Digital French Language Presence: www.1000PlusFrancais.com
Digital French Language Presence: www.1000PlusFrancais.com
The Winning Brands CEO weblog is regular source of public information about the company pursuant to SEC Fair Disclosure guidelines, particularly regarding events which may fall between news releases, or not in themselves require a separate news release, or for a matter that will be dealt with in a future news release but is relevant now.
In that spirit of disclosure, I report that it would appear that the joint venture contemplated in the coatings sector, and described in an earlier news release, will not be proceeding.
The reference to the possible coatings joint venture was made to illustrate how Winning Brands intends to add shareholder value in coming years by expanding the scope of Winning Brands revenue sources. This will be accomplished by providing qualified innovation projects and their inventors with the benefit of funding support and relevant networking and assistance, in return for revenue sharing on a mutually beneficial basis.
There is an enormous unmet need in society for innovators to receive a helping hand launching their innovations, or broadening their reach. In return, such projects can share the growth opportunities with public investors who would not otherwise have the opportunity to participate in innovation revenue. This can be highly beneficial to both parties and is a bold vision for Winning Brands. It builds upon the foundation of our past work with exciting new possibilities for its shareholders. They will definitely not be limited to cleaning products. Such prospective projects may come and go as they pass through a mutual vetting process. The arrival of a new prospect is not yet a “success event”, nor is the discontinuation of vetting a “failure event”. The process is on-going. The goal is implementation – emergence of an evolving portfolio that can grow at the leading edge of what’s new.
With this as context, I reiterate that the contemplated coatings discussion will not be proceeding further at this time. Winning Brands appreciates discussing exciting forward-looking projects with innovators and realizes that not all such possibilities can proceed, despite best intentions.
Winning Brands will inform its shareholders soon of other project possibilities that the company has in the field of innovation launches to keep moving forward. Winning Brands has received a great deal of interest for this type of alliance from innovators who appreciate the opportunity.
As always, I take full responsibility and sole responsibility for any event which does not come to fruition. I thank, sincerely, all parties who approach me and our company with constructive opportunities. Regardless of the reasons that any particular prospect within the portfolio of prospects does not proceed to implementation, the guiding principle of “innovation alliance”, which Winning Brands’ enhanced business model represents, has immense upside for the company and its stakeholders.
Here is a link to one portal, amongst many, illustrating the world of innovation as an economic driver in the 21st century: www.NewAtlas.com. Winning Brands will thus have a broader scope in the future by working with innovators than if we were unwilling to expand our perspective.
Eric Lehner, CEO
Winning Brands announced today by way of a news release on the North American disclosure network that it has entered into a securities purchase agreement with GPL Ventures, LLC of New York City.
That company will purchase $1.5 Million of Winning Brands common stock pursuant to a Regulation A Tier I filing, to be made. The benefit to Winning Brands is that the agreement by GPL to purchase the stock removes uncertainty as to whether Winning Brands shares will be subscribed if the SEC permits their issuance. This agreement in advance saves Winning Brands time and money, and strengthens the likelihood of Winning Brands’ regaining momentum in 2017. Winning Brands has been in a quiet period that arose from Winning Brands’ discontinuation of the use of Regulation D, Rule 504 for funding, pending a suitable alternative mechanism to support Winning Brands growth. During the quiet period momentum was diminished – which these new arrangements will reverse. More details regarding the Regulation A filing will be posted in due course.
News Release Link: January 11, 2017
The Canadian Press reports December 12, 2016 that Lowe’s plans to convert 40 big box RONA stores across Canada to the name of the U.S. parent starting early next year.
The first stores to get the new name will be located outside Quebec.
Another 17 stores in Quebec will be converted in 2019 once it adopts a new French-language information technology system that will then be rolled out to existing Lowe’s stores.
1000+ Stain Remover is carried in the Lowe’s plan-o-gram for its branded stores in Canada.
Thank you, Anders, for your kind thoughts about 1000+ Stain Remover. Anders is the proprietor of a successful commercial painting operation in the Niagara region. The conversation with Anders about 1000+ can now be seen at the 1000+ Stain Remover channel on Vimeo: Link: https://vimeo.com/193430562
Distribution of 1000+ Stain Remover to Home Hardware stores is being re-organized on the basis that stores will draw their inventory needs from nationally approved vendor distributors rather than from the HH warehouse. On this basis the 4L SKU returns to the product mix to join the 909mL and 125 mL sizes to support the Commercial Maintenance customers. Also, distributor sales representatives in various regions will now be available to call on stores locally. As before, 1000+ Stain Remover will be available in participating stores. 1000+ was never on the shelf in every location. Home Hardware stores are presently receiving their briefing kits for the new arrangements. Shipments under the new arrangement have already begun. We look forward to being able to build on existing product friendships and expand our success with Home Hardware over time.
Winning Brands is honoured to have received permission to share the testimonial endorsement of York Fabrica for 1000+ Stain Remover. This leading supplier and installer of natural stone surfaces has used 1000+ extensively in a variety of real applications and trials and has decided to begin using 1000+ Stain Remover as a standard part of its clean-up protocols. Much appreciated.
We are pleased to inform industrial contractors that 1000+ Stain Remover is now available from Hansa Flex in Canada for purchase by contractors and work crews. Hansa Flex is an international service organization focusing on hydraulic systems with 400 offices internationally, based in Germany.
Use of 1000+ Stain Remover in the industrial service/shop environment as a multi-cleaner reveals 1000+ to be exceptionally versatile. Sample Before/After pictures (Below) illustrate the usefulness of 1000+ in settings where top maintenance standards are desired.
We appreciate the technical team at Hammerstone Corporation for having identified the appropriate uses of Winning Brands’ TrackMoist in their aggregate operations for soil conditioning/dust suppression. Hammerstone is a multi-faceted natural resource management organization. It has continued to use TrackMoist beyond the trial period, now making it part of standard operating procedure at Hammerstone for certain applications.
www.Hammerstonecorp.com. This picture and accompanying text illustrates Hammerstone expertise at work:
It was a pleasure to see the official 1000+ Stain Remover rolling merchandising unit installed at the 20,000 sq. ft. ACE Hardware store in Highlands, North Carolina, this week. It is our first time in ACE with this display. The custom unit is durable metal and can be rolled easily to different departments in the store, as circumstances warrant.
We appreciate the photos that store owners occasionally send us of their placement of 1000+ Stain Remover. The local independent stores often take special pride in what they do. It’s no wonder that 80% of the dollar volume and 90% of the store front locations in the home improvement industry still belong to independently owned local stores. They care in a way that chains have difficulty accomplishing. It’s fun receiving these greetings from our product friends!
We invite independent boutiques for handicrafts, gifts and hobbies to discover the excellent service and enthusiasm of www.StargazerOriginals.com. Stargazers will now be able to supply its retail accounts across Canada with the 12-pack merchandising cube of 1000+ Stain Remover, shown below. Stargazer Originals operates from a 13,000 sq. ft. warehouse in Mississauga and services all delivery points in Canada.
An independent brand faces an uphill effort to gain shelf space, keep shelf space and generate product turns within shelf space. This recent photo from a hardware store is actually a beautiful sight, from a business point of view. It shows our 1000+ Stain Remover brand on the shelf with leading industry peers, but our brand is the only one with a vacant facing. This means that one of our two rows was sold-out before replenishment stock arrived. It’s counter-intuitive, but this sends a positive signal to a retailer. It means that they should increase their inventory level for the store, or frequency of re-orders.
The list of stores carrying 1000+ Stain Remover evolves for reasons that are common to all brands. These include distributor arrangements, store plan-o-gram resets, new buyers, mergers, etc. We are pleased to announce new stores from time to time in order to retain consumer access to 1000+ as conveniently as possible in the USA, Canada and internationally. Most of these additions appear on our Facebook Community: www.Facebook.com/1000PlusStainRemover
For today, this announcement:
NEW STORE WELCOME – FOODLAND
We are pleased to give a great big hello to the FOODLAND group of stores, in which several are now carrying 1000+ Stain Remover. Foodland has approximately 200 locations, and is a division of Sobey’s – Canada’s second largest food retailer with approximately 1,500 locations under various banners.
In coming days, we will be providing specific location announcements. If you are a consumer and have a Foodland near you, feel free to ask your Store Manager to consider joining other locations in the chain that are coming aboard.
It is always a pleasure to meet face-to-face with longstanding and loyal customers. We had the pleasure of meeting a fan of our legacy brand “Laundry Miracle” yesterday during a delivery. Flying Dutchman Upholstery and Carpet Cleaning needed a 50 gallon replenishment. They love the extra-measure of cleanliness that it provides to their upholstery and area carpet cleaning projects.
It was interesting to see the method used to hang the carpets for drying after cleaning. We are delighted that our Laundry Miracle is helping to bring freshness to the homes of the Flying Dutchman’s customers.
The U.S. Navy Exchange Command (NEXCOM/NAVSUP) has replenished their supply of 1000+ Stain Remover available at 7 U.S. military depots overseas via NEX stores in the Pacific, Mediterranean and Middle Eastern theater of operations. You are invited to ask at your applicable overseas NEX facility!
We appreciate the kind thoughts received today from the largest covered remote control track in the world. Located in Texas, the Thornhill Racing Circuit praised the effectiveness of TrackMoist soil conditioner and dust suppressant. They also shared this photo taken after treatment of the track with TrackMoist. The website is http://www.thornhillrc.com/
1000+ Stain Remover can now be ordered online in the USA at Walmart. We will work to improve convenience for consumers in this platform by striving to add the free store pick-up option and “free-shipping with minimum purchase” arrangements in due course. Activation of the online listing is a good first step, including receipt of the first online review. Having been accepted into this platform provides product fans with an additional supplier option for 1000+ Stain Remover, will increase exposure of the brand to others and increases opportunities generally.
Live link to Order Page: http://www.walmart.com/search/?query=1000%2B+Stain+Remover
Here are further thoughts about the positive course we are charting for Winning Brands.
Over the past several years Winning Brands has formed good relationships with distributors and service providers. These teams know and like our proprietary products very well and are familiar with our commercial customers. We have been exploring with these allies the possibility of expanding their role to become responsible for Winning Brands sales management and product fulfillment.
These allies have a broader account base over which to distribute the overhead costs that are associated with these functions, while also having suitable infrastructure to help grow our brands with enthusiasm.
In the adjusted model, Winning Brands would perform a supportive role but would not need to carry a duplicate infrastructure. Winning Brands would therefore experience substantial cost savings, including personnel.
Continuous cost reductions have been a feature of Winning Brands annual financial reports for several years and are a source of pride because they are difficult to achieve. After this additional efficiency is introduced, Winning Brands may be able to achieve net profits for the benefit of stakeholders. Operating profit would enable Winning Brands to do two key positive things; reduce debt and improve stock liquidity. The key factor needed in order for this arrangement to benefit Winning Brands stakeholders is that the sales and fulfillment partners would need to be genuinely enthusiastic about growing our proprietary brands to their considerable potential. The choice of partners has therefore been carefully considered in planning this approach.
After implementation, my primary responsibility within Winning Brands would be its public administration, such as the public reporting that will continue through filings of various kinds. When filings resume, Winning Brands Current Information Tier will return and this CEO Weblog will continue to provide highlights of new developments. The outcomes of this adjusted operating model would be to have our brands enjoy new horizons with the new sales and fulfillment team with reduced costs to achieve profitability. Winning Brands will continue to own its intellectual property, trademarks, etc. There is no sale of assets in the adjusted business model.
Beyond my modified responsibilities at Winning Brands, I will identify joint venture opportunities in the realm of new products and services that will be separately funded and will operate outside of Winning Brands cost structure rather than drawing on Winning Brands resources. This would ensure that Winning Brands stakeholders have the full financial benefit of Winning Brands’ improved profitability.
The arrangement is “win-win”. Winning Brands stakeholders can look forward to new successes for their brands in a new alliance with business allies, while those allies gain new sales opportunities with Winning Brands’ proprietary brands. This fresh thinking addresses the company’s current circumstances and opportunities realistically.
Implementation of this plan requires completion of negotiations and operating details. The plan will be described in the 2015 financial statements which will be filed with OTC Markets in due course, which filings will also restore the Current Information Tier.
We also thank a shareholder for correspondence in which a picture was taken of the Shelf Card describing 1000+ Stain Remover at this location. The card is a laminated presentation describing product features. We are honoured that the store has chosen to highlight our 1000+ Stain Remover with this semi-permanent shelf merchandiser. This location is part of the Canadian Tire organization, considered by some measures to be Canada’s largest retail chain, with 90% of Canadians living within a 15 minute drive.
I thank our stakeholders for their patience as we address the delays in the re-acquisition of the Current Information Tier. We had been delayed for a number of months.
We are working on two things that are related. Restoration of the Current Information Tier is one aspect of what will occur. The second is that the firm will be implementing a dramatically improved cost structure during 2016 so that the company’s break-even point will be brought to the most attainable level ever. This requires negotiation with various parties and putting several things into place that fit together in a coherent manner. Rather than deal with these in a piece meal fashion, we are combining these elements into a comprehensive solution.
Winning Brands has shown tenacity through the years to persevere on a mission that matters. This determination to reach our goals will become evident in the arrangements that will come into place this year.
I remain available to answer shareholder questions, as always.
I had a nice personal experience yesterday to share.
Visiting a Canadian Lowe’s store on an errand this weekend, I noticed a lonely looking bottle of 1000+ Stain Remover on the store shelf in the Paint Department. I went to the Duty Manager for the department. I explained that I was with the company that supplies 1000+ Stain Remover to Lowe’s and was concerned about the single bottle available for consumers. The moment that the Lowe’s associate learned that I was with Winning Brands and 1000+ Stain Remover a huge smile broke out over her face and she proceeded to tell me how much she loved the product, with real enthusiasm.
Then, her colleague came by and added that they use 1000+ in the department to quickly deal with the paint tint messes when they (inevitably) occur. To prove his point, the colleague took me to the Paint Department work station and opened the cabinet doors to reveal their own bottle of 1000+ Stain Remover sitting within easy reach. Store staff have access to a wide selection. It is a compliment that they have chosen our product for their own use. (The tall spray bottle has 1000+ also, mixed with water).
After thanking them for those kind thoughts about 1000+, I returned to the subject of being concerned that there was only one bottle on the shelf. The Duty Manager looked on their computer and saw that they had already placed a replenishment order because the product was nearly sold out and would be receiving inventory soon.. They have regular customers who ask for the product by name.
That was a nice moment and a warm welcome, all in one.
Photo: 1000+ Stain Remover on shelf at Lowe’s nearly sold-out
Photo: ”Tips of the Trade”; 1000+ Stain Remover at workstation at home improvement retailer for own use.
(The tall spray bottle also contains 1000+ in a diluted mixture for general wipe downs)
Visibility of 1000+ Stain Remover on the store shelf varies between retail chains, and even between individual stores within a chain. It was a pleasure to discover the generous shelf space provided to Winning Brands in this outlet of the Home Hardware chain this week. Retailers adjust their product facings and listings regularly as plan-o-grams evolve. Shelf space is coveted. Gaining any presence is an accomplishment – anything above a single facing is a bonus.
The mission of 1000+ Stain Remover is to become a household name coast-to-coast in North America, and earn product friendships in other countries too.
Home Hardware is the Canadian operating partner of America’s Do-it-Best hardware cooperative.
“Privately-held Home Hardware, a co-operative of owners of 1,060 stores with more than $5.4-billion in annual sales, has managed to gain market share in the $40.7-billion Canadian sector over past years and remain a significant player, according to data from trade publication and consultancy Hardlines. The retailer ranks a close third in sales to Rona and Home Depot.” (Source: Marina Strauss, Retailing Reporter, The Globe & Mail Newspaper)
Winning Brands will not be proceeding with the engagement of a 3rd party investment communication consultancy until 2016 plans are announced.
The statements for the 9-months ending September 30, 2015 required for the restoration of the Current Information Tier are being worked on presently and may be filed in early 2016 including Q4.
Scotiabank iTrade has become an online investment platform by which Canadians can now trade WNBD.
A convenient online platform in the USA for WNBD trading is eTrade.
UNITED STATES: https://us.etrade.com/home
Mother Ease, the respected producers of cloth diapers for young mothers in USA and Canada (and beyond), continues to support the use of KIND™ and Laundry Miracle™ brand laundry solutions from Winning Brands.
Mother Ease is introducing free North American shipping for orders over $50. As a result, the largest KIND™ size, which delivers 128 loads, has been gaining new fans as young mothers try it for the first time. The large format bottles are shown in the photo below taken November 12, 2015 at a Mother Ease Shipping Station, where orders are assembled.
KIND™ Laundry Detergent, Fabric Softener and Stain Remover are especially well tolerated by people with sensitive skin, including babies!
Reviews by Mother Ease Customers:
The founder of Mother Ease is Erika Froese.
These bottles are from a delivery to Mother Ease Cloth Diapers November 12, 2015, at a shipping station where orders are assembled for the mail order business.
Mother Ease serves customers primarily in USA and Canada, but is now expanding internationally.
We thank Sunnybrook Health Sciences Centre for adding BRILLIANT™ product line elements to its some of its service procedures. Sunnybrook is a respected medical institution, known internationally.
We are pleased to add the premier garment care operation,The Press Gallery of Edmonton, to our family of customers using BRILLIANT™ professional wet cleaning solutions, from Winning Brands.
The Press Gallery has garnered remarkable accolades in their community and are well known locally.
We have been adding new sites where BRILLIANT™ Laundry Solutions are in use. More updates will follow. Here is an example of a downtown BRILLIANT™ location in Toronto, The Laundry Lounge. There is a wide range of establishment types in the industry. The BRILLIANT™ product line from Winning Brands is flexible enough to fit into a variety of settings.
It is the objective of the company to achieve a return to Current Information tier within the next 30 days.
We appreciate that Home Depot USA has added the single bottle SKU (Stock Keeping Unit) for 1000+ Stain Remover to supplement their initial 3-pack SKU. This is a positive development because more consumers making online product choices, particularly for the first time, will prefer to purchase a single bottle if that is all they need at the time.
1000+ Stain Remover also qualifies for Home Depot’s FREE ship-to-store service, making it possible for a customer to pick-up their 1000+ Stain Remover at any U.S. Home Depot store without shipping charge, if ordered online. This provides consumers and USA Home Depot store associates face-to-face contact in connection with 1000+ Stain Remover.
Topic: Inventory at Canadian Home Depot.
We have received a shareholder request to comment on the status of Canadian Home Depot stores and 1000+ Stain Remover.
That account is serviced for us by a distributor. Winning Brands has received no direct communication from the retailer indicating a change in status of the product, and no price discounting has taken place at the shelves to the best of our knowledge, however it would appear that stock is not being replenished when depleted at the store level.
Review of the situation with the distributor has revealed the distributor’s plan was to provide space for 1000+ in the Cleaning Department instead of the Paint Department (where the presence of DIY cleaning supplies has apparently been reduced by the retailer across its plan-o-gram). As of the time of this posting, the arrival of 1000+ in the Cleaning Department has not occurred. The company is investigating what the operational status and issues are. Conventionally, the manufacturer would not interfere in routine operations of the distributor representing the product, however the current situation is clearly unresolved and not acceptable.
For context, it should be stated that a similar situation arose for Winning Brands before in which its product had an interruption of a retailer’s shelf presence (Walmart), which was eventually resolved with a complete resumption of the shelf presence.
In summary – a review is underway to determine whether circumstances in this case can be addressed in the same manner that provided a positive outcome previously. Until then, it would be unprofessional for Winning Brands to discuss the operational negotiations as between the distributor, the retailer and ourselves.
We are pleased to receive replenishment orders for the Brilliant and K-Brite product lines from dry cleaners who are converting to the professional wet cleaning format and from our new clients in elder care nursing. The picture below shows the typical delivery format for distribution in this sector. This is one partial shipment today.
We are honoured that 1000+ Stain Remover from Winning Brands has been selected to be part of new Home Depot USA online marketing, with this example now in circulation in click-per-view model in social media:
The SHOP button links directly to the 1000+ Stain Remover page at www.HomeDepot.com, shown below:
We thank Canadian Tire for making 1000+ Stain Remover from Winning Brands a prominent part of its opening merchandising mix at the fabulous new showcase store in Edmonton – the largest Canadian Tire outlet in Canada. A Canadian Tire news release link and video tour of its new store is provided below.
EDMONTON, June 1, 2015 /CNW/ – Today, Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.A) opened the doors to a first of its kind ‘Showcase’ store in Edmonton, Alberta. At 140,000 square feet spread across two floors, the new store provides customers with dynamic digital technology experiences, a truly Canadian shopping experience and an unparalleled product assortment. Read more at http://www.stockhouse.com/news/press-releases/2015/06/01/new-canadian-tire-showcase-store-shines-a-spotlight-on-innovative-retail#HdZUM6HIW1dJWZKX.99
UPDATE July 4, 2015
The posting on OTC Markets of the OTC Markets-reviewed Q1 figures will be made upon renewal of the paid OTC News Subscription Agreement. We are presently evaluating when this will be. The completed Q1 Report is attached by way of link, above. Q2 figures are scheduled to be prepared according to schedule.
UPDATE June 1 2015
The Q1 2015 report for the period ending March 31st 2015 has been completed for OTC Markets and is awaiting posting by OTC Markets. The dollar value of reported revenue declined slightly compared to the same period last year due primarily to significant currency exchange rate differential, however the year-over-year loss declined again arising from improved margin and lower costs.
UPDATE May 15 2015
The Q1 2015 report for the period ending March 31st 2015 will be posted by May 31st, rather than by May 15th. Accordingly, the OTC Pink Current Information Status will become OTC Limited Information Status briefly until this is done, and will be restored upon completion.
Thank you again, Canadian Tire, for your invitation to Winning Brands to join the team at the annual “Ladies Nights” in select stores. It’s a great opportunity to meet customers face-to-face and learn of their experiences, as well as getting to know store personnel. The greatest compliment that a brand can receive is for store staff themselves use your brand at home or work. In-person get-togethers like this often reveal that 1000+ Stain Remover has product friends.
Winning Brands is pleased with the addition of Bryne Cleaners to BRILLIANT™ Wetcleaning customer base with our completed installation. The photos below illustrate the continuous-feed principle of BRILLIANT™ product containers that are connected directly to the Miele Wetcare® equipment and dispense via dosing pumps.
Hi Eric, Regarding the expanded presence in a national listing. As per your Aug 21 2014 blog: Status update… I read: Winning Brands will provide further description of this development in the Q3 report and the subsequent 2014 annual report…. and will be commented on therein as a subsequent event. Eric, I have not read anything further in either of these reports. Can you provide an update? Thank you.
The declaration made by one of the two largest home improvement retailers in the U.S. that 1000+ Stain Remover would be placed in 200 stores early in 2015 has not yet translated to action on their part. Winning Brands has done its part in preparation, yet delays in implementation continue on the other end.
Such delays are a contributing factor to the fundamental reassessment by Winning Brands of its reliance on a small number of home improvement chain corporate buyers to make decisions, or follow through on their commitments, which are key to the company’s destiny. For this reason, the 2014 Annual Report discusses the growing emphasis on joint ventures and strategic alliances. Broader partnerships will expand Winning Brands’ product interests and will strengthen the company’s resilience and growth potential. Winning Brands has had access to product commercialization opportunities in the past but has not deployed them due to the company’s historic focus on cleaning and chemistry in particular. While our products in cleaning and chemistry will continue, they will no longer be our exclusive sector of interest. Our shareholders will benefit from Winning Brands developing broader relationships.
Successful companies, and individuals, make adjustments when necessary to achieve their goals. A strategic combination of both prudence and boldness is characteristic of winners in the end.
We are honoured that the Thacher School in Ojai, California has chosen TrackMoist Soil Conditioning and Dust Suppressant from Winning Brands for their dirt entertainment surfaces. This occurred because of recommendations from other TrackMoist users. The Thacher School has an equestrian program in its it curriculum. TrackMoist will help keep these equestrian grounds in best condition, as well as other uses.
It gives us pleasure to have made the first delivery of our new KBrite Kitchenware Cleaning Solutions for institutional use. The 20L container below is part of an initial shipment to the nursing home chain described in our earlier weblog entry of today in which two line extensions of the BRILLIANT Laundry Solutions line were introduced. The addition of KBrite gives us presence in another department of nursing homes where much cleaning is occurring, i.e. the kitchen, to supplement our presence in the laundry department.
We are proud to have received approval and our first order for two line extensions to the BRILLIANT Professional Laundry Solutions brand. These are Oxygen Bleach and Chlorine Bleach products suitable for the nursing home sector. This is where our first shipment is headed. Miele will continue to be our distributor for these additions. The first nursing home customer is a member of a chain with 200 locations. This is the first outlet in that chain to convert to the Miele/BRILLIANT combination. The head office of that chain will be following developments there with great interest. Institutional clients do not switch systems without careful consideration. We are honoured to have earned this opportunity.
Good Morning Eric: I noticed that you haven’t posted an update on the Investor Relations site for approx 2 months. Also, recently noticed that Zero trades are being executed for Winning Brands. Is it possible for you to provide a little insight into the present situation at Winning Brands? Thank you. (Name) Longtime follower of Winning Brands Corporation
Thank you for your enquiry. Over the past two months I have been focusing on adjustments to Winning Brands’ business model that will activate more strategic alliances and joint ventures as the driver of significant growth for Winning Brands in 2015 and beyond. I have been conservative by minimizing discussion of these arrangements in theoretical terms until actionable elements are in place and can be described in detail. Therefore, I will refrain from expanding upon this further at the moment.
As to the trading volume, it would appear that there are many days with trading volume. Today for example, trading took place supported by a Bid and Ask of .0001 and .0002 respectively, as shown below. The dollar value is low, but I anticipate liquidity will improve considerably when our business model adjustments are put into action and recognized as a powerful vision for the future of the company. We are very enthusiastic about the coming year and beyond for Winning Brands.
In the meantime, I will be sure to return to more frequent operational postings. Your interest in the Winning Brands weblog is noted. We do appreciate your confirmation of the importance of the Winning Brands CEO Weblog as an information resource.
GreenClean Restoration Cleaners Network has completed phase-in of BRILLIANT™ Wet Cleaning Solutions in their Toronto location. Shown below is David Alonzi of GreenClean with representatives of Winning Brands and Miele in the Miele Limited Professional Products Showroom, December 15, 2014. Winning Brands and Miele Limited have partnered to project Winning Brands’ BRILLIANT™ professional laundry products deeper into the professional garment care field.
Winning Brands’ BRILLIANT™ Professional Laundry Solutions have earned a place in the textile cleaning procedures at highly respected Curtain Call Inc. The customer supplies and maintains high-value scenery backdrops to the entertainment and events industry. These backdrops include, amongst other things, curtains and textiles of various kinds in theatres, trade shows and TV/film production. We are pleased to have been chosen for this supporting role, which begins effective immediately. News Release link provided below.
News Release Link:
Photo Credits: Examples of Curtain Call Work
This a link to the most recent news release regarding status of the Colorado pilot project in which the Blau Aire Turbo is being assessed for effectiveness in removing lingering smell of marijuana consumed in enclosed spaces: http://www.winningbrandscorporation.com/uploads/3/5/2/8/3528073/nov_26_2014__-_positive_results_from_colorado_to_cannabis_odor_elimination_product.pdf
The question is no longer whether Blau Aire Turbo works, but rather the best method to market the device effectively for this purpose in light of the controlled nature of MJ. There are a number of practical, legal, logistical and financial dimensions involved – including appropriate strategic partnerships, bearing in mind that Colorado is no longer the only jurisdiction where consumption is legal. Additionally, medical use is increasing in most jurisdictions.
Marketing partnerships are under discussion currently amongst interested parties to ramp-up commercialization of the Blau Aire Turbo system to eliminate lingering smell.
All figures in U.S. Dollars
In Q3 2014, sales increased by 11.4% over Q2 2014 from $66,643 to $74,268.
9-months YTD sales for 2014 are $206,872 compared with $211,347 9-months YTD 2013. The minor dollar reduction between YTD 2013 and YTD 2014 arises entirely from currency fluctuation, not from a reduction in demand. Winning Brands Canadian unit volume sales increases in Q3 were offset by an 8% average reduction in the value of the Canadian dollar (where most of the company’s sales presently occur) vs the U.S. Dollar, on a year-over-year basis, 2014 product demand year-to-date (in unit volume) was higher compared to 2013.
In the opinion of management, this positive momentum in physical product demand will continue into Q4 2014. Customer orders already booked between October 1, 2014 and November 15, 2014 for delivery during Q4 2014 exceed U.S. $100,000, making it likely that the company will surpass its 2013 annual sales figure of $308,605.
Bottom line results have improved as well, as operating losses continue to decline. The net loss for the 9-months YTD 2014 of $314,766 is a reduction of more than 25% from the 2013 9-months YTD loss of $ 428,780.
The complete report is filed at www.OTCMarkets.com
We continue to be impressed by the spirit that motivates consumers who have busy lives yet still find the time to reach out to us with thanks for our lead brand: 1000+ Stain Remover, World’s Most Versatile Cleaning Solution.
The enthusiasm of the testimonial below, received yesterday, reminds us that our customers can be truly wonderful.
Perhaps it is evidence of a positive feedback loop. We thank the associates at Home Depot Canada for being so consistently upbeat about 1000+ to their consumers. More than 2,000 Canadians per month now purchase a bottle of 1000+ Stain Remover from Home Depot in Canada. There are 12 times as many Home Depot stores in the United States. It would be a significant development for Winning Brands to gain a presence on Home Depot store shelves in the USA eventually.
The United States Department of Agriculture (USDA) selected 1000+ Stain Remover, World’s Most Versatile Cleaning Solution for its BioPreferred products display at the GreenBuild Expo 2014 in New Orleans, October 22-24, 2014. We appreciate the enthusiasm, assistance and professionalism of USDA BioPreferred Program organizers for our inclusion.
There have been several operational advances recently. These include:
It is well known now that Marijuana has been legalized at the state level for personal recreational use in Colorado and Washington. Confirmation has been received today from Colorado that our first dispensary partner has emerged for Blau Aire System retailing cooperation. More details will be provided as things advance.
Winning Brands is proud and happy to expand its scope with the official start of our Blau Aire Project. www.BlauAire.com
The Blau Aire system is not a simple air freshener. It is a stronger treatment for settings where more is needed. The patent pending Turbo distributes a sanitizing vapour that will be useful in many settings, not merely to deal with odours, but also to “wash the air” of some unwanted microbial content.
Just as it has taken time and effort to reach this stage, so too more time and effort will be required to realize the full potential of this new development.
The online order glitch at www.HomeDepot.com has been corrected and all shipping is functioning normally, including free “Ship to Store” service for customers who would rather pick up their 1000+ Stain Remover at their nearest Home Depot store instead of having it shipped to their home.
It has been determined that the origin of the “Out of Stock / Discontinued” mistake is that the standard UPC code of 1000+ Stain Remover as it is normally sold in the market (in single bottle units) is the one registered with the chemical compliance database, whereas the 3-Pack which Home Depot had been selling online has a unique UPC code used by HD internally. That is the one used in the inventory management database. Therefore, the UPC codes did not match between the two databases.
This did not arise before because HD is introducing a different chemical compliance registration process that had not affected this product previously.
The correction will take a few more days to go live. A decision is being made by Home Depot whether to introduce the single bottle SKU online rather than the 3-pack, as a convenience to consumers. A single bottle SKU would be beneficial for consumers and Winning Brands by making the product a much more attractive initial purchase for “first timers”.
There is an erroneous message at www.HomeDepot.com that 1000+ Stain Remover has been discontinued. The product has NOT been discontinued. In fact, Home Depot recently updated the 1000+ product page to reflect the current label design. Sales in this portal have grown since the product was first introduced by Home Depot.com and consumer satisfaction is high. All product shipments into Home Depot and outbound to consumers have been made according to schedule. Personnel at Home Depot are working on the correction of this error. The problem appears to be IT related. It seems that chemical compliance data did not migrate properly between two databases, which caused an automatically generated (false) message of discontinuation in the product availability database.
We thank the shareholder who sent this photo of our product on another store shelf beside a well known national brand (at the Home Hardware chain). Such good positioning is a choice that stores make based on their own assessment. Can 1000+ Stain Remover hold its own in this setting? Shelf space is valuable. This store says yes. Much appreciated. Every time stores move 1000+ to prime positioning, exposure improves.
Recovery of Momentum for Winning Brands in U.S. Home Improvement Retail
Progress in key feature of Winning Brands business plan
One of the most important goals for the growth of Winning Brands’ 1000+ Stain Remover has been to obtain a national listing in one or both of America’s two national retail chains in the home improvement industry. 1000+™ Stain Remover, World’s Most Versatile Cleaning Solution™ was chosen for that mission because of its suitability as a universal clean-up solution for Pros and DIYers too. www.1000Plus.ca After several earlier delays, new progress is being made.
1000+ had been in two key U.S. market tests which were taking longer than the company wanted. One is a local test inside 3 Ohio Lowes stores and the other an online listing at www.HomeDepot.com . Either of these two different approaches (testing in retail or testing online) has traditionally been considered to be necessary milestones on the way to a national listing. Since both of these chains have approximately 2,000 stores coast-to-coast (1,750 & 2,200 respectively), having a presence in either one is significant for the success of a consumer product brand. These are the world’s two largest home improvement retailers. They see millions of consumers per week, each.
In the case of 1000+, consumer reaction to the product has been under evaluation by the retailers. Do consumers like 1000+? What feedback do the retailers receive? How do the two organizations rate Winning Brands as a company to do business with? Is sales turnover of 1000+ Stain Remover in these two platforms adequate to justify expanded presence and eventually a national listing? Such are the questions that the retailers have been assessing.
Of frustration to Winning Brands’ stakeholders has been that earlier indications were received from these test partners of likely advancement, but delays occurred several times for various reasons. Therefore, from the point of view of Winning Brands stakeholders, the impression emerged that these projects would never advance. The delays undermined the plausibility of 1000+ attaining a national brand stature, and by extension, undermined the prospects for Winning Brands ever reaching the highest level of consumer product success. Although it is widely known that Winning Brands products are good, the difficulty in breaking through to the national banner distribution, reaching consumers in some of the busiest big-box stores in America, had cast doubt on Winning Brands prospects in the eyes of many.
Winning Brands has now received formal confirmation that one of these banners is ready for the next level of engagement with the company, by putting the 1000+ Stain Remover into approximately of 200 of its stores in Q1 2015.
Winning Brands has exercised great caution in evaluating this development. Previous delays by retailers to take us to the next level, despite their stated intentions, have made us wary. This time, however, the granular level of detail in preparations indicates that the associated work is already occurring internally on the other side. Firstly, the decision results from a formal review conducted over the past several months. It has the necessary backing of all affected levels of authorized personnel. Collaborative selection of stores by both parties is now underway. This even includes the allocation of specific space within the planogram of the stores where the product will be placed. Specific logistics procedures are being agreed, and so on.
Winning Brands will provide further description of this development in its Q3 report and the subsequent 2014 Annual Report. It is anticipated that this new program should be in place at the time of the issuance of the 2014 Annual Report and will be commented on therein as a subsequent event.
Our operational ties to one or both of the largest home improvement retailers in the world is perhaps the most important leading indicator as to whether Winning Brands can move up and attain unquestioned success in the U.S. That is why this new progress is so important. We are grateful to the team who helped bring the project into an implementation phase.
It is a fine thing to see and hear the good expectations that our retailer partners now have for our potential together. Our relationship with both of these banners’ Canadian stores, where their first listings of 1000+ Stain Remover occurred, has been positive.
While I continue to advise caution, and always will advise caution, it is encouraging to see that several earlier brand development initiatives are showing new life, including this very significant project. It increases the likelihood that Winning Brands will achieve the critical mass needed to become profitable and to address its (many) opportunities effectively.
Winning Brands has entered into distribution of the BRILLIANT Wetcleaning line in Canada with Miele, as per the following release, and comments from Miele: LINK http://www.accesswire.com/419274/Miele-Limited-to-Distribute-Winning-Brands-BRILLIANT-Wet-Cleaning-Solutions
The BRILLIANT Wetcleaning product line will be on display in the showroom of the Professional Division at Miele’s national head office in Toronto, shown below. The building is a well known fixture in the heart of the city.
Miele Limited will carry BRILLIANT inventory in their warehouses and will deploy its sales and service personnel to achieve recognition of the BRILLIANT brand as a feature of a complete professional wet cleaning system. Miele Limited does not carry competing wetcleaning products.
These arrangements are intended to provide Miele professional customers with total accountability for the performance of Miele’s WetCare equipment. Wet Cleaners who are using other brands of equipment will also have access to BRILLIANT Wetcleaning solutions, through Miele or an Authorized Dealer. BRILLIANT Wetcleaning solutions can be used in Miele’s WetCare units and other professional wet cleaning equipment.
Many talented and hardworking people have contributed to the successful pilot project for BRILLIANT Wetcleaning solutions; R&D, technical, operational and customer service. The majority of dry cleaners in North America are examining their options for the next generation of their equipment. The collaboration of Miele Limited and other Miele offices internationally is a good basis for continuing team building for the BRILLIANT brand over the long run and deepening expertise for all parties concerned. Winning Brands respects and appreciates its role in this endeavor and is proud of its accomplishments too.
Hi, Why isn’t your news showing up on investorshub.com? I’ve notified investorshub but no response yet. Please look into this. Thanks.
We have been informed by our newswire service, Globe Newswire, that Investors Hub has started charging newswire services to receive and show newsfeed to Investors Hub readers. Not all newswire services have agreed to this. Apparently, negotiations are ongoing. In the meantime, this issue has affected others and has created inconsistent posting of newsfeed. We are not privy to the discussions or the perspectives of the negotiating parties. Globe Newswire, a NASDAQ OMX company, is one of the largest newswire distribution networks in the world.
Further background to the news release:
For shareholders who are familiar with Winning Brands’ past activities in the field of professional wetcleaning for garments, the following recap of key points will place the developments described in the news release into context.
We thank Talladega Short Track in Alabama for their rush order of TrackMoist today. ”Put me down as a satisfied customer for TrackMoist. This is as good or better than anything we have used, and we have been at this for 38 years. We’ve got that Alabama red clay and this stuff works real good”. That is the voice of experience. We really appreciate the initiative of Talladega Short Track calling us with this testimonial. Talladega Short Track is located across the highway from the Talladega Municipal Airport and Talladega Speedway.
Winning Brands is delighted that its lead product, 1000+ Stain Remover, World’s Most Versatile Cleaning Solution, will be available to over 200 co-operatives effective immediately following the listing of the product by the umbrella organization Federated Co-operatives. For shareholders not familiar with co-ops, they are stores owned by their own customers, in order to benefit from group buying power and to pass on savings. The co-ops under the Federated umbrella have approximately 1.6 Million members. Winning Brands will find ways to increase awareness of 1000+ amongst this member population over time. We appreciate the opportunity to work with Federated, whose associated stores reach over 500 communities.
We thank our distributor in Serbia, ROMA Company, for letting us know today that the floor coverings retailer, GALERIJA PODOVA, will start carrying 1000+ Stain Remover in their Serbian store locations. The news came as ROMA was discussing their replenishment order – the first one to them that will have the bright new package treatment recently introduced in North America.
The ROMA website link is here: http://www.roma.rs/
The Galerija Podova website link is here: http://galerijapodova.com/home/mn.html
A Galerija Podova commercial is here: (Video Link): https://www.youtube.com/watch?v=5MBcE2QflY8
1000+ Stain Remover Shelf cards like the one shown below are being introduced to participating retail chains. They provide additional information for consumers who are making their purchase decision at the shelf. The Shelf Card provides Before/After photos of a variety of situations, lists and contact resources. The Shelf Card also ensures that 1000+ has a presence on the shelf if the product is sold out. They are printed with special protective coating to remain resilient and clean.
1000+ Stain Remover, World’s Most Versatile Cleaning Solution will be at the 2014 Global Petroleum Show in Calgary next week to exhibit. It is the first time for the brand to exhibit in this sector. 1000+ can clean-up a great deal in facilities of various types in the sector, on work clothing and equipment in the industry. More to come about the Global Petroleum Show..
Global Petroleum Show Website: http://globalpetroleumshow.com/