May 21
Practical discussion of the company’s business with shareholders on Monday May 20, 2013. You can review the discussion here. It’s a detail-oriented conference call of interest to shareholders who like to understand specific operating procedures more deeply.
The conference code is 602802
http://www.freeconferencecalling.com/access-recordings.html
May 20
This afternoon I will be providing answers to shareholder questions in a telephone call that any interested shareholder can dial in to and listen for themselves. The questions are those which we have been inviting people to send in by e-mail. It’s vital that we have as many questions as possible. My goal is to address them frankly and briefly to get through as many questions as possible. Please do send YOUR questions in to eric@WinningBrands.ca before 4pm to have your question included. No subject is off limits, although only questions with language “fit for prime time” can be read. In terms of content please make them real to your interests. In other words, this is about answering real questions, not a public relations lecture. It would be good to hear and share your specific queries. It can be interesting not only for the firm to hear from you, but other shareholders as well. THE MORE QUESTIONS THE BETTER.
To hear responses to your questions, please join me
Monday May 20, 2013 4PM Eastern Dial-in: 1-267-507-0240
Conference code: 602802
May 17
As we are joined by additional shareholders, we thank you for your interest. Many current shareholders have found that their relationship to the company is based on first-hand experience and appreciation of our lead product, 1000+ Stain Remover, World’s Most Versatile Cleaning Solution. In the USA, we encourage you to obtain some for your own use online at www.HomeDepot.com or from a participating Do it Best Hardware store near you. If you are in Canada, 1000+ Stain Remover is now available (in the Paint Department) at Walmart, Home Depot, Lowe’s, Canadian Tire and Home Hardware. If for some reason it is not convenient for you to obtain a sample in these places, please let us know so that we can dispatch one to you. Please send an e-mail to CustomerService@WinningBrands.ca with your name, delivery address and telephone number (for the courier waybill). 1000+ Stain Remover can make a contribution to convenient clean-up and stain rescue in every home and workplace. Our goal is for 1000+ Stain Remover to become a household name coast to coast in North America and the favourite brand in its category. Just one bottle – a thousand solutions!
If you are not yet a shareholder, please do visit our Investor Page at www.WinningBrands.com for a frank discussion of the challenges associated with this great objective. This is particularly important in the context of the Investor Awareness initiatives that Winning Brands will be undertaking to increase exposure of Winning Brands within the investor community now and in the future. The website investor page FAQ and live greeting are an important part of understanding the company, as are the company’s filings at www.OTCMarkets.com Winning Brands is proud of its bold mission and also proud that it has made it clear from these filings how difficult the mission is. Additional resources are www.1000Plus.ca and www.Facebook.com/1000PlusStainRemover
May 14
OTC Markets has a policy of permitting 5-day extensions on a quarterly filing. Our audit begins in June, with substantial preparations required for the auditor in terms of due diligence materials. A few extra days is helpful to a small organization, in view of the heavy undertaking before us. We are targeting May 20th. A reminder – the majority of OTC quoted entities do not provide the regular filings that we do.
May 13
Further to the adoption of the Modified Strategic Plan referred to in the recently filed 2012 Annual Report, a few changes are happening in the Sales Department.
In Canada, we are going to put more emphasis on increasing sales turnover in existing national accounts, rather than cultivating new accounts for the time being. This is because the existing national accounts include stores that already are within a convenient drive to most people, including Walmart, Home Depot, Lowe’s, Home Hardware and Canadian Tire. The emphasis will be in providing these (and some other existing accounts) more coordinated sales and marketing support. The separate position of Canadian Sales Manager will therefore be retired. Sales and Marketing Support of the existing national accounts will be performed by a reorganization of existing personnel. This greater emphasis on improved performance from existing stores in Canada is vital because we are already in a number of the country’s largest retailers. Their widespread distribution in the country, their high recognition factor, their exceptional reputation and consumer reach is sufficient to generate much more activity. We will be redoubling our efforts to determine how. It will no doubt require increasing consumer awareness. Therefore we will also have a marketing relationship associated with a decorating and design TV program called Steven and Chris on a test basis starting this summer. This would be the first time that our lead product has had a nationally distributed marketing message.
In the USA, we similarly want to increase the sell-through in existing accounts in order to earn the reputation for the brand of moving well. When this increase occurs, then we can resume our prospecting on the consumer retailer side with a stronger case to make. Accordingly, the Sales Support/Marketing Support model (with emphasis on support) will be applied.
Additionally in the USA, as mentioned in earlier posts, we are going to approach the commercial/industrial side with more vigor. This is not the “next big idea” to replace other efforts – it is a way of developing reach into the less visible commercial side with a more detailed and coordinated approach than before, with better utilization of manufacturer’s sales representatives that are already in the field calling on suitable customers. A team will be formed and coordinated by U.S. based management of this task. It may be possible to add new institutional customers without the long waiting periods associated with retail banner buyers acting.
May 07
Shareholders are invited to note the following date and particulars in their calendar for a conference call:
Monday May 20, 2013 4PM Eastern Dial-in: 1-267-507-0240 Conference code: 602802
May 05
QUESTION
Over the last few days, several shareholders have asked by what means they will know what progress we are making toward up-listing to OTCQB.
ANSWER
Uplisting requires registration with the SEC. An attorney has already been engaged to be our counsel for that purpose. Due diligence materials for this process are being assembled. Also required is an audit by PCAOB registered accountants for year ending 2010 to establish an opening balance sheet, and then for the two operating years 2011 and 2012, as well as for a stub period (i.e. the interim period from December 31, 2012 to the registration filing date).
Now that the attorney has been identified, we have been speaking with/interviewing candidates for the auditing role. It is important that the right fit exists because it is not desirable to change auditors casually. Accordingly, when making such an important choice, it is ideal to establish a professional rapport that works well for all parties concerned, including the attorney. Cooperation between the auditors and the attorney for the purpose of the registration is ideal. Also, to what extent are the auditors able to assist with post registration compliance quarterly reviews (timing, work load, internal capacity, cost, etc)? That is the reason that our most recent Attorney Opinion Letter has been prepared by legal counsel who is most familiar with the company and who will be most closely associated with the registration.
If things go as planned, then our audit for the years mentioned will take place in the June/July/August period.
We will announce the appointment of the auditors by way of News Release in due course to provide a key milestone in this process.
May 02
We will need another few days to obtain and upload the Attorney Opinion Letter for Winning Brands Annual Report. These letters, if taken seriously, are not a rubber stamp, and require a meeting/interview between the attorney and company management. It is likely that the Limited Information symbol will be in place for the next few days only until the Attorney Opinion Letter is provided and uploaded,
May 01
QUESTION
Hello Eric, Please update OS & AS correspondence with us! Shares are continuously being sold, and I am not sure if folks are selling theirs or new shares are being issued.Please englighten since this R/S aftermath. We need to know if new shares are being issued…
ANSWER
Attached is the report of shares outstanding. The authorized share count is being reduced by 90% to 500 Million as reported in the News Release dated April 24, 2013.
Shareholders should expect issuance of shares under the new lower ceiling as the firm settles obligations, proceeds with registration and implements the Modified Strategic Plan referred to in the 2012 Annual Report to increase sales later in the year through new methods and initiatives. Operating deficits have been declining substantially each year, as illustrated below. This means that more of the funds raised in future can be used to reduce liabilities. If sales increase in the second half of 2013, the positive trend of deficit reduction will be accelerated.
As of the time of this response, 220,458 shares have been purchased/sold since April 26, 2013, representing approximately 2% of the company’s outstanding shares.
May 01
Thank you Karl Marek of The Stock Radio for spending some time in conversation with Winning Brands today. We understand that the interview will be posted at http://thestockradio.com/eirc-lehner-ceo-of-winning-brands-corp-wnbdd/2637 within the next couple of days.
Apr 26
We are honoured that Home Depot has just approved the introduction of a 1000+ Stain Remover brochure that has been modified to reflect the Home Depot store environment, for their use specifically. This new item will be printed and distributed in Canada starting in May.
As per the recently filed Annual Report, a Modified Strategic Plan is being adopted that shifts focus to increasing consumer sales through existing retailers, bringing industrial accounts on board for the first time in a systematic manner and boosting the role of line extensions, amongst other things.
Improved integration of 1000+ Stain Remover’s signature brochure with a respected retailer’s internal merchandising programs is an example of enhanced work with existing accounts going forward.
Apr 24
A News Release has been issued which provides details of the consolidation of Winning Brands shares on a 1:500 basis. The release invites shareholders to e-mail their questions or comments. I will read and respond directly to all shareholder correspondence on this important topic.
Special note to long-term shareholders (“Longs”): There is no formal definition of a “Long” . The duration of holdings is part of the definition; the dollar amount invested is also part of the definition. Opinions vary as to what combination of these factors defines a “Long”
Therefore, If you are a ”Long”, by your own definition, please let me know so that the company can make an assessment of how many current shareholders are “Longs” as well as the originally invested dollar amount represented.
Thank you.
P.S. E-mail and VOIP has been sporadic since last Thursday when our Server was affected by technical problems. This has been under repair and should be rectified within 48 hours. If your e-mail does not go through successfully, please try again. Each one will be acknowledged.
Apr 19
The Current Information Tier has been returned to Winning Brands. Here is an interesting statistic: as at December 31, 2012 only 2,499 companies amongst the three principal Pink Sheets tiers provided Current Information Disclosure, whereas the majority, 3,674, did not, of whom 3,065 provided “No Information” and 609 provided Limited Information during the year.
There are two additional lower tiers that represent even less disclosure, and questionable behaviour, Grey Market and Caveat Emptor, whose numbers are not included, but are traded nonetheless.
Our Current Information Tier rating is therefore an accomplishment and keeps us in the minority of firms in our category that meet this standard.
Apr 08
QUESTION
At this point, is there anything that would prevent a reverse split? Thanks
ANSWER
We will be holding a telephone conference call for shareholders to provide more information about this topic and to answer any other live questions and take live comments. The date of the CC has not been finalized. I will report back on the date asap.
It would be particularly helpful during the conference call to speak to persons who have the greatest concerns, including the greatest criticism, in order to set the record straight in direct conversational format, by presenting facts which are not brought forward on a discussion board, or deleted quickly by adversarial parties.
Many supportive shareholders have given up commenting on the board because of the domination of a few non-shareholders who have their private agendas. It would be a pleasure to meet them head-on in unscripted conversation for the benefit of shareholders, and do some major myth-busting while we are at it. It’s easy for a few to hide behind anonymous posts – they won’t get away with much if they have the courage to identify themselves and be held accountable for mis-statements, illogical argument, false assumptions, things taken out of context, etc. Shareholders would find such an exchange highly beneficial.
Apr 04
QUESTION
Eric, Please tell me that you are not contemplating or planning a reverse split. This would be the worst thing you could do at this point. IMO. You are growing the company, please don’t waste the co.s potential with a r/s.
ANSWER
Short Answer:
You should count on an eventual reverse split. The company has always taken the position that a R/S in connection with an uplisting has justification and purpose. It will ensure that the company can grow through access to financing that is less expensive and more predictable. We are serious about attaining registration and uplisting. These things usually go together, as previously (and publicly) stated.
More detail if you are interested:
It is not responsible for the company to think aloud, i.e. publicly, about the operating specifics of various re-financing scenarios because they are subject to factors beyond our control, including the stance of legal counsel, auditors and regulators, all of whom have to approve. A feature of our thinking is how to recognize the special category of investor who has been with the firm for a long time, or has accumulated a high dollar investment cost. This is difficult because it is so unusual; there are not as many precedents to draw upon – and this must also be within regulations. Like many difficult things, it’s worth the effort to try.
To say that an R/S is the “worst thing” is mistaken. The “worst thing” would be for the company to be unable to carry on or meet its obligations with sufficient professionalism so as to justify its relationship with top retailers. A company’s ability to continually reinvest in practical things that support such retailer listings is a requirement of doing business with them. We have several excellent relationships that must be maintained to a high standard of reliability – supplier to customer.
To date, Winning Brands has endured the inefficiency of raising capital under exempt offerings in the Pink Sheets environment. The options are limited and they are expensive, but it is a place to start. Historically, most ventures that started in the non-reporting issuer space of Pink Sheets did not make it to the next level up. They were either unable or unwilling. It’s difficult.
However, when the business becomes a fully reporting issuer quoted on the OTCQB (as a next logical step) – doors open to friendlier financing. There is no dispute about that within the investment community. Fully reporting status removes barriers to positive options
Amongst our peers, Winning Brands is known to be serious in purpose, determined in its mission and far better than most in shareholder communications. Moving up to the next level is what our shareholders need in order for new momentum to be realized. Accomplishing this will be beneficial for the company in many ways, which in turn can be reflected in market cap. The impact of a R/S can only be assessed some time after the fact by examining the long term impact on market cap. The “typical” R/S in the Pink Sheet space is not the only available model.
Beyond the “hype” on the subject of R/S’s they do not have to be disastrous. Much depends on the motive, the context, the specifics, the subsequent events. Cynical R/S’s are a lazy way to increase the share price. A company embarking on the path of registration is not lazy.
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Apr 03
QUESTION
Over the past few weeks I have observed that hundreds of millions of shares are being purchased in large (30 mil at a time) chunks at almost zero value. What is this all about?
ANSWER
Short Answer:
I do not know who is buying the large blocks of shares.
Additional information if you are interested:
It may be market makers for their own purposes, or it may be people through their trading accounts. The company is not in discussion with any person officially or unofficially to foster purchasing of shares. The company also has no stock promotion campaign underway. The company is in the highest risk category of investment – a WNBD share purchase decision would need to be their’s alone, as it is highly speculative. This is also emphasized in an audio visual greeting on the investor page of our website. It comes on automatically. It cannot be missed. The plain spoken, sincere, cautionary note is exceptional in our peer group for its responsibility and conservative tone.
Of further help in avoiding promotional excess, there are some very hardworking skeptics on the discussion boards doing their best to disuade anyone from purchasing our shares as well as encouraging anyone who still has shares to sell while they can. They follow the company day and night, paying a great deal of attention to it. Accordingly, there is no possibility that anyone in the discussion board environment is uninformed about the risks. We thank these skeptics, truly, because they serve the company’s interests through their 24 hour attention to the company. By fostering skeptical discussion on their own time (the most active of whom not even being shareholders), they ensure that all WNBD share purchases made by readers of those boards are made on a fully forewarned basis. This helps to ensure that our shareholders are truly the best profile: self-assured in their buying decision without any illusions as to the challenges, fully aware of the company’s shortcomings (as skeptics would see it) and familiar with our products, policies and objectives with as much prior disuasion as possible. There has been no promotional excess to stimulate the buying – it is organic to the market and occurs despite the efforts above.
Also, the trading volume of WNBD considerably exceeds the volume of share issuance. There are people who feel that our operational accomplishments represent a foundation for future positive developments, and that our current market cap of approximately $500K – $1Million is low compared to what may happen “one day” if key tipping points occur. Even taking a reverse split or other resturcturing into account, their view is that a trading upside exists at current levels.
My own opinions are expressed in this weblog, which is an uncommon service for our shareholders. It provides frequent operational highlights regarding our aspirations and our setbacks, and answers to shareholder questions. My overall opinion is that we face the same challenges that thousands of other aspiring junior companies face, most of whom fail – but that we have more spirit than most, more determination to get through the obstacles and a greater willingness to share the good, bad and ugly of the process with our stakeholders. Our filings over the years have been professional, easy to understand, fully disclosing all that is challenging and also sharing our vision. Even when a filing is delayed, it is ultimately made to the Pink Sheet Current standard. Thousands of OTC quoted companies never provide information of the quality that we do.
Bottom line, I very much appreciate the large block purchases to which you refer. I cannot promise those buyers any specific outcome for their shareprice or for the company’s future, of course. What I can promise is that we remain devoted to our goal – and such comittment is well understood to be an important factor in success in life, whether for individuals or for companies.
Apr 01
We welcome a chain of 15 home improvement stores called Busy Beaver in the Northeast, who have placed their first order for 1000+ Stain Remover. Thank you Emery Waterhouse for your role in this new relationship, which we learned of today. Website: http://www.busybeaver.com/locations/ 
Apr 01
There will be a 15-day delay in our uploading the 2012 annual filing which is due April1st. This will result in a temporary change in status from Current Information Tier to No Information Tier (because the previous filing was for a period that was more than 6 months ago). This does not affect the ability of shares to trade in accounts where they are permitted to do so. The 2012 annual will be uploaded and the Current Information Tier will be returned.
Also, we have met with prospective auditors in connection with our desire that Winning Brands shareholders have the benefit of the business becoming registered and uplisted. Consultations are underway as to the best way to expedite this.
We are committed to finding means to reconcile a variety of stakeholder interests in a manner that addresses challenges and opportunities both.
We are also aware that registration and up-listing is not by itself sufficient to provide shareholders with new opportunities. That is an administrative accomplishment, and important, but does not address the business issues. The business itself also requires new momentum. Earlier initiatives have not yielded sufficient results over the years, despite some accomplishments.. Life after our up-listing will not merely be a continuation of our previous routines – the search for the right mix of operational factors and people is underway.
Mar 28
The photo below was taken today in a store where the new style prototype labels were placed for evaluation by staff and customers. This logo treatment has been under development to give more emphasis to long distance visibility of the name and simplification of the front panel. This is the first time that we have the most up-to-date label version in a retail setting for evaluation. As previously discussed, neck tags will be used to highlight specific sectors and promotional programs. We will have these in place on store shelves before our return to TV commercials in Canada (where 1000+ Stain Remover is available nationally at Walmart, Home Depot, Lowe’s, Home Hardware and Canadian Tire stores), to support the brand at retail.
Discussion of re-financing is subject to confidentiality issues, however I can say that we continue to work toward arrangements that will be sensible, and if possible associated with an up-listing to OTCQB. There are various things that need to be in place for the desired arrangements to be activated.
Mar 23
QUESTION
Hi Eric, any reason for the volume of over 300 million? The message board kind of implied that the volume was a sale by you. If this is the case would you care to comment? Thanks
ANSWER
I do not know who the buyers or sellers were on Friday. Winning Brands does not sell to the market, and therefore is not one of the sellers. Over the past 90 days, the number of shares traded is 1,267,613,096. This is approximately 3 times greater than the maximum total dilution that would have been possible, even if all authorized shares had been issued at the beginning of this period, which they were not.
Trading volume in WNBD has always greatly exceeded the number of shares entering the market through third party debt settlement or Regulation D, Rule 504 investment retirement.
Many people in the penny stock environment have eventually come to know Winning Brands. It’s clear to most that we are a hardworking, legitimate business that is striving for a stated goal. Some people think that it is impossible that we will accomplish it, either because of my shortcomings, real or imagined, or for other business reasons. Other people feel that our commitent and spirit is a characteristic of success stories, and we will ultimately prevail.
I have no doubt that two high energy activities are occurring simultaneously at the moment: high energy liquidation by those who want to get out while they still feel they can and high energy purchasing by those who feel that our path forward includes unforeseen positive outcomes that make us a good speculation.
We have always been clear in stating that we are in the highest risk category of investment but that we are working with a great attitude to achieve a tremendous goal. That’s not a mixed message – it’s the way the world really works – the most spirited people and companies strive toward challenging and meaningful objectives. By virtue of these challenges, many fail, but not all. The speculative investment marketplace exists for situations of exactly this type. If we fail, there will be skeptics happy to say “I told you so”, and if we succeed, there will be good people proud of the accomplishment. In the meantime, the devotion of our skeptics to tirelessly alert all parties to the risks and perceived shortcomings of this venture has ensured that no person can possibly be unaware of the risks.
For the record, by way of guidance, it should be anticipated that the full extent of the Authorized Share Limit will be required to address orderly debt retirement, by the end of Q1 reporting period..
Mar 21
QUESTION
Hello Mr. Lehner. Any sort of update would be nice. Thx
ANSWER
We are working hard on the attainment of registration and up listing to OTCQB because of the well-known benefits that this brings. This is our top priority because all other operational elements will receive a lift from this accomplishment. Product marketing arrangements can receive a substantial boost from the friendlier financing in this environment. We have a terrific foundation to build on – excellent product(s), retailer relationships, operating team and vision. We are proud of who we are, what we are doing and where we are headed. Synergistic alliances will grow in importance in the future and will strengthen this foundation.
We are really looking forward to what is ahead for us – despite the substantial present challenges. These difficulties are thoroughly disclosed in our filings in great detail. Nonetheless, dedication to overcoming challenges is the hallmark of eventual success. We have such dedication.
Mar 21
We had the pleasure of receiving another (small) order from the U.S. Coast Guard through the GSA yesterday. This is a follow-through order from a GSA entity with whom we have done business before, thus a pattern is starting to emerge. Slowly but surely, one thing is leading to another and this new relationship is advancing.
By co-incidence yesterday, we had a formal introductory briefing with GSA personnel by conference call that set out a 112 page PowerPoint summary of rules, procedures and opportunities associated with GSA business. A GSA analyst has been assigned to us as a resource moving forward. His responsibility is to both ensure that we comply with contract elements and also that we can flourish if possible in this setting.
Remember, from the GSA perspective, long term relationships are the goal. The initial contract has a 5-year duration with additional 5-year renewal periods. Their mindset is toward cooperation over the next decade and beyond.
The GSA knows from its operational experience that new GSA relationships are difficult to activate – but that such relationships are highly beneficial if fully activated. Our GSA representative emphasized, unprompted, that we had the right attitude to succeed with the GSA. He said this based on his experience dealing with new contract holders.
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Mar 10
New uses keep emerging for 1000+ Stain Remover. The testimonial below was received this week.
For years I’ve been working on my antique rowboat and canoe. Every couple of years I have to patch them up and by the time I’m finished, there’s more fiberglass on me than the boats! Normally it would take me days to get it off… then somehow out of desperation.. I tried 1000+ and It came right off !! I told my wife. She was complaining about Pine Sap that we couldn’t get off. 1000 + worked right away !! . It’s a long way from our Island to get more. Now we always keep two bottles at the cottage because we’re scared to run out !! Thanks
Photos Below: A) How fiberglass is used to repair boat; B) fiberglass repair kit
Mar 08
Further to my earlier post about new distributor Emery, 1000+ Stain Remover goes on displayfor the first time in the New Products Section at the Emery’s annual Trade Show, to be held this year in March 2013. The photo below shows the 1000+ Stain Remover 4oz “Handy Size” that can fit anywhere to reach for when messes happen.
About Emery-Waterhouse
Founded in 1842, Portland, Maine-based Emery-Waterhouse is a full-service independent hardlines distributor serving hardware dealers, lumberyards and home centers throughout the Northeast and Mid-Atlantic regions. In 2008, the company launched its Emery Building Materials division with operations in Pennsylvania.
Emery-Waterhouse offers product assortments across all major categories ranging from hardware, tools, paint and sundries to lawn and garden supplies.
In addition, Emery-Waterhouse offers value-added services such as innovative merchandising and sales solutions. For more information, visit www.emeryonline.com
Mar 08
At an awards ceremony last night, in which the Mayor of our community was being honoured for his exceptional work, the Art Gallery photographer saw my business card and stopped what he was doing to share a wonderful experience that the Art Gallery had with 1000+ Stain Remover recently. The gallery had permitted the walls themselves to be used for an art experiment which was on display for 3 months. It turns out that the restoration of the walls was more challenging than originally anticipated. At a critical point in the process, as gallery personnel were deciding what to do next, the photographer himself suggested 1000+ and all persons involved where relieved and pleased to see the removal of the unwanted material from the walls was made much easier and successful with our product
I was particularly grateful for the gentleman’s generosity in sharing this experience with such enthusiasm to all people present, creating a moment that I am certain that stakeholders would have been proud of. There will be countless such opportunities for 1000+ Stain Remover to be discovered and enjoyed in years to come as 1000+ moves toward its destiny as a household name.
The joy of satisfied consumers when something they value has been rescued from damage is a real delight to see. File Photos of the McLaren Art Centre.
Mar 01
We receive a number of customer testimonials, but do not typically post them. However, when a customer has gone out of their way to photograph their experience and share the details, it’s a reminder of just how wonderful customer enthusiasm can be. The following item was received this week: This illustrates why we are passionate about what we do at Winning Brands – and why we are looking forward to reaching our goal that 1000+ Stain Remover becomes a household name and favourite in its category.
I have to share this story with you. My niece was raving yesterday about your product, I thought ya, whatever, I’m a believer in “Spray Nine”, and then that night……..I spilled red wine down the front of my white BCBG silk sweater, and jeans. I promptly blotted it up, and did my “Spray Nine” and was going to wash it right away…… I then noticed that the red wine stain (what was left) had instantly turned blue, bright bright blue. I researched on the internet and applied table salt which did lighten the blue, I called my niece and asked if I could try that product she had. She dropped it off to me and within an hour and a wash it was like new again I’ve attached the pictures. I went to Home Depot this morning and bought the last two bottles they had. By far the best product EVER! Thanks for your invention, N.F.
Feb 27
QUESTION
Dear Eric, Do we still have a shot at the big box rollout? You have been silent about this subject. Is this still a possibility? Anything I can pass on or is it still too sensitive a subject. Thanks….
ANSWER
The previous public answer to this question remains accurate to the best of our knowledge. It is enormously frustrating to us that we cannot spell out in detail exactly what the steps are: forward, backward, sideways, etc in dealing with the large accounts, but this is a serious matter of confidentiality on their part. I try to balance a possible business opportunity “opening” with plain-spoken cautionary reminders. It would be easier to say nothing, and thus risk no misinterpretation. On the other hand, then I receive requests for updates because I have been silent. The operation of a public entity is a serious balancing exercise, generally leaving the CEO satisfying nobody for either not revealing enough, or revealing too much.
The large retailers cycle through many personnel changes, policy changes, strategy changes – it’s amazing. Despite the large number of SKU’s in the national accounts, many products come from a smaller number of established vendors. Getting that first real big break as a spirited independent brand is a “blood, sweat and tears” experience for sure. If you turn the corner, then it can be huge – but until that time, it’s nerve wracking.
In the meantime, spelling out the challenges in detail upsets the stock promoter types who want the company to say and do anything positive to provide stock buying interest vs others who feel that even the slightest bit of sincere enthusiasm for what we are doing constitutes a “pump” or is misleading somebody by dangling carrots.
The fact of the matter is, and always has been, that what we are trying to accomplish (building an independent national consumer product brand with continent wide distribution) is a fight against the odds. I have always been plain about the challenges. They are huge. Success is not guaranteed. The only reason that anyone tries, is that in the few cases that this kind of success is achieved, then the rewards are enormous, on various levels. It’s called reaching for the brass ring.
I am dedicated to the goal and believe in what we are doing. As long as the company survives, follows through, builds on its advancements and learns from its setbacks then its stakeholders can benefit. As has been recently observed, the company was a positive experience for shareholders until 2010 – when the share price fell precipitously following the question of whether Walmart was delisting us. It took a year to prove that this was not happening, and that Walmart was resuming ordering for more stores than before. That type of “issue” has a huge impact on a small company. There are others that arise and get dealt with as astutely as possible. It’s a dynamic process: research & development, manufacturing, distribution, customer relationships, staffing, marketing, financing, publico regulatory compliance, etc.
Bottom line – No single buyer, no single banner, no single barrier is going to single-handedly determine this company’s destiny. Our lead product is a “natural” to become a household name and favourite in our cateogory. We have to foster recognition of this fact amongst the trade and consumers.That’s what we are TRYING to achieve. Any prospective shareholder has to understand that this is a goal, not a promised outcome. It’s a goal that we feel passionately about. To believe deeply in the worthwhile goal that you are striving for is still legal, moral and ethical as best as I can tell.
Feb 23
Update from original entry: Winning Brands will not be attending the National Hardware Show in Las Vegas May 2013 due to the implementation of a Modified Strategic Plan.
Feb 20
Update from original entry: Winning Brands will not be attending the National Hardware Show in Las Vegas May 2013 due to the implementation of a Modified Strategic Plan.
Feb 19
We are glad to see our first re-order of 1000+ Stain Remover by Guam Home Center, in the Western Pacific, has been delivered. These are still small quantities, but it is terrific to see 1000+ finding its way into homes in such diverse places in the world. A replenishment order is particularly satisfying.
Feb 18
QUESTION
“…If and when you R/S, would you please post what an R/S is, I feel that it is misunderstood by many.
People are lead to believe that somehow their shares become worthless (Bashers have done well scaring people)….”
ANSWER
R/S is a short-form for Reverse Split. It is a method to reduce the number of shares outstanding without affecting the percentage ownership that people have. It is also known as a share consolidation.
For example, if a shareholder holds 1/2 of 1% of the ownership of the company with their current holding, then they will still have 1/2 of 1% after the share count is reduced because everybody’s shares are treated the same way. Because there are fewer shares outstanding, the market capitalization is distributed across a smaller number of shares, typically resulting in a proportionately higher share price. By itself, a Reverse Split is a neutral event.
What bashers are referring when they use phrases like shareholders being “wiped out” is that the share price often declines after a Reverse Split if the company does not have countervailing reasons for the price to remain stable or to increase. This is particularly important if the company continues equity financing after the Reverse Split (which is the normal thing to do). The goal of the company carrying out a Reverse Split should be to generate legitimate positive business developments as it carries on its business after the Reverse Split. The ability of a company to provide such off-setting positive factors will vary depending upon the circumstances of each company.
One important fact about which there is little dispute is that a Reverse Split generally ensures that the company can continue operating normally if it has financing difficulties due to a large float. Although it is easy to portray a Reverse Split as the worst possible development, a company’s continued positive operation is more beneficial for shareholders than its loss of momentum due to operational constraints, or an inability to meet comitments in a timely manner. That’s why even bashers will admit that the company’s continued operations can be ensured through a R/S.
In the case of Winning Brands, the attempt to avoid share issuance in 2012 has cost it operational momentum by depriving the firm of the resources needed to make the most of its opportunities. It should be remembered that the valuation of shares flows from the “market cap” which is established by the free market. Even after a post-split dip, the shares can recover and advance beyond where they were at the time of the split. The likelihood of this depends upon the company’s ability to achieve its business goals. In the case of Winning Brands, reference to the early years as a predictor of the future is flawed because of the assumption that all relevant factors remain unchanged. Much good has happened in the past 2 years which lays the foundation for greater advancement than anything which happened in the first 4. Spirited independent consumer product success stories almost never have a straight line success curve. The formative years are always the most difficult.
In summary, a Reverse Split is considered an unwelcome development in most cases, but can be in the long term interests of shareholders if the company’s renewed ability to raise funds yields positive operational results. Winning Brands is committed to its mission, and therefore can still accomplish what it needs to in order to be very successful.
Feb 17
With great sadness I share the news with people who are familiar with Winning Brands that we have said our final farewell to a spirited team member, Monique Craft. Monique died peacefully this afternoon after a health condition which she had been struggling with for many years won out in the end. Monique is remembered by Winning Brands for having been an eager volunteer in the community, enthusiastic mother and wife – and great fan of 1000+.
Those of us who were with her in the hospice over the past few days had much to share in describing her ability to persevere through life’s challenges yet remain positive throughout. Monique’s role at Winning Brands more recently had been in-store demonstrations and making calls to stores which carry 1000+ to provide product knowledge and share product experiences.
May Monique rest in peace, as she gave her family and community as much as she could – and was much beloved in return. Monique already has 7 grandchildren – and has lived life as fully as is possible for someone who is only 51 years.
In the picture below, Monique is on the left, beside Tammy Ritchie (middle) and Home Depot associate during in-store demonstration of 1000+ Stain Remover.
Feb 12
QUESTION
Hello Eric, Hope you are well and things are progressing well. Regarding your recent blog, would you possibly clarify what the meaning behind this paragraph is. It is a bit technical for me to understand in which way these quoted words have a relationship with another. My guess Rule 504 will continue its course,I hope i am wrong. The impact of the company’s progression from the category of “exempt offeror” to “registered offeror” in due course will be to permit a wide range of new shareholders and professional money managers to participate in WNBD for the first time. This is vital for the company’s operations as well as to enhance liquidity. Thank you for your time.
ANSWER
A firm can be public, but not yet registered with the SEC. Winning Brands falls into this category. It is classified as a “non-reporting issuer”. The term is a misnomer, because the firm does actually “report”, but not to the SEC in most matters. Instead, it reports to the public by means of the Alternative Reporting Guidelines of www.OTCMarkets.com, or “Pink Sheets”, the quotation service. Regulators generally consider this to be an adequate compromise for small entities that receive capital from investors for shares, but for whom the costs in time, money and process for conventional reporting to the SEC are not feasible.
The price that the non-reporting issuer pays for this compromise is that its ability to issue shares is confined in a number of special ways. Limited types of share issuance are classified as “exemptions”. Therefore, an exempt offeror is a non-reporting issuer which is meeting one of the exemptions available by which it can issue shares. The most frequently referred to exemptions fall under Regulation D, such as Rules 504, 505 & 506 – but these are not the only exemptions. Regulation A is another method by which a non-reporting issuer can introduce securities to suitable investors, after a specific consent of the SEC by application. One of the most restrictive features of most exempt offerings is that the share subscribers must usually be so called “accredited investors”, i.e. persons with a high minimum net worth or consistently high taxable income. Either of these definitions generally confine the exempt offerings to a small percentage of the population at first. Only after ownership by such accredited parties (i.e. either individuals or in some cases legal entities) can their shares eventually be released to the public at large. The duration and circumstances of this holding period are the subject of various legal and regulatory definitions, both formal and by general precedent. Also, the amount that can be raised by means of exempt offerings s limited by prescribed upper limit, annually. So an exempt offeror can raise funds through these channels, but the number of available participants is limited and dollar limits are set.
A registered offeror is an entity which has met the requirements of SEC registration. Such an entity can generally offer its securities to a much wider audience because of the pre-emptive controls put into place as to the nature of the registered shares and the information associated with their offering. Generally, the limits that are imposed on exempt offerors no longer apply.
The effect upon the company of combining registration and uplisting to a quotation tier higher than OTC Pink, such as the Bulletin Board, either FINRA’s or the OTCQB, is to “open up” exposure of the firm to a vastly wider range of investors. This helps liquidity and makes it possible to attract institutional placements as well. Registered companies and shares are taken more seriously and have possibilities that just don’t exist for exempt offerors. The cost of money secured in this environment is generally lower (but compliance costs are higher). Arrangements are also more in the line of friendly financing, in so far that sensible arrangements are negotiated between equals, rather than the excessive reliance that exempt offerors have on a small number of qualitied parties. On balance, it can be thought of as moving your family to a better neighbourhood. In real estate, location matters. In the equity markets, registration matters. It’s just not possible for all companies to take that step because of the associated costs. Also, not all companies possess an internal culture that fits a reporting entity. The effort to communicate is ongoing and exacting. Winning Brands already demonstrates willingness and ability in this cultural sense, whereas many of its peers do not, and are not likely to thrive in the environment where this is necessary. Therefore, if a smaller emerging enterprise has reason to believe that it will be able to sustain the higher compliance costs in the future, and is willing to provide appropriate information continuously, then the added benefits will probably outweigh those costs, sometimes to an enormous extent.
Therefore, contrary to your implied assumption that additional offerings under Regulation D, Rule 504 would be undesirable, there is in fact a greater constraint upon the equity financing to be raised, than with the case of registered offerings. Regulation D, Rule 504 subscriptions are often cast in a bad light more in connection with its abuse, than the system working as intended. For example, Winning Brands never exceeded its annual limit under the regulations, but some issuers have. Another typical violation is for companies to coordinate with stock promoters to combine the issuance of new shares under an exemption and to promote them at the same time without the public having adequate information in accordance with an accepted reporting standard, such as OTC Pink. It is therefore a violation for OTC quoted stocks that are Yield Sign, or Stop Sign, to engage in stock promotion. Another example of a violation would be to issue shares under the exemption, but fail to disclose this fact by means of the public filing of a Form D Notice of the Sale of Unregistered Securities. Wherever there is a rule, there are people to break them, in any facet of life. Winning Brands has always understood that it is a privilege, not a right, to raise funds under exemptions and has tried to be responsible and moderate in behaviour within this privilege.
Feb 12
A shareholder contacted the company today wondering whether trading volume was higher than average in the past two months, and whether this necessarily indicates dilution. An official transfer agent share count as of today is attached. It confirms that there has been no change in share count since December 31st.
WNBD trading volume has always exceeded share issuance by a wide margin. In over 7 months from July 2012 to today, 245,333,334 shares were issued, This was the lowest proportion of shares issued in a 7 month period since the company’s inception. Yet, during this time, trading volume was 1,173,582,348 shares. In fact, since as recently as September 5, 2011 almost the entire float of WNBD has turned over, with 4,258,699,821 shares changing hands, through 3,800 trades for a value of $1,591,116 (Official Source: OTC Markets). Most WNBD shares were acquired by their owners relatively recently.
Since January 1, 2008 WNBD shares have turned over nearly 3 times the entire current float, namely 11,984,926,916 shares changing hands, in 85,992 trades for a value of $72,995,142.
WNBD has been a very actively traded stock since it began trading, and has remained active with a substantial flux of shareholders and is overwhelmingly held by persons who have purchased their shares in the triple zero price range.
The impact of the company’s progression from the category of “exempt offeror” to “registered offeror” in due course will be to permit a wide range of new shareholders and professional money managers to participate in WNBD for the first time. This is vital for the company’s operations as well as to enhance liquidity.
The substantial restraint in the rate at which Winning Brands accepted equity from the markets in 2012 has taken a toll on the company’s ability to sustain momentum – which toll has been described in the Management Discussion and Analysis accompanying its official filings. The firm stands a better chance to conclude attractive financing in the context of an elevation of its stature in the reporting hierarchy and rising to the next quotation tier by way of uplisting.
Although the reason that share consolidations are normally associated with this process is that the process requires funding, Penny Stock reverse splits are often not carried out for the noble purpose of regulatory elevation and uplisting. Instead, they are often a lazy way to increase the share price in order to merely carry out the share issuance process repeatedly without any fundamental accomplishments, and certainly not in the majority of cases to qualify for uplisting. The lack of serious intent to accomplish a sustainable business outcome is the hallmark of those reverse splits.
In the case of WNBD, by contrast, we are now publicly commited to rise further in the ranks of regulatory tiers. The purpose of the public announcement was to make our intentions clear and formal without equivocation. This is an additional way in which Winning Brands is distinct within its peer group of penny stocks, but not the only way in which it differs from many of its peers. The company’s focus on great products that are real and in-hand, rather than a development stage fantasy, its verified relationships with top-tier retailers, its exceptional investment in shareholder information and disclosure of the company’s challenges instead of their concealment, and the dedication of its working team are all additional ways in which Winning Brands is a cut above the statistical majority of issuers in its junior OTC peer group. It is important to note that the majority of OTC stocks quoted by Pink Sheets are in a disclosure category that is already lower than WNBD, which has risen systematically to the Current Information tier. The majority in that peer group do not possess the earnest purpose of Winning Brands. Despite our quality within our peer group, we will nonetheless continue our rise to the next reporting level and join a new peer group.
The fact that the company has not yet achieved its business goals does not negate its possible attainment of these goals. The junior public market, i.e. the “penny stock” sector, is designed to fund junior companies that have vision. Winning Brands is operating in this spirit. We are reaching hgh for an exciting and difficult goal and working hard to accomplish it against all odds. The importance of such entrepreneurism is evidenced by the fact that Congress has been seeking ways to enhance the ability of firms at this stage of development to gain access to funding, rather than to suffocate it. It is in the “space” of small business that most employment in America is created and maintained, despite the high failure rates. These days, even size is no guarantee of success, as a wide range of senior corporations have failed, from the car companies right through all sectors of the economy.
When Winning Brands gains renewed access to capital, its momentum can be restored in a number of ways, and its market capitalization level has a better chance to return to earlier levels - many times higher than the current $900,000.
Feb 06
We occasionally receive confirmation that freight forwarders have completed small shipments of 1000+ Stain Remover by distributors to places that we have not heard of, with small populations and diverse lifestyles. The latest is the remote Island of Saba in the Caribbean. It is proof again that wherever people live, 1000+ has a clean-up contribution to make! Thank you Hess Hardware and Home for your order - and to our distribution partners for expanding our reach.
Photo Above: Courtesy of M. Reffes
Wikipedia Link: http://en.wikipedia.org/wiki/Saba
Feb 06
In January 2013, 26 additional Do it Best locations took delivery of 1000+ Stain Remover for the first time. This puts us into 877 locations. We receive a number of positive product anecdotes during our Customer Service follow-up calls. We will have the opportunity to meet Do it Best members and their ACE and True Value peers, as well as other retail chain representatives at the May 2013 National Hardware Show in Nevada. It will be our first time exhibiting in this venue. This tradeshow is considered the industry’s most important trade show. The chart below shows the number of Do it Best stores who have placed initial orders for 1000+ Stain Remover since Q4 2011.
Feb 04
A testimonial was received this afternoon from a consumer, who had the presence of mind to send pictures; much appreciated.
We do receive a steady stream of positive feedback, but most people do not think of recording their experience with a camera. It is also noteworthy in this case that Walmart personnel felt comfortable being proactive in recommending 1000+ Stain Remover.
Walmart has many products in stock to chose from when offering advice. Therefore, when Walmart associates become confident enough to single out Winning Brands’ 1000+ Stain Remover, then we are making headway.
A big thank you to the consumer, J.T., and to the Walmart store that made this customer’s moment of joy possible. The customer’s testimonial and photos are below.
Hi there,
I am just taking a couple of minutes, to write and thank you for making and endorsing a product that actually works!!
I was at my wit’s end trying to remove red nail polish from a beige suede couch. I was having work friends over for a large surprise party, and was mortified at the idea of having them sit on what looked like a murder scene.
The consultant at Wal Mart suggested your product, and since I had nothing to lose, I tried it and was not only impressed, and excited, I was ASTOUNDED… In the end I was actually disappointed that I didn’t have any more stains to remove!! I was looking for reasons to use your product! I have included actual pictures of before and after, and give you full permission to use them for any advertisement or testimonials you may need them for. Once again, thanks for saving my couch and saving me a ton of money! J.T.
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Jan 27
We have received this weekend our first 1000+ Stain Remover order from the U.S. Army by way of the Department of Defense E-Mall. It is a small order, presumably for the purpose of becoming more familiar with the product. It is gratifying that these are not free samples and that the Purchase Order arrived through official channels.
Jan 26
The following from a shareholder;
QUESTIONS
1) This past week it appears that you have been diluting shares. When are you planning on putting out the latest share count?
2) Late last year you mentioned that the company was working on the physical aspect of the chill. How much longer should it take before we will get an answer?
3) Anything about the G.S.A./Navy?
4) Anything about financing?
5) Many are still worried about the reverse split.
6) With the spring approaching how much longer before we will know about the 500 store (H…./L….) possibilities?
ANSWERS
1) There has been no change in the shares outstanding since December 31st.
2) We have been reviewing the history of our share issuance with persons appointed by the DTC to handle this matter for companies affected by a chill. A discussion is underway as to whether the conditions exist to reverse the chill. There is no guarantee that this is possible. We appreciate the opportunity that we now have, at last, to discuss the matter in practical terms.
3) We have been invited to their facilities to discuss the matter. An appointment date is being discussed. From my point of view, it is unreasonably far in advance, and we are trying to determine whether something sooner is possible
4) We hope that alternatives which involve our securities being approved/registered in advance with the SEC will be more fruitful this year by comparison to conventional exempt offerings. There are various parties on the sidelines very interested in us but waiting to see how this will be handled before comitting.
5) Renewed financing through up-listing or registration is usually associated with a reverse split. Under those circumstances, a reverse split may be appropriate (as mentioned in a number of posts and public comments on the subject through the years.). Each technical factor involved in the company’s continued financing progress will be weighed carefully as to what is appropriate and responsible in order to ensure the firm’s progress in a way that enhances market cap long term.
6) Inter-departmental discussion is underway currently as regards best location within the stores. The proposed program is not limited to conventional plan-o-gram seasonal timing. This is not the sort of thing that needs to be signed-off and ordered months in advance. Winning Brands has remained cautious in its description of this opening. We are excited by the prospect but are staying conservative until deliveries have been made. There have been too many times in the past that a large organization will say one thing, and then do another. We are keeping our feet on the ground rather jumping up and down about it. It’s a difficult balance to remain positive yet cautious at the same time.
Thx for your questions. I am sure that they are shared by many others.
Jan 25
We are honoured that respected hardware distributor Emery Waterhouse is adding 1000+ Stain Remover to its product line. Emery Waterhouse has specialized in the hardware/home improvement sector for many years. This distributor prides itself on the quality of its approximately 1,500 dealer relationships. Emery Waterhouse has noticed growing interest in 1000+ Stain Remover within the hardware community and is genuinely enthusiastic about the chance for us to work together. Together we will focus on creating a high level of expertise and awareness about 1000+ Stain Remover amongst Emery Waterhouse accounts. These are primarily in the Northeast. The photo above is the home page of the Emery Waterhouse website.
The live link is here: http://www.emeryonline.com/emerywh/subscriber/
Jan 21
We had the pleasure last week of hearing from a customer that we did not even know we had! This is because the Ontario Science Centre was purchasing their 1000+ Stain Remover through commercial channels. When we spoke to their operations person about how or where they use 1000+, the answer was simple. “Wherever we have stains!”
Link: http://www.ontariosciencecentre.ca/
Jan 15
A shareholder was pleased to discover 1000+ Stain Remover in an art supply store yesterday and sent these pictures for our interest. We thank our shareholder for the initiative.
Jan 14
The following share count is the official fiscal year-end figure reflecting issuance at year-end of an equity settlement of 2010 eligible debt under Rule 144. No shares have been issued since December 31st and the figure remains current.
Jan 13
I have been reviewing year-end production reports this weekend to evaluate a key operating statistic – the combined number of units manufactured and delivered during 2012; that figure is approximately 134,000.
Our retailers typically reorder small quantities regularly, rather than keep a large amount in stock. This means that deliveries bear a close relationship to actual consumer purchases at the store level.
Our 2012 deliveries equate to approximately (depending upon statistics source) one product delivered to every household in a city like:
I find it helpful to picture things in practical terms, and therefore share this here for shareholders who have expressed an interest in knowing this number, in their correspondence with the company.
Servicing retailers and consumers in as many markets as we do has its complexities, however, we have the experience and infrastructure to accommodate growing volume in the future, efficiently. Serving 1.3 million households, rather than 134,000 will not be ten times as complicated or costly. That’s why our business model is attractive. When we can cross the threshold number of households whose enjoyment of our products makes us self-sufficient, we can be very profitable. Even 1.3 million households would be too a conservative target, as USA and Canada have approximately 125 million households, combined.
I am confident that we will achieve this and more.
Jan 03
In December, 22 additional Do it Best locations took delivery of 1000+ Stain Remover for the first time. This puts us into 851 locations, or approximately 20% of that organization’s affiliated stores.
We are receiving good feedback both about the product and about the kind of company that we are to deal with. There is no reason to doubt that Ace or True Value outlets will be as positive about these two metrics, if or when we gain warehouse listings with those organizations.
Most people (and retailers) are not “early adopters”. When a clear trend emerges, then more join. In their book on the subject entitled “Consumer Behaviour”, authors Wayne D. Hoyer and Deborah J. MacInnis state: ” One research company has suggested that 16% of U.S. households are ….early adopters.” This is followed by “early majority” and “late majority” categories who follow the lead. The exact percentages vary between researchers, but the basic phenomenon is beyond dispute – initially only “some people” as a first group, then eventually the majority, in stages, for things that catch on.
Fortunately for Winning Brands, 1000+ Stain Remover would only need to become a regularly used product amongst 10% of households nationally for the company to achieve profound success in dollar terms. We continue to aspire for this, and more, through focus and determination.
Jan 01
QUESTION
Hello Eric, How long do you feel it will take to increase sales to a profitable level? Do you have a timetable or plan to increase sales in order to reach these goals and are there any plans currently in effect too increase the timetable? Thank you.
ANSWER
Dec 24
There are many personal interpretations in the meaning of Christmas. For me, personally, Christmas is a time to reflect upon the value of certain noble traditions that have endured for a very long time, no doubt for good reason.
People who know me personally understand that the honour of purpose and effort are important to me. I would like to both express my deep appreciation to our shareholders for the opportunity that they have provided to us in the company to work toward our goals and my contrition for not yet having achieved them.
Despite my confidence and enthusiasm for our future, I am quite aware that we have not yet created the success of which we are capable. I am ultimately responsible for this. I am proud of what we have accomplished operationally, but I am not satisfied or complacent as to what still needs to be accomplished financially.
Developing a spirited independent consumer product brand is not a science. There are factors that are both common and unique to each of the precedents for such an undertaking. The challenge is to apply the principles of the successes, where they can be deduced and are relevant.
Ultimately, when we emerge as a success by all the usual metrics, our own experience will have become valuable to inform others who are at an earlier point in a similar journey. What those are, exactly, cannot be known until that point is attained. Until then, it’s all a matter of opinion.
One thing is for sure, whether my choices are popular or unpopular, I will continue to be accountible to the shareholders. I welcome informed comments from all stakeholders who care about the company and are interested in its progress.
Winning Brands heads into 2013 with more momentum than before, but I accept the truism that this by itself is of no value to the shareholders without being translated to profitability. I am genuinely looking forward to 2013 as a year of advancement in the USA. I am looking forward to this time next year being able to report in concrete terms upon this advancement being sufficiently substantial that it represents truly material progress for the company on all levels. There will be no lack of effort to accomplish this by your team at Winning Brands.
Dec 19
A scene today from a Home Depot store in Canada that proves the point that the human spirit finds ways to express itself in every setting. I have no doubt that there was a “real person” behind the simple initiative of making up some “Stocking Stuffer” cut-outs and sticking them on these boxes. I don’t think this step originated in a policy manual – it probably originated in the alert nature of a bright, spirited person who stretched their creativity a bit, and obtained permission to implement. We are touched that whoever it was, she/he included us in this resourceful thinking…!
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Dec 17
We have just received the Home Hardware National Flyer in Canada and are pleased to see that this coast-to-coast retailer has chosen to feature 1000+ Stain Remover in a national promotion that includes brand icons from the most prominent suppliers.
Our business plan to attain household name stature for 1000+ is going to succeed, IMO, because we have earned a place in a very good “brand neighbourhood” and are clearly welcomed here, amongst other household names. It’s only natural that continued progress will be made in the USA, where the same brands are present, business practices are the same, consumers are the same, etc. Clearly we needed to establish ourselves “locally” first in Canada, that’s sensible. However, the population of the United States is approximately 10 times the size of Canada, despite a similar landmass. Accordingly, operational efficiency will benefit greatly from the higher concentration of consumers and the warmer winters.
With our efficient infrastructure, we are able to process a considerable lift in sales that will eventually come from the USA, without increasing our overheads proportionally. That is why the business model is attractive and can/will succeed and thrive, as our exposure increases in the USA by various means.
1000+ Stain Remover has what it takes to be a favourite in its category. We will not be complacent in its development either. No technology stands still. Providing the World’s Most Versatile Cleaning Solution is a focused mission – and is substantial enough to justify continuous research and development. Although money helps, of course, it is also true that many inspired advancements are born of dedication and insight. When you love what you do, it shows – and we love the challenge and potential reward of building a popular consumer brand. Despite the struggles, it is a “magnificent obsession”. Perseverance matters.
.
Dec 16
QUESTION
Hey Eric….Are you going to touch on the Dtcc chill in a future audio?
ANSWER
Dec 11
QUESTION
Hello Eric, Nice initiative. Thank you. Here are my questions. Can you please elaborate on the NA mentioned in the recent financials? Which NA? Written confirmation? Signed agreement? Terms of the agreement?
Dec 11
I will start posting some audio replies to shareholder questions, in coming days, as discussed. This is the first reply in the current series.
The reply in this case consists of three audio files, one for each answer, because of a limit on the audio file size of WordPress uploads. If the .mpa file format is not working for you, please let us know. It opens on most up-to-date systems.
QUESTION:
“Hello Eric,….#1 – I was reading through some of the annual and quarterly reports and took special interest in your statements regarding the U.S. Navy NEXCOM and their letter of intent. You stated that you thought more information would be forthcoming by the second quarter. Is there anything you can update us on regarding the delay? #2 I am looking for information about our ReGuard-4 brand bunker gear cleaning system. My daughter now works as an E.M.T. in our small town and comes into contact with the firefighters on a regular basis. I remembered our ReGuard cleaner and wanted to look into it more…… Is there anything you can send me or a website you could guide me to that would give me more information and tell me where I can purchase it from so I can introduce it to our local firefighters? #3 – I am interested in learning more about direct investing in Winning Brands. I am not looking for any special treatment, but I would like to know what my options are and how to go about it. Any information you can provide me would be helpful. Thank you”
ANSWER PART 1: NEXCOM Audio Answer A Dec 10 2012 Nexcom
ANSWER PART 2: ReGUARD4 Audio Answer B Dec 10 2012 ReGUARD4
ANSWER PART 3: Financial Audio Answer C Dec 10 2012 Financing
Dec 08
I have just received from independent TV and film producers, Arcadia Content, a segment for a television program called “Hope For Wildlife”. The program shares the challenges and successes of a wildlife shelter for animals of various kinds – and the people who care for them.
The segment just received is about the restoration of a snapping turtle’s shell by devoted staff of Hope for Wildlife. The solution for them in this case was the use of 1000+ Stain Remover (formerly Winning Colours). The problem confronting them was that the creature’s shell was completely covered in paint – someone’s idea of artwork.
Apparently, the shelter researched options and settled upon 1000+ Stain Remover of their own accord, with no prior contact from us. They chose the product because of their confidence in the balance that it strikes between effectiveness and safety. This is the general finding that people are sharing in various social media, surveys and store feedback. There is an accumulating body of public experiences to this effect.
We are grateful to the shelter for having trusted Winning Brands to be part of the solution. We are also appreciative to the producers for creating such a fine program about the Hope for Wildlife shelter in the first place. We are determining by what arrangements this segment may be posted on our website and other places of interest in the future.
In the meantime, a few screen shots from the segment appear below together with links to the involved parties – a fine group of people. “Choco” has been returned to nature, as good as new.
Links:
Hope for Wildlife: http://www.hopeforwildlife.net/
Arcadia Content: http://www.arcadiatv.com/
Dec 08
Winning Brands welcomes Oil & Gas Equipment Corporation as a new retailer of 1000+ Stain Remover. The New Mexico location now has product on hand.
The focus by this retailer on the interests of people in the oil and gas exploration sector is strategically helpful to Winning Brands. This focus projects 1000+ Stain Remover into an area for which 1000+ is particularly well suited as a remarkably convenient multi-purpose clean-up solution, with unique characteristics. Thank you OGE for taking this step. We look forward to working with you to create awareness amongst your many customers for mutual gain. OGE Website link appears below the photograph.
Link: http://ogequip.com/
Dec 08
As various hardware sector initiatives are gaining momentum, we are ramping-up our exposure to the auto sector with the development of additional materials and the appointment of new contacts. The sales material above is an example.
We’ve discussed our desire to have a presence in the car wash, performance detailing, gas station and repair centre locations before in this weblog. To help pull it together, we are pleased welcome Mike Myers, with extensive personal experience in this sector. Mike is developing some territorial distributorships and has appointed his first local Detailing Industry 1000+ Stain Remover Sales Associates, at Performance Auto Detailing, a family business; small, young and ambitious.
We look forward to providing you with more operational updates about this sector and about our new associates, soon.
Dec 06
A Winning Brands Field Visit today found a Walmart store in the Niagara region that expanded their “double double” shelf presence for 1000+ Stain Remover to include an end-cap presence as well. As a relative newcommer to the store, it is an honour for 1000+ to join a number of well established products here. The price for all the available 1000+ was $9.77. We thank Walmart for the nice placement and for the opportunity of working together.
Dec 06
A topic of great interest to the company is that of the average cost for WNBD shares in current portfolios. This is an important matter because if affects the feasibility of shareholders recovering the value of their holding and then seeing value growth thereafter.
Official OTC Market Statistics report that approximately 3/4 of all outstanding WNBD shares currently in trading accounts were purchased in the triple zero price range, namely 3,024,762,652 shares. Of that figure, close to half were purchased in the open market at .0003 or less, namely 1,372,463,230 shares. In other words, considerable good can come to many people of even a modest share price recovery by historical standards, fully adjusted for change in float. In the opinion of management, the current market cap level considerably underestimates the future value of commercial relationships that the company has established and is in the process of monetizing.
If the company’s shares can resume full unhindered trading across all account platforms, the possibility of our share price returning to higher trading volume and value again is real, even with the current O/S, based on the experience of other stocks for whom a chill was lifted. Neither the lifting of the chill, nor its effect, is guaranteed, however it is a planning consideration.
WNBD shares changed hands between January 1, 2008 and today in 85,641 trades, for aggregate transaction volume of $72,885,231, representing 11,368,098,919 shares. There has clearly been considerable turnover of shareholders and trading positions over the years. In the opinion of management, evidence of Winning Brands making real headway toward its goals will be responded to with new positions by earlier shareholders who have been watching from the sidelines to see how the company will deal with its challenges and opportunities.
Dec 06
GSA has just informed us that publication of the MarkeTips Journal that was expected out the first week of December has taken place. We have not yet received the magazine hardcopy ourselves. Volume 25, Number 4 edition is now ready for distribution to its readers. MarkeTips is an official journal for GSA procurement professionals.
Our full page ad is displayed on page 89. This is our first opportunity to “project” awareness of 1000+ Stain Remover into the operational structure of the GSA organization through a mechanism that reaches thousands of people..
It’s good to know that this has now been accomplished. This was an important missing element in gaining awareness within, and therefore moving forward with, the U.S. government.. It is a contributing factor for momentum in 2013.
Dec 06
Samuel Beckett Bridge and Dublin at Dusk. Photo Credit: HaukeS
Our Product Ambassador in Ireland, Brian O’Donnell, reports that initial samples of 1000+ which were distributed in Ireland earlier were well received. People who have become familiar the product there would like local retailers to start carrying 1000+. Accordingly a small mixed shipment of 909 mL and 125 mL (less than 1,000 bottles) has been manufactured and labelled with Ireland specific contact information. This inventory is ready for dispatch and will be the basis for first the commercial transactions in Ireland, with test sites. Next goal, replenishment orders – that’s when we will know that we are really on our way in Ireland. In the meantime, a good practical step forward.
Irish Tourism Board Link: http://www.discoverireland.com/ca-en/
Dec 05
Thank you, Jack Sauter, for letting us know that you consider 1000+ Stain Remover the best choice to clean the grease from the shop floor without being sticky or slippery. Much appreciated, especially the photo.
Dec 04
New store count: 829. This is the number of unique Do it Best locations that have ordered 1000+ Stain Remover since October 2011. This shows the trend line in the aggregate store count.
Dec 03
Below is the updated official share count update from the transfer agent. There is no change since last reported. There is no share issuance in progress.
Dec 03
I have today reviewed the first draft of the script for the proposed next generation of 1000+ Stain Remover infomercial. The script is being written by people with specific creative and business experience to generate money in this setting.
With the re-branding of Winning Colours name into 1000+ mostly complete, broad marketing of 1000+ will of course be helpful to accelerate the rate of growth from the slow pace that word of mouth provides, to the faster pace that media driven awareness provides.
Before a return to TV could be considered realistic, it was necessary to identify suitable new parties, financial as well as creative. The team is forming sufficiently well that a script outline has begun. Part I landed on my desk late this afternoon. That’s a practical development.
I will not be in a position to provide details until we are closer to air date – and a great deal still has to happen before that occurs. Nonetheless, shareholders will be glad to know that Winning Brands management has no illusions about 1000+ being able to become a significant brand without media, over the long term. Our realism in building a foundation of good store partnerships and systematic ground level operations presently should not be misinterpreted as satisfaction with ground floor operations. It’s a foundation. Our goals are much higher.
The picture of our success is like a jig saw puzzle – there are many interconnected pieces. It is easy to think that a piece here or a piece there viewed in isolation doesn’t make much sense by itself - however as additional pieces are eventually put into place and gaps diminish, the over-all logic becomes apparent.
With apologies to Mark Twain for a slight variation of his well known observation about life:
Dec 02
Winning Brands and Dival Safety Supply of Buffalo, New York are commencing a joint project immediately to identify how the two firms can best cooperate. Dival’s industrial and fire safety supply interests are a perfect match for Winning Brands products and both companies are looking forward to identify best opportunities. The representatives from both sides have been appointed who will work out the action plan, including customer testing and the development of 2013 operating goals.
Dival supplies approximately 600 volunteer and professional fire companies in Western New York and beyond. Dival also supplies commercial/industrial accounts of various types elsewhere in the USA.
We appreciate the enthusiasm of our newest associates. Dival is known in their field for not just talking about a customer centred approach, but implementing it in many practical ways, including community involvement.
The Dival Website Link is Here: http://www.divalsafety.com/
Dec 02
A shareholder was in a national banner store in Canada today and sent a few pictures when he saw 1000+ in the store. Thank you.
The pictures illustrate why our future looks good. We have found that whenever store staff discover our product’s usefulness for themselves, then 1000+ starts gaining a larger footprint, and expands into places within the store where the customers can pick it up as an impulse item. This migration occurs because the retailer has confidence that their consumer will be getting something that is likely to generate satisfaction.
In this store for example, did the retailer stop at a single shelf facing in the aisle? No, we have two. What about the customer service counter? 1000+ is there in front of the counter (with brochures) for people waiting for service, where it is easy to reach for on impulse. Alternatively, it’s easy for the consumer to reach when staff have answered a question at their service counter – a question that begins with the words “What do you think I should use for……?”. When staff can honestly say something like “That’s the one I have at home”, or “A customer told me about how this helped them out last week”, then what is more natural than having 1000+ right there within reach? Even a wire basket is something that can be filled with 1000+, for a quick reach by the consumer. Every bit of real estate helps – and we truly appreciate this store’s spirit.
1000+ has what it takes to become a household favourite product. This kind of affirmation from stores who know our product can’t be faked. It illustrates what is possible for us as we keep growing the base of awareness of 1000+ in our target sectors.
Of course broader marketing would help, and will occur in due course. In the meantime, we are dedicated to growing our ties to retailers who are willing to work with us – and that includes some terrific banners now, and increasingly in the USA. There is no reason to believe that the satisfaction that consumers have in Canada will not be duplicated in America, lifted by a population that is 10 times larger. What makes 2013 different from all previous years is that we are more likely to have presence in the kind of retailer that has been a platform for the product in Canada – big box store format, not only independents. Home Depot online customers continue to make purchases that keep us in the top 1/3rd of our category. Ohio has shown that Lowe’s customers in the USA like 1000+ just as much as Canadians. Progress of this kind with America’s foremost home improvement banners had to be earned – but we have been doing so. They see that we are committed, not just a fleeting new idea, here one day, gone the next. They see that we are willing to work through all the nuts and bolts of internal systems to prove ourselves. They see that product returns are negligible. They see that we are passionate and have a clear goal in mind that has big picture possibilities in due course. There are literally tens of thousands of hardware stores in America that we can grow into, large and small. I am proud of the quality of our relationships, large and small.
Nov 30
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This facility is a leading training centre for firefighters, Lambton College. The uncompensated endorsement below has been made available to us, starting today.
A light-hearted visit to the College can be seen in this video link:
http://www.youtube.com/watch?v=c__l1L0QUSI
ReGUARD4 momentum from earlier initiatives is building, and will be felt in 2013.
To whom it may concern –
I teach as Fire Technologist at Lambton College, home of the Lambton Fire School. I am familiar with ReGUARD4 Bunker Gear Cleaner and am pleased to recommend its use both as a bunker gear cleaner and detergent booster. It is my experience that the product is highly compatible with standard bunker gear and compatible with HE (High Efficiency) machines. Winning Brands has my permission to share this experience. I am willing because I appreciate the availability of a product that is so genuinely useful in the professional maintenance of safe fire-fighting gear – something that benefits everyone.
Thank you Winning Brands – keep up the good work!
(Endorsement Name to be provided to Fire Departments and Distributors)
Nov 29
Welcome to our first documented Shell station to carry 1000+ Stain Remover. The exterior photo is Google Streetview. This location just received the product a few days ago. The interior photos were taken today. The 125 mL “Handy Size” is presented in a convenience pack.
Revitalizing our earlier convenience store initiatives by applying all that was learned in those trials is in the 2013 Business Plan.
It was a pleasure to see a Shell outlet in the mix today. Each opening into a new banner family fosters discovery of 1000+ not only by consumers but also within corporate hierarchies too in due course.
Nov 27
There has been a terrific response to our invitation that shareholders supply questions to be answered through an audio posting on the CEO Weblog. We will try to have these questions and answers posted in this public forum by December 15th.
Cheers.
Nov 27
Encouraging to see a replenishment order from a Toronto hospital for our detergent. An initial quantity was delivered earlier in the year, and today a replenishment order, placed with enthusiasm, was received. We had no other hospital projects underway. This was our first.
Nov 25
Korakia Pensione, Palm Springs
A number of shareholders have asked whether we are still pursuing our hotel sector project.
The answer is yes. We have a continuing relationship with the majority of the properties that started using our products. Those who have not continued have responded to strong inducements by their previous suppliers to “come back”. That tactic has been a hindrance but achieved mixed results for our competitors because our clients do like our products a great deal, on their own merits. The emerging pattern is a triage – a few have gone back entirely, a few have gone back partially, and the majority have stayed.
Our project manager on the scene in Palm Springs, functioning in the capacity as a distributor, can handle approximately 25 properties effectively on a full service basis, without a next level of investment to support non-local activity with more infrastructure. We would like to expand supply to 100 properties between Palm Springs, San Diego and Orange County.
There are indications from a national franchise test site in San Diego that our positive local experience in Palm Springs can be expanded, however the required service level is not something that the distributor can yet undertake. This is the principal reason for not yet being at 100 properties.
The bottom line is that we have established a foothold in a great sector, and would rather work with our current distributor as he develops the means to service his accounts well non-locally, than rush the issue. The quality of the relationships are good, and referrals are coming. An additional means to reach the 100 location goal will include the supply of a related cateogory - retirement facilities. Good feedback is emerging from test retirement facilities that are local to our distributor. Wherever messes are made, we can be part of the solution. The hospitality sector remains an encouraging area for future growth.
Nov 22
Increasing emphasis is being placed on reaching out to the nearly 8 million people of Québec, mostly around the greater Montreal and Québec City area. For the interest of Canadian stakeholders, here are some of the recent materials. We thank our friends in the DeSerres Art Supply and Home Hardware organizations for their special interest in growing together…
Art Supply
Hardware
Nov 19
Opening order for 1000+ Stain Remover received today from a distributor in New Jersey that reached out to Winning Brands recently. Correspondence from the new account included the self-description in quotation marks (below). We will gather together more materials to share with stakeholders in due course. A business partner with trucks on the road helps enormously because it increases our reach to a wide range of points of sale that cannot be served efficiently by us on a store-direct basis.
“…We are interested to open account and carry your (1000+ Stain Remover) product. We have 22,000 sqft warehouse with 3,000 sq ft retail store for walk-in customers. We are also a wholesaler to other small, niche boutique hardware, pharmacies and plumbing stores in our area, which we distribute our products with our trucks. Another words, we are both retail but also a wholesaler for certain products.”
Nov 16
The Home Depot confirms that 1000+ Stain Remover online orders at www.HomeDepot.com are back on stream to California and Oregon addresses. State recycling fee issue has been resolved in the order entry procedure. Consumers in all U.S. mainland states have online access again.
Landing Page:
We thank The Home Depot for their rapid, professional resolution of the matter.
Nov 16
DeltaSonic is a professional car care organization with locations from Rochester to Chicago. They are experienced in what they do and certainly know what’s on the market in the world of “cleaners”. They also know that they like 1000+ Stain Remover. DeltaSonic began testing 1000+ last year. We have watched 1000+ gradually and continuously find new fans within the DeltaSonic organization during this time. It is a classic case of ”organic” growth of reputation and product demand.
Now that 1000+ is used in all 23 DeltaSonic auto detailing sites, their replenishment Purchase Order today for 1000+ Stain Remover crossed over into the low 4 figure dollar range for the first time.
I remember well when the first sample bottle went to DeltaSonic. Our team helped DeltaSonic systematically discover the versatility and usefulness of 1000+ Stain Remover over conventional cleaning solutions. Now 1000+ enjoys its own momentum there as DeltaSonic staff and customers become acquainted with 1000+ Stain Remover. We are truly grateful for the opportunity that we have been given to be of service here and to establish ourselves with this good foundation in the auto detailing environment.
For the benefit of people who are not familiar with 1000+, I can summarize easily: 1000+ Stain Remover is the World’s Most Versatile Cleaning Solution. It’s as strong as a solvent, yet gentle as soap. This gives 1000+ a remarkably wide range of uses, while being safe on skin, delicate surfaces, around children, animals and plant-life. 1000+ is a terrific help-mate when working on your car/truck/RV. Our product website is www.1000Plus.ca
It’s a pleasure seeing “planted seeds” grow and start bearing fruit! It’s also fun to think of the increasing number of people who are coming into contact with 1000+ from all walks of life every day. Many are finding some business relevance to them as well.
For example, this week alone, we received two unsolicited enquiries from distributors that service the mid-Atlantic U.S. coast. One specializes in property maintenance customers and other general retail. Both approached us on their own initiative because they have heard good things about us. When enquiring parties say things like “…We have three distribution warehouses and more than 30 salespeople on the road. I am one of many buyers and I have suggested this item to our sales manager…” it demonstrates that things can really start rolling with the right factors in place.
Cheers!
Nov 15
1000+ Stain Remover has been in test marketing with The Home Depot in the USA by means of an online listing of the product at www.HomeDepot.com, where it is sold as a 3-pack.
A live link to the product page is here:
http://www.homedepot.com/h_d1/N-5yc1v/R-202661295/h_d2/ProductDisplay?catalogId=10053&langId=-1&keyword=1000%2B+Stain+Remover&storeId=10051
The product landing page currently looks like the picture below. A shareholder has asked why certain states are on an exclusion list for shipping by The Home Depot, such as California and Oregon. The Home Depot is trying to remedy this. The matter is unrelated to the product – instead it arises from new recycling legislation in some states, or parts of some states such as California and Oregon. The legislation requires the online vendor to collect a recycling fee. The Home Depot is currently looking into how to administer this requirement, as it affects a variety of products. 1000+ Stain Remover sold by The Home Depot in California and elsewhere has been perfectly compliant with VOC regulations. The new recycling matter at the state or county level is unrelated. There is also a shipping cost constraint that limits shipping of some online orders outside the United States mainland presently.
The Home Depot is working on the matter urgently and hopes to have the situation rectified within a week.
We thank our shareholder for the opportunity to answer this question.
The Home Depot USA sells 1000+ Stain Remover online. This is the landing page:
Nov 15
In connection with the release of the Quarterly report, the company hereby provides an updated share count (below). There has been no change since last reported and there is no share issuance in process.
Any recent increase in the volume of trading of the company’s shares is related to market forces. The company has not embarked on a promotion of its stock, whether compensated or uncompensated.
The company welcomes new shareholders and invites them to provide their questions or suggestions to the firm at any time.
The following links are resources to learn more about the company’s lead product,
1000+ Stain Remover, World’s Most Versatile Cleaning Solution:
Product Website: www.1000plus.ca
Facebook: www.Facebook.com/1000plusStainRemover
Nov 12
We have been asked by several shareholders over the past few days whether we could provide more explanation of the store department that 1000+ Stain Remover is sold in, i.e. which one and why.
For several technical reasons, the Hardware / Home Improvement stores are the “base” for 1000+ Stain Remover. It’s not the only sector, but rather the core sector. Within this sector, there are several departments available under one roof, in which 1000+ is relevant to consumers.
It is the policy of Winning Brands to encourage our retail partners to place the product in as many niches as possible within the store for maximum benefit to the store, and maximum convenience to the consumer. We have evidence that stores which follow this advice do better than others. Since statistics to this effect have emerged, we have shared this with retailers and increased the emphasis on this point in our direct-to-store marketing. As a result, increasing diversity of placement within the stores has been emerging.
Imaginative and multifaceted positioning within stores is most feasible in independently owned stores (which account for the majority of Hardware / Home Improvement outlets in America). Plan-o-gram constraints in national chains are a limiting factor, as the largest retailers have buyers who specialize in specific departments. Departmental buyers’ performance is measured on the performance of their own department, creating a vested interest in departmental focus rather than sharing SKU’s across departments. The bottom line is that we are carried in several departments, depending upon the store, and their willingness to cooperate on this point.
Nov 08
Question
…I am concerned that by not sharing any of the recent successes with the general public, the visibility to Winning Brands and it’s great products is deteriorating. I love the investor web blog that you have, but it has been many months since any press releases have been sent out. Could you share your thoughts on what type of news going forward you would consider press release worthy vs. a web blog
Answer
The DTC chill has been the most significant constraint to liquidity since mid-2011 for the practical reason that our shares can be purchased and sold only through a limited number of online investment dealerships. Many people have told me that they would like to buy more shares, and will, if the chill is removed.
There is a formal review underway. If the result is the removal of the chill (and this is not guaranteed), then trading constraints will be removed.
Historically, Winning Brands has been actively traded. With the removal of the chill, it could be far more active again. Until such time, it is unrealistic to think that any announcement, no matter how positive, would be consequential in terms of trading volume.
We will continue to announce material developments through public releases, regardless, however it is necessary to remember that there is, at the moment, a “disconnect” between building awareness of the company’s activities and the share transaction liquidity that is normally associated with high visibility.
Nov 05
There is no change since last reported. There is no share issuance in process. October 31, 2012 report below.
Nov 02
The number of Do it Best hardware stores in the USA who have placed an initial order for 1000+ Stain Remover in the past 12 months has grown to 794. The trend of replenishing stores outpacing new store sign-ups continues, indicating satisfaction with 1000+ Stain Remover amongst those who have ordered it in the past..
Nov 02
I received an enquiry from a shareholder this morning asking me to confirm whether 1000+ Stain Remover at Walmart is still a regularly priced item, because of comments he read in a discussion forum that the product shows up as discounted. The photograph below was taken at a different Walmart today. It shows 1000+ Stain Remover at its regular price of $9.77. This is an excellent price for the consumer, reflecting what could be called every day good value. It is possible that individual stores may for some reason deviate from this price, however it is not possible to state what the reasons may be in each individual case. In the photo below, a respected consumer brand on the shelf beside 1000+ is discounted from its regular price of $12.48 to $9.48. This may be a temporary or local adjustment, and again may have no bearing whatsoever on the stature of that brand within the store generally.
In a second photo at yet another Walmart, below, taken on October 26th, the price of 1000+ Stain Remover is also $9.77. As an illustration of the good value for the consumer of this price for 1000+, a well known brand that is sometimes compared to 1000+ is offered at $6.93 for a bottle that contains approximately 1/2 the quantity of product, and is not concentrated. This means that the other product is, in effect, at least double the price of 1000+ Stain Remover.
In terms of the performance, concentration and versatility, 1000+ Stain Remover is excellent value at its MSRP of $9.99 for 30.7 fl. oz.
Oct 26
Written notification arrived from the GSA that our introductory marketing to GSA’s procurement personnel, through their journal MarketTips, will go into circulation 1st week of December. The advertisement appears below. It was slated for for distribution earlier in the “Fall Edition” but had been delayed. The circulation date is settled now.
Of interest to our shareholders is the fact that this official internal publication is a widely referenced “professional journal” within the GSA. Approval is required for a vendor advertisement to appear and is limited by a number of criteria.
What is helpful to Winning Brands about this development is that it lets us break through a “Catch-22″ situation. On the one hand, 1000+ Stain Remover performs very well for what people who order cleaning products need, but on the other hand, some 1000+ product characteristics are unique (such as its remarkable kindness to skin and versatility across specialized applications that are not normally found in a single product) and therefore such characteristics are not part of standard ordering templates for typical tenders in this category (in terms of technical criteria in standard tenders). GSA personnel can modify specifications, but need to be aware of the new product’s capabilities in order to process new criteria into specifications. That’s the Catch-22.
With this official publication of the GSA delivering a formal introduction of Winning Brands to GSA readers across a wide range of departments, we gain the means to foster wide discussion about 1000+ Stain Remover within the GSA. This takes us beyond the confines of standard tenders that are designed to procure regular (known) material according only to existing specifications (to which we can be included in due course).
It’s a good step forward to “engage” within the GSA system. We are grateful to the GSA for opening this door – which will benefit GSA client agenices by exposing them to something new and worthwhile.
Oct 23
We received a very nice update today from our distributor called ROMA Company for the markets of Serbia and Montenegro. The update was in essence a re-dedication to the growth of 1000+ in their market in the coming year. Over the past year 1000+ has not had specific personnel assigned to it as internal product managers -1000+ had been a part of the general product line (as is usually the case of multi-line distributorships). We have had three orders from Serbia, but ROMA and we knew that more can be done. Now, with more understanding of 1000+ and with satisfied customers, 3 ROMA staff members have been selected to communicate with our office directly and give greater emphasis to 1000+ in this part of Europe going forward. The photo below is a ROMA staff picture from a recent event celebrating ROMA’s 20th anniversary. This re-dedication is a much appreciated gesture and could lead to accelerated activity. http://www.roma.rs/
Oct 18
Our product had been approved by Orgill, a leading distributor to the hardware and home improvement sector, for drop shipping arrangements 4 years ago.. The order-taking process by Orgill sales personnel and their store customers was limited by Orgill to manual forms, at the time. In other words, hardware stores and the Orgill sales people who call on them, needed to fill out paper orders, as well as to obtain individual store credit approval from Orgill head office for each order, manually. This turned out to be an impediment to growth of 1000+ Stain Remover within the Orgill environment because the placement of orders was cumbersome for all parties. As we were a new, unproven product at the time, there was a limit to what the distributor was willing to do in bringing us fully into their system.
Since that time, 1000+ Stain Remover has shown perseverance, commitment to its market and generated positive ties to hardware stores across America, especially now through its listing by Do it Best.
Confirmation was given yesterday at the end of an in-person meeting between Winning Brands and appropriate Orgill senior management that 1000+ will be upgraded to online ordered drop-ship program for Orgill accounts. This means that all Orgill active accounts, numbering approximately 6,000, will for the first time be able to order 1000+ as easily as any other product that Orgill sells, and to charge the order to their Orgill account.
This provides 1000+ Stain Remover with higher visibility amongst Orgill’s 6,000 active accounts, access to direct-to-store online marketing programs, automatic Orgill-to-store credit approval and the basis for 1000+ Stain Remover to be at future Orgill Dealer Markets (Video Link: http://www.orgill.com/index.aspx?QType=100169 ).
This development will have a beneficial impact for 1000+ Stain Remover and Winning Brands because, for the first time it will become easy for Orgill’s 6,000 regular accounts to buy this product. There is only so much “hassle” that a retailer is willing to go through to order any product. Such down-to-earth practical issues are as important as any branding concepts in getting shelf space.
Orgill sales personnel will be involved in renewed awareness initiatives involving the Orgill organization, constituting a re-launch of 1000+ with new vigor at Orgill. Collaboration between Winning Brands and Orgill for practical implementation of this new higher profile will begin with the next two weeks and be ongoing thereafter.
It is more likely now that the high potential for this important distributorship can be realized. It will also increase the opportunities for international shipment consolidations to supplement what is already being done with Do it Best. http://www.orgill.com/index.aspx?QType=100185
More details will be provided when we are live on the system.
Oct 17
A point of interest about our bottles for shareholders who are most familiar with 1000+ Stain Remover. Historically, HDPE bottles containing 1000+ would eventually acquire a panelled surface as a result of the combination of effects between the contents and the plastic. Shareholders who are most familiar with the product have wondered about that. It was a bit of a quirk that was not a “serious” issue, but has been an aspect of quality improvement that we were seeking.
A long term R&D evaluation has been completed of replacement polymers that would satisfy the variety of issues involved beyond resolution of the panelling, including physical resilience to dropping, temperature changes, cost, colour stability, label adhesion properties, recyclability, reliability of closure seal in mechanical filling lines, etc.
As a result, we have recently started introduction of our new PETE series, which is now arriving on the shelves for the first time. Bottles in the new material are very similar in appearance, but have now resolved the panelling once and for all. The new bottle has improved squeeze characteristics also, as we have been able to make them softer.
The picture above was taken today and shows the first of the new series bottles at Home Depot. It also shows the new directional spout which is replacing the push/pull closure following evaluation of customer experiences and testing. The new recycling symbol is shown below.
Oct 11
We have completed EDI system vetting with the U.S. Government Defense Logistics Agency. We thank the DLA for permission now granted to begin uploading material to their Department of Defense EMALL operation, which runs separately (additionally) to the General Service Administration’s ” GSA Advantage” online platform. We will be working on the uploading off-line before the uploaded material goes live. This new relationship expands our reach to U.S. government client agencies. We are proud that Winning Brands has earned this permission. More information will be provided when our listing goes live.
Background Video: http://www.youtube.com/watch?v=w8ojtGe96Os
Oct 09
The aggregate number of Do it Best stores that have taken delivery of 1000+ Stain Remover since October 2011 has risen to 764. This equates to a new hardware store, every day, including weekends, over the past month, within the Do it Best network of retailers.
Between October 2011 and March 2012, the number of new Do it Best stores signing up each month (placing their first order only) exceeded the number of Do it Best stores returning for a replenishment order (although the gap was narrowing).
Then, by April 2012 the scales tipped. Since April, the number of returning Do it Best stores (placing a replenishment order of 1000+) began to exceed the number of Do it Best stores who were placing their first order. Replenishing Do it Best stores have exceeded new stores every month since. This is most encouraging for us on the team. No store would re-order a product that they did not like, or a product that was not moving, or a product generating negative feedback, or a supplier that wasn’t performing for them.
Replenishment is one of the important long term indicators of relevance and viability.
Thank you, Do it Best!
Oct 08
QUESTION
Eric, Would it be possible to get feedback from the governmental agency that ordered the 1000+ Stain Remover for the Coast Guard after the initial 1st 3 months of use and get an update for the initial press release? Kind regards.
ANSWER
I can attest to the fact an initial order of both 1000+ Stain Remover and CLEAN1 was delivered to a U.S. Coast Guard facility. Both are being used and the customer has indicated that it is happy. However, we are not allowed to quote operational people in these agencies, except in very strictly controlled circumstances. This is to prevent conflict of interest, partiality and unauthorized commercialization of government personnel. We can report that there was no problem with the delivery nor any problem with customer satisfaction.
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Oct 06
We are being approached more than ever by stores to participate in local marketing as word spreads that Winning Brands is good to work with and responsive to initiative. There are tens of thousands of hardware stores in North America where 1000+ Stain Remover will fit perfectly into the product mix and foster long term relationships (with stores and consumers, both). We received the note below in the mail from one such store yesterday.
Oct 03
We received a note today from a professional painting outfit about 1000+ Stain Remover. It’s terrific when industry operatives find the time to send us their kudos and include photos for good measure! In this case, the professional contractors were called: ”2 Guys Painting”. We have attached a website link to (impressive) reviews of their work by a variety of customers. This is an example of how the growing use of cell phone cameras for spontaneous record keeping and sharing is beneficial for Winning Brands.
We actually just had a problem to use your product on. We had finished painting a carport’s pillars when a sudden thunderstorm came through and washed a lot of our paint down onto the concrete (as you can see in the pictures). We went back this morning and used your product to clean it right up. It worked amazingly well. We did not have to work too hard at scrubbing it into the spills. Also, since it is eco-friendly, we did not have to worry about the plants nearby. Thanks, Matt 2 Guys Painting
Review Page: http://homestars.com/companies/192869-2-guys-painting
(Before/After Pictures Below)
Oct 03
QUESTION
Hi Eric, Just wondering if you can share how bills and wages are being paid at this time. You blogged that there no issuance of shares at this time and it is hard for any investor to understand how the company is moving forward at this time, as dilution was the main source of revenue here to pay the bills and pay down debt. I for one do not understand how the company is staying afloat as friendly financing has still not been announced. Can you enlighten me on how this is at all possible and why this was not the course of action months ago, before the dilution got crazy?
ANSWER
Although a formal “full package” friendly refinancing is not yet in place, there is ongoing cooperation amongst a variety of parties who see the potential, efforts and progress being made by Winning Brands and are helping, each according to their ability. Whether amongst the supplier team, our lenders, our A/R team, etc – collaboration for mutual gain from the growth of the business has been helpful and effective in bridging the cashflow gap. This confidence and cooperation takes time to develop but has been growing, particularly in view of the likelihood of further advancements for the company in 2013.
As to dilution, a substantial proportion of dilution in the past 18 months has been the settlement of earlier Convertible Promissory Notes at an inopportune time, i.e. when the share price has been low; not only 504 financing. If the DTC chill is removed as a result of the current appeal application, which appeal is now underway in formal terms, the trading dynamic for WNBD shares would likely benefit substantially. The removal of the chill is not a certainty, it is now a possibility for the first time, due to the commencement of a formal review.
As always, I emphasize that Winning Brands is in the highest category of risk where investments are concerned. However, the company is also exceptionally good at describing its activities for stakeholders to see and understand for themselves, warts and all. Thus, participants can make informed choices in accordance with their risk tolerance and their interest in playing a positive role in the emergence of a terrific consumer product into a respected national product. It’s important to remember that our lead product is an environmentally responsible product and continues to improve in this regard. The regulations keep becoming more stringent, including changes again in California for VOC limits, however, we are ahead of the curve and active in R&D to keep raising the bar for ourselves technically. 1000+ Stain Remover is an Ethical Investment from this perspective and will be of increasing interest to parties who follow Ethical Investment opportunities. As we prove that we are on solid ground in the scope of our distribution, including anticipated advancements coming to fruition, it will be easier for such eco/ethical investment interest to be realized.
When people of goodwill, intelligence and proper motivation commit themselves to getting through challenges, positive resourceful arrangements can emerge. Whatever else may be said of Winning Brands by way of criticism of its slow progress, the integrity of the effort is undeniable. Those who collaborate with us see this quality in us and are informed by it in deciding to what extent they wish to play a constructive part in helping the firm reach its goals and to be part of that eventual success. This has been of great assistance, for which we are grateful.
Oct 01
Correspondence today from shareholders included an enquiry about the nature of “confidential information” and how the company treats shareholder visits. In answer to this question, attached is a copy of the visitation agreement that is required for a meeting to take place. If a visitor states that they have signed a Confidentiality Agreement, it is most likely this form.
Oct 01
We appreciate the decision by TruServe Canada to immediately list the 1000+ Stain Remover 125 mL handy size to complete our earlier listing of the 1000+ 909mL package with the organization. The move reflects renewed awareness and enthusiasm going forward for 1000+ Stain Remover within TruServ.
The TruServ organization in Canada is now owned by Rona, a major Canadian home improvement retailer. The listing of the 125 mL size, and new initiatives to come, follow attendance by 1000+ Stain Remover at the TruServe Fall Market, concluding today. A link describing the connection between TruServe and Rona is here: http://www.rona.ca/corporate/Rona-to-acquire-truserv-canada
Sep 28
Our work with Fire Departments is picking-up. We welcome a nearby fire services district, Central York Fire Services, to our customer list, today. This results from new distribution arrangements referred to in earlier posts about our ReGUARD4 product line for bunker gear clean-up. Such gear can become very dirty (and hazardous) following exposure to a broad range of contaminants on the scene and through combustion. Substances accumulate on the gear and is best removed for a number of reasons. Cleaning versatility, effectiveness and avoidance of side effects to the surfaces being cleaned are features of the ReGUARD4 experience. The Before/After picture below illustrates the difference between gear as it may look following an accumulation of exposures and after cleansing.
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Sep 27
QUESTION
Do you see substantial future growth in the company?
ANSWER
The short answer is yes. This answer would not be credible if only assessing past performance. The rear view mirror is important, but so is the view ahead. Key projects that we have been working on for several years are responding now and are likely to accelerate going forward. Certain retailer test arrangements have been deemed satisfactory and slated by our partner for substantial expansion in 2013 with a view toward a much fuller relationship that can only be beneficial to the company. Also, the number of independent hardware stores to which we will gain access in 2013 is likely to expand through activation of additional U.S. distributors. In my opinion, there are many ways in which the company can and will grow substantially.
The cessation of 504 funding by the company has created a shortage of working capital that has interfered with 2012 growth by holding back impementation of cooperative marketing programs with our new retailers and slowing conversion of customer orders into deliveries. It is anticipated that this working capital shortage is temporary and will be overcome. It would also appear that Q3 sales are recovering nicely from Q2 despite these challenges. Perseverance is a key quality in the attainment of goals. Winning Brands has demonstrated that it has this quality.
1000+ Stain Remover deserves to become a household name and a favourite in its category;
we feel that this will be attained.
Sep 26
QUESTION
Hi Eric, The announcement about the DIB replenishment order was for 1 distribution warehouse, how many distribution warehouses does DIB run? Secondly, on a scale of 1-10, 1 being no chance whatsoever and 10 being guaranteed, what are the chances we see friendly financing by years end? Thanks
ANSWER
Sep 25
It was nice to receive this today. It is not a guarantee of anything, but it is an illustration that we continue to improve our understanding of the “structure” of government procurement opportunities and how to gain access to them. For example, we now have a better understanding of how relatively minor changes in the configuration/composition of our products can bring them into compliance with existing specifications, thus broadening our scope of bidding.
Dear Eric Lehner,
Congratulations! The registration for Niagara Mist Marketing Ltd / 206414872 / L8332 is now active in the U.S. federal government’s System for Award Management (SAM). If you did not provide a CAGE code during the registration process, one has been assigned and is provided above. You are now eligible for contracts, assistance awards, and to do business with the federal government as determined by your Entity’s profile.
Thank you,
The System for Award Management (SAM) Administrator http://www.sam.gov/
Sep 24
Gudrun Snethlage, Account Manager for 1000+ at Home Hardware performing demonstration at the 1000+ Stain Remover booth for the Home Hardware Fall Market, 2012, underway now. Home Hardware is a member of Alliance International, a joint venture between independent Canadian hardware stores of the Home Hardware banner and Do it Best counterparts in the United States. The Fall Market is a gathering of dealers to review spring merchandise.
