ready/willing to announce our exploration publicly.  Others will too, in due course.


Links to innovation oriented people and organizations:


Picture - Innovators Community Links



Apr 20


Innovators Community – A World of Opportunity for Winning Brands

A News Release has been issued today announcing that discussions have become formal with Innovators Community candidate, Securter, Inc.

The positive impact of Innovators Community’s bold mission on Winning Brands’ future will become increasingly apparent as the sheer diversity of Innovators Community project openings is revealed.

The fact that Winning Brands began with a single category of consumer products does not limit the operation of the Innovators Community joint venture platform.  This is because there are many subject matter experts representing various fields across North America who are eager and appreciative for the chance to apply their talents to our prospective projects, within their area of expertise.  We know because they have told us so!

Winning Brands will become associated with a wide array of innovations in years to come.  They will be managed as revenue sharing joint ventures for the benefit of innovators and Winning Brands both.  In the meantime, our foundational products still exist and can grow too.  The best of both worlds….

News Release Link:


Picture - Securter Credit Card Graphic

Apr 16


A Good Week for WNBD

Picture - OTC Markets Week to April 14 2017

Apr 13


OTC Filings Update

The pace of Winning Brands filings at OTC Markets is accelerating.  Q2 2016 is now posted.  Improved sales, reduced loss compared with prior year Jan 1 – Jun 30th, 2015.  Still on-target for WNBD to re-acquire the OTC PINK Current Information designation in Q2 2017.

Picture - WNBD Q2 Cumm 2016

Apr 10


First Time for Winning Brands in Costco Setting

A nice step for Winning Brands as its BRILLIANT™ Heavy Duty Laundry Detergent joins complimentary Miele offerings online at  First connection to Costco for Winning Brands.


Apr 04


Q1 2016 Filed at OTC Markets


Progress continues with filings catch-up at OTC Markets.  Q1 2016 is now posted.  Continued reduction of losses is the bottom line.  Q2 2016 is targeted for next week.  2017 financing will benefit Winning Brands growth.


Picture - WBC Q1 2011 - 2016

Mar 31


2016 Filings to Begin

We are now moving into the 2016 phase of the catch-up of our filings.  Those Q’s will start next week.  We will be PINK Current status in Q2 and then be able to ramp-up our Innovators Community projects.  We are grateful for the terrific contacts and Innovators Community introductions that have been coming our way!

Picture - Innovators Community

Mar 27


Reminder to U.S. Navy Personnel


If you are U.S. Navy personnel, and like 1000+ Stain Remover, then NEXCOM and Winning Brands wants to hear from you.

The rate of consumption of 1000+ Stain Remover from inventory on-hand at NEXCOM facilities in Japan, Spain, Italy and Qatar is taken into account when HQ in Virginia Beach decides whether to bring 1000+ Stain Remover into more NEX depots.  Item: 9498791 in Dept 836.

We received a replenishment order today.  For Winning Brands, so far, the size of the orders has been secondary in importance of the fact that Navy orders are coming direct, through official channels.

We have the opportunity to boost the order volume by increasing awareness of the usefulness of 1000+ Stain Remover within the service.

Please do share with us more information about the job that it’s doing for you!   Thank you for your discovery and use of 1000+ Stain Remover already.


Picture - NEX Logo


Mar 27


Order today from New Zealand

It’s fun to see where in the world 1000+ Stain Remover travels.  We received an order today from New Zealand for 4,032 of our “little guys” as we refer to them in the office – the 125mL handy size with “go anywhere” convenience!

Picture - 1000+ New Small 5

Mar 23


1000+ Stain Remover: Revival of Potential Export Market


It was good to hear from a potential distributor in Vietnam yesterday.  We explored some possibilities with this importer already a couple of years ago, but they were not yet ready in the end.  Things seem to have changed now and there is renewed interest.

1000+ Stain Remover packaging looks terrific in any language, retaining its distinct trade-dress regardless of the words on the label.  We already have customers in a surprising number of countries, on a small scale.  Our goal is to have this grow.  1000+ Stain Remover is extraordinarily useful and versatile anywhere.

If you have friends, family or business contacts in any country, have them contact Winning Brands.  Who knows where the right connections can lead!


Photo Caption:
1000+ Stain Remover bottle for Vietnam.  Unmistakably 1000+, yet perfectly adapted to local language.


1000+ Stain Remover Vietnam

Mar 21


Why Innovators Community is Great for WNBD


The flow of new opportunities coming to Winning Brands through its innovator recruitment portal is growing:

As a result of this portal, Innovators are presenting Winning Brands with cool product and service concepts. This activity provides a powerful new basis for the future growth of Winning Brands.

Winning Brands’ destiny is positively influenced by these bright, motivated innovators. They are approaching us because they are looking for a way to partner for the launch of their winning ideas.  ”Innovators” include inventors, designers, prototype developers and others.  It’s an inclusive term that describes a wealth of creative genius that has practical ambitions.

Their need is not just financing – it’s also about contacts, channels of distribution, networking with experts and co-coordinating with others to get the job done. Even brilliant inventors cannot be equally knowledgeable in all the activities associated with product launches.  Collaboration is key, but many innovators are not oriented to that model.

That’s why Winning Brands is forming an “adaptive network ” of supportive experts who can be deployed on a project basis for approved joint ventures.

Winning Brands’ does not want to take away ownership from inventors, but instead to share in the revenue that launches will generate.  Innovators love it – what can be fairer than that!  It’s great for Winning Brands future too.  We will not be bogged down with the practicality or politics of owning pieces of companies. We will hold a portfolio of revenue stream entitlements.  That’s more cost-efficient, easier to administer and much more appealing to the innovators.

Tomorrow, I am being introduced to a spokesperson for a team that has developed a next generation solution to e-commerce credit card fraud reduction.  Their project has been vetted by ultra-credible third parties.  The point is not whether this specific project, or another one, is approved by Winning Brands for a joint venture.  Some will come and go for a variety of reasons. The point is that there is a FLOW of such opportunities to Winning Brands now as a result of the foresight by Winning Brands to create a formal  recruitment mechanism. makes the arrival of such opportunities systematic.   Deal flow is key to building a portfolio of attractive opportunities.  We are now getting deal-flow.

With the combination of our existing foundation of consumer products, and the much taller structure of projects under consideration, Winning Brands’ visibility and importance will grow.  I think of our situation in terms of an analogy because not everyone can picture the positive transformational impact on WNBD of this concept.   It’s like WNBD is presently a nice but small house on a valuable beachfront property (“the public market”).    Innovators Community is WNBD’s method to “develop” our nice but modest presence into much higher value use of our property for the benefit of its owners (shareholders).   It is common sense that a high-rise, mixed use development with iconic residents and commercial tenants is more valuable on that beachfront than a nice but modest house.   Innovators Community brings such heft to the WNBD property.  It brings new human capital.  It brings visibility.  It builds on what we have, and gives our property much more importance.  The transformation of something merely nice into a community landmark, is the point of this analogy.  WNBD has designed a way to make much better use use of its public presence in this valuable place, the public market.  By doing so, we will benefit not only our shareholders, but even society.  There is a huge, unsatisfied need for human creative genius to be transformed into practical outcomes.  Winning Brands, through its Innovators Community vision, brings a bold new initiative into existence to address this need, and to benefit from doing so.

WNBD has much to look forward to.   I will discuss more about candidate projects as negotiations progress.


Photo Caption:

Winning Brands’ innovation joint ventures may go beyond consumer products to include innovation in the systems of commerce too, such as developments that reduce online credit card abuse and other areas of savings and security.  Innovators have tremendous projects to share.  Existing forms of engagement for them do not even come close to satisfying the opportunities available today to launch new products, services and technology.

Innovators LossPreventioninECommerce



Mar 15


2015 Annual Report Filed at OTC Markets

Progress toward return to Current Information Tier continues.  The Annual Report for 2015 has been posted to OTC Markets.  2016 Q’s are being worked on.

Mar 13


Twitter Open


To supplement the CEO Weblog for Winning Brands stakeholders, the following Twitter account has been opened today:  @WinningCEO

Picture - WBC Twitter


Mar 13


Q3 2015 Filed, Q4 2015 This Week

Mar 09


Filings Resume at OTC Markets

As announced in January 2017, Winning Brands will re-acquire its OTC Markets Current Information Tier, by bringing its filings up to date.  This is part of an initiative to renew momentum and re-gain ground lost during the period when capital markets financing was not available to Winning Brands 2013-2016.  With the $1.5 Million securities purchase agreement announced on January 11th, 2017 and the Regulation A, Tier I filing that will be made in Q2, momentum from earlier years can be revived.

The filing for the 6 months ending June 30, 2015 has been uploaded to OTC Markets today.  The balance of 2015 will be uploaded next week.  2016 will be uploaded shortly thereafter.  We are on-track to be operating within the OTC Current Information Tier again during Q2 2017.

The 2015 and 2016 results will show that despite the company’s challenge in obtaining capital for marketing, resulting in weaker sales during those past periods, Winning Brands retained operational integrity and managed to continue reducing its losses compared to earlier years.  Consistent loss-reduction on a year-over-year basis, over several years, has been a hallmark of Winning Brands performance during its public period.  This effective cost control positions Winning Brands as a strong candidate for achieving profitability from its lower cost base when pent-up sales and marketing opportunities are re-engaged.  The proceeds of the Regulation A financing will enable new sales growth to occur.

Through Regulation A, it will also be possible for Winning Brands to initiate select joint venture projects that inventors have been applying for through Winning Brands outreach portal to product developers:    Winning Brands is extremely pleased with the positive feedback from innovators about this outreach, putting the company for the first time in the position of being on the receiving end of proposed opportunities and deal-flow.

The full text of the associated news release can be accessed here:


Picture - Financial - Jan 1 - Jun 30 2011 - 2015



Feb 02


ReGUARD4 Bunker Gear Cleaner Initiative


The News Release link (below) describes how Winning Brands is undertaking positive initiatives with its ReGUARD4 brand.  The market:  Fire Departments in North America.

Link:  ReGUARD4 News Release February 2, 2017

Picture - ReGUARD Bunker Cleaner 4-Way Action

Jan 17


Renewed Opportunities in Quebec with French Language Portal

Digital French Language Presence: 

Picture - 1000+ French Website Versatility

Jan 14


Disclosure Note – Coatings Venture


The Winning Brands CEO weblog is regular source of public information about the company pursuant to SEC Fair Disclosure guidelines, particularly regarding events which may fall between news releases, or do not in themselves require a separate news release, or for a matter that will be dealt with in a future news release but is relevant now.

In that spirit of disclosure, I report that it would appear that a joint venture contemplated for the coatings sector, as described in an earlier news release, will not be proceeding in the short term.

The reference to a possible coatings joint venture was made to illustrate, with actual examples, how Winning Brands intends to add shareholder value in coming years, by increasing the diversity of Winning Brands revenue sources. This will be accomplished by providing qualified innovation projects, and their inventors, with the benefit of funding support and relevant networking and assistance, in return for revenue sharing with Winning Brands on a mutually beneficial basis.  We have a variety of enquiries from interested parties.

There is an enormous unmet need in society for innovators to receive a helping hand launching their innovations, or broadening their reach. In return, such projects can share their growth opportunities with public investors who would not otherwise have access to innovation revenue.  This can be beneficial to both parties and is a bold vision for Winning Brands.   It builds upon the foundation of our past work with new possibilities for its shareholders.   The new opportunities will not be limited to cleaning products.  Project candidates may come and go as they pass through a mutual vetting process.  The arrival of a new candidate is not yet a “success event”, nor is the discontinuation of vetting of a candidate a “failure event”.  The vetting process is simply on-going.  The goal is to implement projects with vetted candidates and to build a portfolio that can grow and evolve, by being at the leading edge of “what’s new”.

With this as context, I reiterate that the contemplated coatings discussion will not be proceeding further at this time.  Winning Brands appreciates discussing exciting forward-looking projects with innovators and realizes that not all such possibilities can proceed, despite best intentions.

Winning Brands will inform its shareholders of other project possibilities that the company has in the field of innovation launches to keep moving forward.   Winning Brands has received interest for this type of alliance from a variety of innovators who appreciate such an opportunity.

As always, I take full responsibility and sole responsibility for any event which does not come to fruition.  I thank, sincerely, all parties who approach me and our company with constructive opportunities.  Regardless of the reasons that any particular candidate within the portfolio of candidates does not proceed to implementation, the guiding principle of an “innovation alliance”, which Winning Brands’ enhanced business model represents, has immense upside for the company and its stakeholders.

Here is a link to one portal, amongst many, that illustrates the world of innovation as an economic driver in the 21st century:  Winning Brands will thus have a broader scope for our shareholders in the future by working with innovators than if we were unwilling to expand our perspective.


Picture - Innovation at New Atlas


Eric Lehner, CEO

Jan 11


Securing Funding for Growth in New York City

Winning Brands announced today by way of a news release on the North American disclosure network that it has entered into a securities purchase agreement with GPL Ventures, LLC of New York City.

That company will purchase $1.5 Million of Winning Brands common stock pursuant to a Regulation A Tier I filing, to be made.  The benefit to Winning Brands is that the agreement by GPL to purchase the stock removes uncertainty as to whether Winning Brands shares will be subscribed if the SEC permits their issuance.  This agreement in advance saves Winning Brands time and money, and strengthens the likelihood of Winning Brands’ regaining momentum in 2017.   Winning Brands has been in a quiet period that arose from Winning Brands’ discontinuation of the use of Regulation D, Rule 504 for funding, pending a suitable alternative mechanism to support Winning Brands growth.   During the quiet period momentum was diminished – which these new arrangements will reverse.  More details regarding the Regulation A filing will be posted in due course.

News Release Link: January 11, 2017

Picture - New York City

Jan 02


Information Distribution Service Agreement

Winning Brands has entered into an Information Distribution Service Agreement with regard to news releases that are anticipated in 2017, for the North American Disclosure Network.  The first of these will be dated January 3, 2017.

Picture - Marketwired

Dec 13


Expanded Reach for 1000+ Stain Remover at Former RONA Stores

Lowe’s to start conversions

Picture - RONA converting to Lowes


The Canadian Press reports December 12, 2016 that Lowe’s plans to convert 40 big box RONA stores across Canada to the name of the U.S. parent starting early next year.

The first stores to get the new name will be located outside Quebec.

Another 17 stores in Quebec will be converted in 2019 once it adopts a new French-language information technology system that will then be rolled out to existing Lowe’s stores.

1000+ Stain Remover is carried in the Lowe’s plan-o-gram for its branded stores in Canada.

Dec 04


1000+ Stain Remover at Lowe’s


We thank a shareholder who took these photos recently of 1000+ Stain Remover on the shelf at a Lowe’s outlet in Canada.

Picture - 1000+ Lowes Dec 2016 A

Picture - 1000+ Stain Remover Lowes Dec 2016 B

Nov 28


Testimonial by Professional Paint Contractor for 1000+ Stain Remover

Thank you, Anders, for your kind thoughts about 1000+ Stain Remover.  Anders is the proprietor of a successful commercial painting operation in the Niagara region.  The conversation with Anders about 1000+ can now be seen at the 1000+ Stain Remover channel on Vimeo: Link:

Picture - Testimonial Air Painters

Nov 13


1000+ Stain Remover at Home Hardware


Distribution of 1000+ Stain Remover to Home Hardware stores is being re-organized on the basis that stores will draw their inventory needs from nationally approved vendor distributors rather than from the HH warehouse.  On this basis the 4L SKU returns to the product mix to join the 909mL and 125 mL sizes to support the Commercial Maintenance customers.  Also, distributor sales representatives in various regions will now be available to call on stores locally.    As before, 1000+ Stain Remover will be available in participating stores.  1000+ was never on the shelf in every location.  Home Hardware stores are presently receiving their briefing kits for the new arrangements.  Shipments under the new arrangement have already begun.  We look forward to being able to build on existing product friendships and expand our success with Home Hardware over time.


Picture - Home Hardware 4 Litre

Aug 08


Shareholder Picture

We thank the shareholder who e-mailed us this picture of 1000+ Stain Remover from a Lowe’s outlet in Toronto today.

August 8 2016

Jul 23


Thank you York Tile


Winning Brands is honoured to have received permission to share the testimonial endorsement of York Fabrica for 1000+ Stain Remover.  This leading supplier and installer of natural stone surfaces has used 1000+ extensively in a variety of real applications and trials and has decided to begin using 1000+ Stain Remover as a standard part of its clean-up protocols.  Much appreciated.


Picture - York Marble Description Picture - York Marble Logo

Jul 13


New Dealer for 1000+ Stain Remover; Industrial Sector


We are pleased to inform industrial contractors that 1000+ Stain Remover is now available from Hansa Flex in Canada for purchase by contractors and work crews.   Hansa Flex is an international service organization focusing on hydraulic systems with 400 offices internationally, based in Germany.

Use of 1000+ Stain Remover in the industrial service/shop environment as a multi-cleaner reveals 1000+ to be exceptionally versatile.  Sample Before/After pictures (Below) illustrate the usefulness of 1000+ in settings where top maintenance standards are desired.


Picture - Hansa Flex GermanyPicture - Hansa Flex CanadaHansa Process Equipment - Before and After in OneHansa Service Floor - BeforeHansa Service Floor - AfterHansa Service Hose BeforeHansa Service Hose After 1000+HANSA FLEX - Metal Display

Jun 30


Thank you Hammerstone Corporation


We appreciate the technical team at Hammerstone Corporation for having identified the appropriate uses of Winning Brands’ TrackMoist in their aggregate operations for soil conditioning/dust suppression.  Hammerstone is a multi-faceted natural resource management organization.  It has continued to use TrackMoist beyond the trial period, now making it part of standard operating procedure at Hammerstone for certain applications.   This picture and accompanying text illustrates Hammerstone expertise at work:



Picture - Hammerstone Website

Picture - Hammerstone Roads


Picture - TrackMoist Package 2014


Jun 29


Thank you ACE Hardware


It was a pleasure to see the official 1000+ Stain Remover rolling merchandising unit installed at the 20,000 sq. ft. ACE Hardware store in Highlands, North Carolina, this week.  It is our first time in ACE with this display.  The custom unit is durable metal and can be rolled easily to different departments in the store, as circumstances warrant.


Picture - 1000+ ACE Highlands NC June 2016


Picture - 1000+ ACE Logo


Picture - 1000+ ACE Highlands Store


Jun 27


TrackMoist and Steel City Riders

We thank the Steel City Riders dirt race track facility in Hamilton, Ontario for now using TrackMoist from Winning Brands to condition the track for various activities.

Picture - TrackMoist - Steel City Riders

May 30


Benjamin Moore Store Says Hello…


We appreciate the photos that store owners occasionally send us of their placement of 1000+ Stain Remover. The local independent stores often take special pride in what they do.  It’s no wonder that 80% of the dollar volume and 90% of the store front locations in the home improvement industry still belong to independently owned local stores.  They care in a way that chains have difficulty accomplishing.  It’s fun receiving these greetings from our product friends!


Benjamin Moore - Sioux City IA

May 29


Distributor to Handicraft Boutiques and Home Decor


We invite independent boutiques for handicrafts, gifts and hobbies to discover the excellent service and enthusiasm of  Stargazers will now be able to supply its retail accounts across Canada with the 12-pack merchandising cube of 1000+ Stain Remover, shown below.  Stargazer Originals operates from a 13,000 sq. ft. warehouse in Mississauga and services all delivery points in Canada.


Stargazer Originals Wholesale


US - 1000+ Shelf Pack

May 18


Why this is a beautiful picture….


An independent brand faces an uphill effort to gain shelf space, keep shelf space and generate product turns within shelf space.  This recent photo from a hardware store is actually a beautiful sight, from a business point of view.  It shows our 1000+ Stain Remover brand on the shelf with leading industry peers, but our brand is the only one with a vacant facing.  This means that one of our two rows was sold-out before replenishment stock arrived.  It’s counter-intuitive, but this sends a positive signal to a retailer.  It means that they should increase their inventory level for the store, or frequency of re-orders.


Home Hardware May 2016


May 16


Welcome Foodland Stores


The list of stores carrying 1000+ Stain Remover evolves for reasons that are common to all brands.  These include distributor arrangements, store plan-o-gram resets, new buyers, mergers, etc.  We are pleased to announce new stores from time to time in order to retain consumer access to 1000+ as conveniently as possible in the USA, Canada and internationally. Most of these additions appear on our Facebook Community:

For today, this announcement:


We are pleased to give a great big hello to the FOODLAND group of stores, in which several are now carrying 1000+ Stain Remover. Foodland has approximately 200 locations, and is a division of Sobey’s – Canada’s second largest food retailer with approximately 1,500 locations under various banners.

In coming days, we will be providing specific location announcements. If you are a consumer and have a Foodland near you, feel free to ask your Store Manager to consider joining other locations in the chain that are coming aboard.


Picture - Stores - Foodland Corporate

May 06


It’s Skunk Season Again! Winning Brands has the answer.

May 06


KIND Laundry Products Social Media


We appreciate the momentum building with Motherease Cloth Diapers in the social media campaign for our KIND Laundry Products.  This activity necessitated a replenishment delivery of inventory.  For people not familiar with our KIND brand, a brief overview is shown below.


KIND Products in Overview


Delivery to Mother Ease May 2016




May 06


Thank you Flying Dutchman Upholstery and Carpet Cleaning!


It is always a pleasure to meet face-to-face with longstanding and loyal customers.  We had the pleasure of meeting a fan of our legacy brand “Laundry Miracle” yesterday during a delivery.  Flying Dutchman Upholstery and Carpet Cleaning needed a 50 gallon replenishment.  They love the extra-measure of cleanliness that it provides to their upholstery and area carpet cleaning projects.

It was interesting to see the method used to hang the carpets for drying after cleaning.  We are delighted that our Laundry Miracle is helping to bring freshness to the homes of the Flying Dutchman’s customers.


Laundry Miracle - Nikka - May 2016 - Rescaled

In Use at Flying Dutchman

May 01


Are you U.S. Navy Personnel? Ask for 1000+ Stain Remover at NEX


The U.S. Navy Exchange Command (NEXCOM/NAVSUP) has replenished their supply of 1000+ Stain Remover available at 7 U.S. military depots overseas via NEX stores in the Pacific, Mediterranean and Middle Eastern theater of operations. You are invited to ask at your applicable overseas NEX facility!

Department: 836
Item: 9498791

Picture - NEX Logo


Apr 29


Testimonial for TrackMoist from Winning Brands

We appreciate the kind thoughts received today from the largest covered remote control track in the world.  Located in Texas, the Thornhill Racing Circuit praised the effectiveness of TrackMoist soil conditioner and dust suppressant.  They also shared this photo taken after treatment of the track with TrackMoist.  The website is


Picture - TrackMoist Testimonial Thornhill RC, Hutton Texas Apr 2016


Picture - TrackMoist Package 2014


Apr 26


Walmart USA Online Ordering Now Available for 1000+ Stain Remover

1000+ Stain Remover can now be ordered online in the USA at Walmart.  We will work to improve convenience for consumers in this platform by striving to add the free store pick-up option and “free-shipping with minimum purchase” arrangements in due course.  Activation of the online listing is a good first step, including receipt of the first online review.   Having been accepted into this platform provides product fans with an additional supplier option for 1000+ Stain Remover, will increase exposure of the brand to others and increases opportunities generally.

Live link to Order Page:

Picture - Walmart USA Online

Apr 19


KIND Laundry Products Facebook


Winning Brands is pleased to have opened the KIND Laundry Products Facebook page as a place in which product fans will be able to share thoughts in the future.


Picture - KIND Laundry Products Facebook


KIND - Youngsters Behind our Mission

Apr 12


Auto Detailing – Perfect Use for 1000+ Stain Remover

Good to see this re-order from busy auto-detailing facility for versatile 1000+ Stain Remover in commercial size containers.  1000+ is easy to use in and around vehicles against all kinds of messes.

Picture - 1000+ at Auto Detailing Apr 2016

Apr 08


Thank you, Miele Limited


It is good to see that the 60L version of BRILLIANT Heavy Duty Laundry Detergent from Winning Brands is being reordered by professional garment cleaning establishments to support their “Wash & Fold” operations.  This is a delivery being processed today at the Miele Limited distribution facility.


Brillaint - 20L Cubs Heavy Duty Detergent - Delivery April 8 2016

Feb 14


General Update for Stakeholders

Here are further thoughts about the positive course we are charting for Winning Brands.

Over the past several years Winning Brands has formed good relationships with distributors and service providers.  These teams know and like our proprietary products very well and are familiar with our commercial customers.   We have been exploring with these allies the possibility of expanding  their role to become responsible for Winning Brands sales management and product fulfillment.

These allies have a broader account base over which to distribute the overhead costs that are associated with these functions, while also having suitable infrastructure to help grow our brands with enthusiasm.

In the adjusted model, Winning Brands would perform a supportive role but would not need to carry a duplicate infrastructure.  Winning Brands would therefore experience substantial cost savings, including personnel.

Continuous cost reductions have been a feature of Winning Brands annual financial reports for several years and are a source of pride because they are difficult to achieve.  After this additional efficiency is introduced, Winning Brands may be able to achieve net profits for the benefit of stakeholders.  Operating profit would enable Winning Brands to do two key positive things; reduce debt and improve stock liquidity.  The key factor needed in order for this arrangement  to benefit Winning Brands stakeholders is that the sales and fulfillment partners would need to be genuinely enthusiastic about growing our proprietary brands to their considerable potential.  The choice of partners has therefore been carefully considered in planning this approach.

After implementation, my primary responsibility within Winning Brands would be its public administration, such as the public reporting that will continue through filings of various kinds.  When filings resume, Winning Brands Current Information Tier will return and this CEO Weblog will continue to provide highlights of new developments. The outcomes of this adjusted operating model would be to have our brands enjoy new horizons with the new sales and fulfillment team with reduced costs to achieve profitability.  Winning Brands will continue to own its intellectual property, trademarks, etc.  There is no sale of assets in the adjusted business model.

Beyond my modified responsibilities at Winning Brands, I will identify joint venture opportunities in the realm of new products and services that will be separately funded and will operate outside of Winning Brands cost structure rather than drawing on Winning Brands resources.   This would ensure that Winning Brands stakeholders have the full financial benefit of Winning Brands’ improved profitability.

The arrangement is “win-win”.  Winning Brands stakeholders can look forward to new successes for their brands in a new alliance with business allies, while those allies gain new sales opportunities with Winning Brands’ proprietary brands.   This fresh thinking addresses the company’s current circumstances and opportunities realistically.

Implementation of this  plan requires completion of negotiations and operating details. The plan will be described in the 2015 financial statements which will be filed with OTC Markets in due course,  which filings will also restore the Current Information Tier.


Jan 30


Merchandising Tools


We also thank a shareholder for correspondence in which a picture was taken of the Shelf Card describing 1000+ Stain Remover at this location.  The card is a laminated presentation describing product features.  We are honoured that the store has chosen to highlight our 1000+ Stain Remover with this semi-permanent shelf merchandiser.  This location is part of the Canadian Tire organization, considered by some measures to be Canada’s largest retail chain, with 90% of Canadians living within a 15 minute drive.


Canadian Tire Shelf Merchandising 1000+ Stain Remover Jan 2016


Jan 30


Walmart In-Store Photo (1000+ Stain Remover)


Thank you to a shareholder who spotted our 1000+ Stain Remover in a Walmart store near them.


Picture - 1000 Plus at Walmart Jan 2016

Jan 21


OTC Update

I thank our stakeholders for their patience as we address the delays in the re-acquisition of the Current Information Tier.   We had been delayed for a number of months.

We are working on two things that are related.  Restoration of the Current Information Tier is one aspect of what will occur.  The second is that the firm will be implementing a dramatically improved cost structure during 2016 so that the company’s break-even point will be brought to the most attainable level ever.  This requires negotiation with various parties and putting several things into place that fit together in a coherent manner.  Rather than deal with these in a piece meal fashion, we are combining these elements into a comprehensive solution.

Winning Brands has shown tenacity through the years to persevere on a mission that matters.  This determination to reach our goals will become evident in the arrangements that will come into place this year.

I remain available to answer shareholder questions, as always.


Eric Lehner

Jan 21


Store Scene from Shareholder


Thank you to the Winning Brands shareholder who sent us these photos of 1000+ Stain Remover at the Paint Counter in a Lowe’s Store this week.  Close-up and wide view for context.


Picture - 1000+ at Lowes Shareholder B



Picture - 1000+ Lowes Shareholder C

Dec 06


Warm Welcome at Lowe’s


I had a nice personal experience yesterday to share.

Visiting a Canadian Lowe’s store on an errand this weekend,   I noticed a lonely looking bottle of 1000+ Stain Remover on the store shelf in the Paint Department.  I went to the Duty Manager for the department.  I explained that I was with the company that supplies 1000+ Stain Remover to Lowe’s and was concerned about the single bottle available for consumers.    The moment that the Lowe’s associate  learned that I was with Winning Brands and 1000+ Stain Remover a huge smile broke out over her face and she proceeded to tell me how much she loved the product, with real enthusiasm.

Then, her colleague came by and added that they use 1000+ in the department to quickly deal with the paint tint messes when they (inevitably) occur.  To prove his point, the colleague took me to the Paint Department work station and opened the cabinet doors to reveal their own bottle of 1000+ Stain Remover sitting within easy reach. Store staff have access to a wide selection.  It is a compliment that they have chosen our product for their own use.  (The tall spray bottle has 1000+ also, mixed with water).

After thanking them for those kind thoughts about 1000+,  I returned to the subject of being concerned that there was only one bottle on the shelf.   The  Duty Manager looked on their computer and saw that they had already placed a replenishment order because the product was nearly sold out and would be receiving inventory soon..   They have regular customers who ask for the product by name.

That was a nice moment and a warm welcome, all in one.


Photo: 1000+ Stain Remover on shelf at Lowe’s nearly sold-out

Picture - Lowe's More on Order



Photo:  ”Tips of the Trade”;  1000+ Stain Remover at workstation at home improvement retailer for own use.
(The tall spray bottle also contains 1000+ in a diluted mixture for general wipe downs)

Picture - 1000+ in the cabinet at Paint Department




Dec 03


Fire Safety Clean-up At Guelph Fire Department


Winning Brands is honoured to now include the Guelph Fire Department as a facility in which its ReGUARD4™ Bunker Gear Cleaner is on site.


Picture - Guelph Fire Department


Picture - ReGUARD Before After

Dec 02


Thank you Home Hardware


Visibility of 1000+ Stain Remover on the store shelf varies between retail chains, and even between individual stores within a chain.  It was a pleasure to discover the generous shelf space provided to Winning Brands in this outlet of the Home Hardware chain this week.   Retailers adjust their product facings and listings regularly as plan-o-grams evolve.    Shelf space is coveted.  Gaining any presence is an accomplishment – anything above a single facing is a bonus.

The mission of 1000+ Stain Remover is to become a household name coast-to-coast in North America, and earn product friendships in other countries too.

Home Hardware is the Canadian operating partner of America’s Do-it-Best hardware cooperative.

“Privately-held Home Hardware, a co-operative of owners of 1,060 stores with more than $5.4-billion in annual sales, has managed to gain market share in the $40.7-billion Canadian sector over past years and remain a significant player, according to data from trade publication and consultancy Hardlines. The retailer ranks a close third in sales to Rona and Home Depot.”  (Source: Marina Strauss, Retailing Reporter, The Globe & Mail Newspaper)


Picture - Home Hardware Shelf Dec 2015

Nov 25


Investment Communication – Update


Winning Brands will not be proceeding with the engagement of a 3rd party investment communication consultancy until 2016 plans are announced.


Nov 23


Financial Statements and OTC Update

The statements for the 9-months ending September 30, 2015 required for the restoration of the Current Information Tier are being worked on presently and may be filed in early 2016 including Q4.

Nov 23


WNBD shares now trade as easily in Canada as USA


Scotiabank iTrade has become an online investment platform by which Canadians can now trade WNBD.  



Picture - Scotia iTrade



A convenient online platform in the USA for WNBD trading is eTrade.

Picture - eTrade

Nov 13


Thank you, Mother Ease Diapers!


Mother Ease, the respected producers of cloth diapers for young mothers in USA and Canada (and beyond), continues to support the use of  KIND™ and  Laundry Miracle™ brand laundry solutions from Winning Brands.

Mother Ease is introducing free North American shipping for orders over $50.  As a result, the largest KIND™ size, which delivers 128 loads, has been gaining new fans as young mothers try it for the first time. The large format bottles are shown in the photo below taken November 12, 2015 at a Mother Ease Shipping Station, where orders are assembled.

KIND™ Laundry Detergent, Fabric Softener and Stain Remover are especially well tolerated by people with sensitive skin, including babies!


Reviews by Mother Ease Customers:

Picture - KIND - Review Erin Picture - KIND - Review Judith

The founder of Mother Ease is Erika Froese.

Picture - KIND - Mother Ease FounderMother Ease Website Link


Picture - KIND Shipments by MotherEase

These bottles are from a delivery to Mother Ease Cloth Diapers November 12, 2015, at a shipping station where orders are assembled for the mail order business.  

Mother Ease serves customers primarily in USA and Canada, but is now expanding internationally.



Nov 04


BRILLIANT™ goes into service at Sunnybrook Health Sciences Centre


We thank Sunnybrook Health Sciences Centre for adding BRILLIANT™ product line elements to its some of its service procedures.  Sunnybrook is a respected medical institution, known internationally.



Picture - Sunnybrook

Nov 02


BRILLIANT™ Welcomes Gellibrand Cleaners

We are delighted that products in the BRILLIANT™ professional wetcleaning line from Winning Brands have now become part of the service team at Gellibrand Cleaners of Alberta.
Picture - BRILLIANT Gellibrand

Oct 30


BRILLIANT™ Wet Cleaning Solutions now at leading dry cleaner in Edmonton; The Press Gallery


We are pleased to add the premier garment care operation,The Press Gallery of Edmonton, to our family of customers using BRILLIANT™ professional wet cleaning solutions, from Winning Brands.

The Press Gallery has garnered remarkable accolades in their community and are well known locally.

The Press Gallery:

Picture - BRILLIANT - The Press Gallery

Oct 21


Thank you for the upgrades, InnStyle

We appreciate the new initiatives at hospitality supply distributor to give 1000+ Stain Remover a bolder presence in their marketing going forward, of which refreshed website visuals is only one element.

Picture - 1000Plus Upgrades at InnStyle

Oct 20


Arbutus Cleaners of Vancouver Uses BRILLIANT™ Laundry Solutions from Winning Brands

We are pleased that Vancouver’s respected Arbutus Cleaners has added BRILLIANT™ professional wet cleaning products from Winning Brands to their process.

Picture - BRILLIANT - Arbutus Cleaners

Oct 13


BRILLIANT™ Laundry Solutions Welcomes “The Laundry Lounge” in Downtown Toronto

We have been adding new sites where BRILLIANT™ Laundry Solutions are in use.  More updates will follow. Here is an example of a downtown BRILLIANT™  location in Toronto, The Laundry Lounge.  There is a wide range of establishment types in the industry.  The BRILLIANT™ product line from Winning Brands is flexible enough to fit into a variety of settings.

Picture - BRILLIANT - The Laundry Lounge

Oct 13


OTC Markets

It is the objective of the company to achieve a return to Current Information tier within the next 30 days.

Aug 30


Thank you Lowe’s

A shareholder sent this picture to illustrate that Lowe’s in Canada has expanded the facings in some locations for greater impact.  Nice to see.


Picture - 1000+ Stain Remover at Lowe's in Canada Aug 2015

Jul 17


Home Depot USA Online SKU Expansion


We appreciate that Home Depot USA has added the single bottle SKU (Stock Keeping Unit) for 1000+ Stain Remover to supplement their initial 3-pack SKU.  This is a positive development because more consumers making online product choices, particularly for the first time, will prefer to purchase a single bottle if that is all they need at the time.

1000+ Stain Remover  also qualifies for Home Depot’s FREE ship-to-store service, making it possible for a customer to pick-up their 1000+ Stain Remover at any U.S. Home Depot store without shipping charge, if ordered online.  This provides consumers and USA Home Depot store associates face-to-face contact in connection with 1000+ Stain Remover.


Picture - Home Depot USA New Single SKU

Jul 05


Shareholder Question: Inventory

Topic: Inventory at Canadian Home Depot.

We have received a shareholder request to comment on the status of Canadian Home Depot stores and 1000+ Stain Remover.

That account is serviced for us by a distributor.  Winning Brands has received no direct communication from the retailer indicating a change in status of the product, and no price discounting has taken place at the shelves to the best of our knowledge, however it would appear that stock is not being replenished when depleted at the store level.

Review of the situation with the distributor has revealed the distributor’s plan was to provide space for 1000+ in the Cleaning Department instead of the Paint Department (where the presence of DIY cleaning supplies has apparently been reduced by the retailer across its plan-o-gram).  As of the time of this posting, the arrival of 1000+ in the Cleaning Department has not occurred.   The company is investigating what the operational status and issues are.  Conventionally, the manufacturer would not interfere in routine operations of the distributor representing the product, however the current situation is clearly unresolved and not acceptable.

For context, it should be stated that a similar situation arose for Winning Brands before in which its product had an interruption of a retailer’s shelf presence (Walmart), which was eventually resolved with a complete resumption of the shelf presence.

In summary – a review is underway to determine whether circumstances in this case can be addressed in the same manner that provided a positive outcome previously.  Until then, it would be unprofessional for Winning Brands to discuss the operational negotiations as between the distributor, the retailer and ourselves.

Jun 29


Replenishments for Wet Cleaners and Nursing Care


We are pleased to receive replenishment orders for the Brilliant and K-Brite product lines from dry cleaners who are converting to the professional wet cleaning format and from our new clients in elder care nursing.  The picture below shows the typical delivery format for distribution in this sector.  This is one partial shipment today.


Picture - Miele Replenishment - Partial Jun 29 15




Jun 02


Thank you Home Depot USA for Online Advertising of 1000+ Stain Remover


We are honoured that 1000+ Stain Remover from Winning Brands has been selected to be part of new Home Depot USA online marketing, with this example now in circulation in click-per-view model in social media:


Picture - Home Depot USA Online Advertising1



The SHOP button links directly to the 1000+ Stain Remover page at, shown below:

Picture - 1000Plus Stain Remover Page at

Jun 01


Winning Brands on Hand for Opening of Canadian Tire Showcase Store – Largest in Canada

We thank Canadian Tire for making 1000+ Stain Remover from Winning Brands a prominent part of its opening merchandising mix at the fabulous new showcase store in Edmonton – the largest Canadian Tire outlet in Canada.  A Canadian Tire news release link and video tour of its new store is provided below.

Picture - Canadian Tire Super Centre Edmonton


EDMONTON, June 1, 2015 /CNW/ – Today, Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.A)  opened the doors to a first of its kind ‘Showcase’ store in Edmonton, Alberta. At 140,000 square feet spread across two floors, the new store provides customers with dynamic digital technology experiences, a truly Canadian shopping experience and an unparalleled product assortment.  Read more at

May 15


Q1 Report Filing

Q1 2015 WNBD Report – Merged PDF

UPDATE July 4, 2015

The posting on OTC Markets of the OTC Markets-reviewed Q1 figures will be made upon renewal of the paid OTC News Subscription Agreement.   We are presently evaluating when this will be.  The completed Q1 Report is attached by way of link, above.  Q2 figures are scheduled to be prepared according to schedule.

UPDATE June 1 2015

The Q1 2015 report for the period ending March 31st 2015 has been completed for OTC Markets and is awaiting posting by OTC Markets.   The dollar value of reported revenue declined slightly compared to the same period last year due primarily to significant currency exchange rate differential, however the year-over-year loss declined again arising from improved margin and lower costs.


Picture - WBC Q1 2013 - 2015


UPDATE May 15 2015

The Q1 2015 report for the period ending March 31st 2015 will be posted by May 31st, rather than by May 15th. Accordingly, the OTC Pink Current Information Status will become OTC Limited Information Status briefly until this is done, and will be restored upon completion.

May 04


Canadian Tire In-Store Demonstrations


Thank you again, Canadian Tire, for your invitation to Winning Brands to join the team at the annual “Ladies Nights” in select stores.  It’s a great opportunity to meet customers face-to-face and learn of their experiences, as well as getting to know store personnel.  The greatest compliment that a brand can receive is for store staff themselves use your brand at home or work.  In-person get-togethers like this often reveal that 1000+ Stain Remover has product friends.


Picture - Canadian Tire Ladies Night May 2015 D

Picture - Canadian Tire Ladies Night May 2015 APicture - Canadian Tire Ladies Night May 2015 C


Apr 30


BRILLIANT™ Welcomes Bryne Cleaners


Winning Brands is pleased with the addition of Bryne Cleaners to BRILLIANT™ Wetcleaning customer base with our completed installation.  The photos below illustrate the continuous-feed principle of BRILLIANT™ product containers that are connected directly to the Miele Wetcare®  equipment and dispense via dosing pumps.


Picture - Bryne Cleaners Apr 30 15 Exterior Picture - Bryne Cleaners Interior Apr 30 15 Picture - Bryne Cleaners Machine Apr 30 15


Picture - Bryne Cleaners Apr 30 15






Apr 13


1000+ Stain Remover at U.S. Naval Supply Center in Japan


This picture was received showing 1000+ Stain Remover now on the shelf at the U.S. Naval Supply Center in the Yokosuka United States Naval Base.  Our thanks to all those who contributed to this proud accomplishment.


Picture - 1000 at Navy Supply Center - Japan


Picture - Yokosuka US Naval Supply Center

Apr 01


Shareholder Question: Expanded Listing in Home Improvement Retailer



Hi Eric,  Regarding the expanded presence in a national listing.  As per your Aug 21 2014 blog: Status update… I read: Winning Brands will provide further description of this development in the  Q3 report and the subsequent 2014 annual report…. and will be commented on  therein as a subsequent event.  Eric, I have not read anything further in either of these reports. Can you provide an update?  Thank you.



The declaration made by one of the two largest home improvement retailers in the U.S. that 1000+ Stain Remover would be placed in 200 stores early in 2015 has not yet translated to action on their part.  Winning Brands has done its part in preparation, yet delays in implementation continue on the other end.

Such delays are a contributing factor to the fundamental reassessment by Winning Brands of its reliance on a small number of home improvement chain corporate buyers to make decisions, or follow through on their commitments, which are key to the company’s destiny.  For this reason, the 2014 Annual Report discusses the growing emphasis on joint ventures and strategic alliances.  Broader partnerships will expand Winning Brands’ product interests and will strengthen the company’s resilience and growth potential.  Winning Brands has had access to product commercialization opportunities in the past but has not deployed them due to the company’s historic focus on cleaning and chemistry in particular.  While our products in cleaning and chemistry will continue, they will no longer be our exclusive sector of interest.  Our shareholders will benefit from Winning Brands developing broader relationships.

Successful companies, and individuals, make adjustments when necessary to achieve their goals.  A strategic combination of both prudence and boldness is characteristic of winners in the end.

Mar 31


Annual Report 2014


The company’s 2014 Annual Report is now available at for trading symbol WNBD. Sales in Canada increased in 2014 over 2013 and the net loss continued the multi-year improvement.  New concepts are being developed for 2015 that will broaden the scope of Winning Brands activities this year.  The financial statement is available at OTC Markets.


Picture - Bottom Line Trend 2009 - 2014

Mar 24


Congratulations Miele!

Picture - Miele Award

Mar 23


TrackMoist in California Welcomes Thacher School


We are honoured that the Thacher School in Ojai, California has chosen TrackMoist Soil Conditioning and Dust Suppressant from Winning Brands for their dirt entertainment surfaces.  This occurred because of recommendations from other TrackMoist users.  The Thacher School has an equestrian program in its it curriculum.  TrackMoist will help keep these equestrian grounds in best condition, as well as other uses.


“Founded in 1889, The Thacher School is a coeducational boarding high school (grades 9-12) located 85 miles northwest of Los Angeles, California. The School serves academically talented students who will benefit from a rigorous college preparatory experience. The faculty and students live and work closely together in a community in which cooperation, trust, honesty, and respect are the cornerstones of school life.  Together, we commit to the belief that demands in the academic classroom, when combined with those of mountains and horses, of sports and the arts, produce independent minds, strong bodies, and powerful character.”
Picture - Thacher Masthead Picture - TrackMoist at Thacher School
Picture - TrackMoist Package 2014

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