The flow of new opportunities coming to Winning Brands through its innovator recruitment portal is growing: www.InnovatorsCommunity.com
As a result of this portal, Innovators are presenting Winning Brands with cool product and service concepts. This activity provides a powerful new basis for the future growth of Winning Brands.
Winning Brands’ destiny is positively influenced by these bright, motivated innovators. They are approaching us because they are looking for a way to partner for the launch of their winning ideas. ”Innovators” include inventors, designers, prototype developers and others. It’s an inclusive term that describes a wealth of creative genius that has practical ambitions.
Their need is not just financing – it’s also about contacts, channels of distribution, networking with experts and co-coordinating with others to get the job done. Even brilliant inventors cannot be equally knowledgeable in all the activities associated with product launches. Collaboration is key, but many innovators are not oriented to that model.
That’s why Winning Brands is forming an “adaptive network ” of supportive experts who can be deployed on a project basis for approved joint ventures.
Winning Brands’ does not want to take away ownership from inventors, but instead to share in the revenue that launches will generate. Innovators love it – what can be fairer than that! It’s great for Winning Brands future too. We will not be bogged down with the practicality or politics of owning pieces of companies. We will hold a portfolio of revenue stream entitlements. That’s more cost-efficient, easier to administer and much more appealing to the innovators.
Tomorrow, I am being introduced to a spokesperson for a team that has developed a next generation solution to e-commerce credit card fraud reduction. Their project has been vetted by ultra-credible third parties. The point is not whether this specific project, or another one, is approved by Winning Brands for a joint venture. Some will come and go for a variety of reasons. The point is that there is a FLOW of such opportunities to Winning Brands now as a result of the foresight by Winning Brands to create a formal recruitment mechanism. InnovatorsCommunity.com makes the arrival of such opportunities systematic. Deal flow is key to building a portfolio of attractive opportunities. We are now getting deal-flow.
With the combination of our existing foundation of consumer products, and the much taller structure of projects under consideration, Winning Brands’ visibility and importance will grow. I think of our situation in terms of an analogy because not everyone can picture the positive transformational impact on WNBD of this concept. It’s like WNBD is presently a nice but small house on a valuable beachfront property (“the public market”). Innovators Community is WNBD’s method to “develop” our nice but modest presence into much higher value use of our property for the benefit of its owners (shareholders). It is common sense that a high-rise, mixed use development with iconic residents and commercial tenants is more valuable on that beachfront than a nice but modest house. Innovators Community brings such heft to the WNBD property. It brings new human capital. It brings visibility. It builds on what we have, and gives our property much more importance. The transformation of something merely nice into a community landmark, is the point of this analogy. WNBD has designed a way to make much better use use of its public presence in this valuable place, the public market. By doing so, we will benefit not only our shareholders, but even society. There is a huge, unsatisfied need for human creative genius to be transformed into practical outcomes. Winning Brands, through its Innovators Community vision, brings a bold new initiative into existence to address this need, and to benefit from doing so.
WNBD has much to look forward to. I will discuss more about candidate projects as negotiations progress.
Winning Brands’ innovation joint ventures may go beyond consumer products to include innovation in the systems of commerce too, such as developments that reduce online credit card abuse and other areas of savings and security. Innovators have tremendous projects to share. Existing forms of engagement for them do not even come close to satisfying the opportunities available today to launch new products, services and technology.