Apr 21


Winning Brands – Securter: What is this project about?

Winning Brands announced this week that it has in place a formal Exploratory Discussion Agreement with Securter, Inc. under Winning Brands’ Innovators Community initiative. www.InnovatorsCommunity.com

What is Securter?  Why should anyone care?  How can Winning Brands benefit?

Securter is a patent-pending new payment portal for online credit card and debit card transactions that dramatically reduces losses and inconvenience of identity theft by eliminating the need for consumers to enter their credit card information into the databases of online retailers (or third-party payment processors) through a computer keyboard.

Securter instead verifies the validity of the payment card through an ingenious physical technology in the cardholder’s possession.  This solution prevents the growing and widespread dissemination of “your” personal information across third-party platforms.  As online payments increase, so does the exposure of consumers to their stored payment information being hacked.  This is an expensive headache for payment card issuers.

In North America, online “card not present (CNP)” losses are estimated to now exceed $6 billion annually.  The Securter development team, which includes bright, trained, theoretical and practical experts, has conceived of a technology solution that expands the security envelope which card issuers (such as banks) can grant their cardholders, while saving merchants the contingent liability of holding credit card information for millions of customers.  News reports are growing in frequency describing hacks into the confidential payment history of consumers, even with the finest retailers.  This risk will only grow as the number of online merchants grows. With Securter, online payment card information no longer resides with retailers NOR ANY THIRD PARTY other than the issuers themselves, i.e. the banks.

We have seen other payment platform innovations introduced (using completely different technologies), becoming widely accepted and hugely successful options, such as PayPal, to name only one.  These payment portal options were all new at the time they were introduced.  They were all “innovations” at an early stage in their lives.  At Securter and Winning Brands, our managements feel that an exciting addition to these options is now within reach, with similar scope of opportunity and scale.

I met with Securter management again today to review the status of prototype performance and the status of current interest by third parties.  I am delighted that we now have, this week, expression of interest in principle from a major bank that issues credit cards.  This is only one of a variety of potential stakeholders agreeing that something attractive is emerging in this project.

So what do Winning Brands and Securter have to offer each other?

If Securter now accepts conventional venture capital at this early stage (which it has already been offered), then it will permanently forfeit a significant percentage of its ownership, forevermore.  If Securter takes a conventional loan, prior to having revenue, then it may default on its payments. Qualifying for such loans is extremely difficult for any normal people.  If Securter is funded by the bank or other issuer organization that will be using the new payment system, then control is forfeited.  Government funding has all kinds of strings attached.

Accordingly, the new option for Securter through Winning Brands Innovators Community is that Securter receives some of our public capital and other assistance to be recovered by Winning Brands on a multiple and self-liquidating basis, from Securter revenues, following implementation.   Securter ownership is left intact, while Winning Brands shareholders have participated in the revenue of the launch of the technology on a very profitable basis.  Winning Brands shareholders will have a portfolio of such entitlements from a variety of projects.  We already have a waiting list.

Securter is presently at LEVEL 6 of the standardized “Technology Readiness Levels” hierarchy.   This means, specifically, that the “System/Sub-System model or prototype demonstration exists and can be performed in a simulated environment.  A model or prototype that represents a near desired configuration exists.  Activities include testing in a simulated operation environment or laboratory”.

The next level that we are heading to, LEVEL 7, is when the “Prototype is ready for demonstration in an appropriate operational environment.  The prototype is by that stage at the planned operational level and is ready for demonstration in an operational setting, including field testing under real-world conditions”.

LEVEL 8 will be the stage at which it is proven to work in its final form, and LEVEL 9 will be ready for launch.

There is a world of innovation opportunity “out there”.  Winning Brands respects and appreciates the opportunity to collaborate with innovators for the mutual benefit.  Much good can come from this new platform of innovation launches.


Picture - Innovators Community Online Shopping

Apr 21


Shareholder Question: How Does Innovators Community Work?

Shareholder Question:

“…So WNBD gets the financing to help other startups? Is this Government financing or private? I read it can be up to 20 million. Is it an equity based financing?Do u expect to get that much or 1.5 million. What is  the amount you receive based on? I’m trying to get a better understanding…Thanks”



In the past, any funding raised by Winning Brands could only be applied to its existing (foundational) product line, i.e. cleaning solutions.

Now, because of our launch of the  Innovators Community recruitment portal, www.InnovatorsCommunity.com, Winning Brands can select intriguing projects that are being presented to us for consideration by their innovators. Their hope is that Winning Brands will provide some of its resources and experience in return for sharing in the future launch revenue of those projects.

What Winning Brands will receive in return is a multiple of what we provide.  Winning Brands will hold a portfolio of these project revenue entitlements.  Winning Brands will not seek ownership of those innovations (unlike conventional venture capital), but rather be paid out by receiving a percentage of “top line” sales of those ventures.  Because our entitlement will be self-liquidating ( ie. eventually paid out/retired) this is far more appealing to inventors.  That is why we have a waiting list.

This is also much better for the innovators than a “loan”, because the repayment is tied to sales, thus avoiding potentially fatal default situations.

There are many subject matter experts whose expertise in various technologies and launch processes are able to help us vet opportunities and even help plan and execute some of the launches.

The amount of our multiple gain depends upon the circumstances of the projects, their readiness to market, the risk, the speed with which the return is likely to be realized, and more.

The bottom line is that the Innovators Community platform will give Winning Brands shareholders access to revenue from a far greater range of cool projects than any single company could ever generate.  There will always be a larger number of applicants than we could ever proceed with.  Consider Shark Tank for example.  The number of projects that they can feature in a broadcast season is limited by available air time for the core program.  That is a small number compared to the tens of thousands of applications that they receive per year.

Innovators Community is an original way to give public shareholders a stake in the growth of smart new product launches, spreading the risk across diverse opportunities, leveraging expertise from various fields as required. This model is truly appreciated by innovators.  This is not merely “crowd funding” or any other existing version of innovation funding.  It is a new hybrid approach that will be fine-tuned to address the appropriate regulatory and operational issues.  It is a breakthrough in combining the power of the public capital market and the power of innovation.   Innovators suffer a HUGE unmet need for launch assistance.

Regulation A+ is only one mechanism by which Winning Brands can obtain the capital appropriate to its needs for the innovation portfolio, as it evolves.  Regulation A+ permits up to $20 Million per year on a Tier I basis.  The amount that we will accept will depend upon our portfolio at that stage.

As to the concept of Innovators Community in general, any skeptic can easily come up with supposed “problems” with this idea. We can do this for anything in the world.  Even great ideas that are now in operation in the world are filled with potential problems.  More important is the fact that Winning Brands has spent nearly 2 years vetting the Innovators Community structure through bright professionals in law, accounting, securities, product marketing, etc.  It gets consistently good grades for originality, plausibility and potential to make a positive difference in the world if it is implemented well in coming years.

Our recent Exploratory Discussion Agreement with Securter, Inc. reveals only one of our candidates.  It was at a stage where the project candidate was ready/willing to announce our exploration publicly.  Others will too, in due course.


Links to innovation oriented people and organizations:  http://innovatorscommunity.com/?page_id=3556


Picture - Innovators Community Links



Apr 20


Innovators Community – A World of Opportunity for Winning Brands

A News Release has been issued today announcing that discussions have become formal with Innovators Community candidate, Securter, Inc.

The positive impact of Innovators Community’s bold mission on Winning Brands’ future will become increasingly apparent as the sheer diversity of Innovators Community project openings is revealed.

The fact that Winning Brands began with a single category of consumer products does not limit the operation of the Innovators Community joint venture platform.  This is because there are many subject matter experts representing various fields across North America who are eager and appreciative for the chance to apply their talents to our prospective projects, within their area of expertise.  We know because they have told us so!

Winning Brands will become associated with a wide array of innovations in years to come.  They will be managed as revenue sharing joint ventures for the benefit of innovators and Winning Brands both.  In the meantime, our foundational products still exist and can grow too.  The best of both worlds….

News Release Link:


Picture - Securter Credit Card Graphic

Apr 16


A Good Week for WNBD

Picture - OTC Markets Week to April 14 2017

Apr 13


OTC Filings Update

The pace of Winning Brands filings at OTC Markets is accelerating.  Q2 2016 is now posted.  Improved sales, reduced loss compared with prior year Jan 1 – Jun 30th, 2015.  Still on-target for WNBD to re-acquire the OTC PINK Current Information designation in Q2 2017.

Picture - WNBD Q2 Cumm 2016

Apr 10


First Time for Winning Brands in Costco Setting

A nice step for Winning Brands as its BRILLIANT™ Heavy Duty Laundry Detergent joins complimentary Miele offerings online at www.Costco.ca.  First connection to Costco for Winning Brands.


Apr 04


Q1 2016 Filed at OTC Markets


Progress continues with filings catch-up at OTC Markets.  Q1 2016 is now posted.  Continued reduction of losses is the bottom line.  Q2 2016 is targeted for next week.  2017 financing will benefit Winning Brands growth.


Picture - WBC Q1 2011 - 2016

Mar 31


2016 Filings to Begin

We are now moving into the 2016 phase of the catch-up of our filings.  Those Q’s will start next week.  We will be PINK Current status in Q2 and then be able to ramp-up our Innovators Community projects.  We are grateful for the terrific contacts and Innovators Community introductions that have been coming our way!

Picture - Innovators Community

Mar 27


Reminder to U.S. Navy Personnel


If you are U.S. Navy personnel, and like 1000+ Stain Remover, then NEXCOM and Winning Brands wants to hear from you.

The rate of consumption of 1000+ Stain Remover from inventory on-hand at NEXCOM facilities in Japan, Spain, Italy and Qatar is taken into account when HQ in Virginia Beach decides whether to bring 1000+ Stain Remover into more NEX depots.  Item: 9498791 in Dept 836.

We received a replenishment order today.  For Winning Brands, so far, the size of the orders has been secondary in importance of the fact that Navy orders are coming direct, through official channels.

We have the opportunity to boost the order volume by increasing awareness of the usefulness of 1000+ Stain Remover within the service.

Please do share with us more information about the job that it’s doing for you!   Thank you for your discovery and use of 1000+ Stain Remover already.


Picture - NEX Logo


Mar 27


Order today from New Zealand

It’s fun to see where in the world 1000+ Stain Remover travels.  We received an order today from New Zealand for 4,032 of our “little guys” as we refer to them in the office – the 125mL handy size with “go anywhere” convenience!

Picture - 1000+ New Small 5

Mar 23


1000+ Stain Remover: Revival of Potential Export Market


It was good to hear from a potential distributor in Vietnam yesterday.  We explored some possibilities with this importer already a couple of years ago, but they were not yet ready in the end.  Things seem to have changed now and there is renewed interest.

1000+ Stain Remover packaging looks terrific in any language, retaining its distinct trade-dress regardless of the words on the label.  We already have customers in a surprising number of countries, on a small scale.  Our goal is to have this grow.  1000+ Stain Remover is extraordinarily useful and versatile anywhere.

If you have friends, family or business contacts in any country, have them contact Winning Brands.  Who knows where the right connections can lead!


Photo Caption:
1000+ Stain Remover bottle for Vietnam.  Unmistakably 1000+, yet perfectly adapted to local language.


1000+ Stain Remover Vietnam

Mar 21


Why Innovators Community is Great for WNBD


The flow of new opportunities coming to Winning Brands through its innovator recruitment portal is growing: www.InnovatorsCommunity.com

As a result of this portal, Innovators are presenting Winning Brands with cool product and service concepts. This activity provides a powerful new basis for the future growth of Winning Brands.

Winning Brands’ destiny is positively influenced by these bright, motivated innovators. They are approaching us because they are looking for a way to partner for the launch of their winning ideas.  ”Innovators” include inventors, designers, prototype developers and others.  It’s an inclusive term that describes a wealth of creative genius that has practical ambitions.

Their need is not just financing – it’s also about contacts, channels of distribution, networking with experts and co-coordinating with others to get the job done. Even brilliant inventors cannot be equally knowledgeable in all the activities associated with product launches.  Collaboration is key, but many innovators are not oriented to that model.

That’s why Winning Brands is forming an “adaptive network ” of supportive experts who can be deployed on a project basis for approved joint ventures.

Winning Brands’ does not want to take away ownership from inventors, but instead to share in the revenue that launches will generate.  Innovators love it – what can be fairer than that!  It’s great for Winning Brands future too.  We will not be bogged down with the practicality or politics of owning pieces of companies. We will hold a portfolio of revenue stream entitlements.  That’s more cost-efficient, easier to administer and much more appealing to the innovators.

Tomorrow, I am being introduced to a spokesperson for a team that has developed a next generation solution to e-commerce credit card fraud reduction.  Their project has been vetted by ultra-credible third parties.  The point is not whether this specific project, or another one, is approved by Winning Brands for a joint venture.  Some will come and go for a variety of reasons. The point is that there is a FLOW of such opportunities to Winning Brands now as a result of the foresight by Winning Brands to create a formal  recruitment mechanism.  InnovatorsCommunity.com makes the arrival of such opportunities systematic.   Deal flow is key to building a portfolio of attractive opportunities.  We are now getting deal-flow.

With the combination of our existing foundation of consumer products, and the much taller structure of projects under consideration, Winning Brands’ visibility and importance will grow.  I think of our situation in terms of an analogy because not everyone can picture the positive transformational impact on WNBD of this concept.   It’s like WNBD is presently a nice but small house on a valuable beachfront property (“the public market”).    Innovators Community is WNBD’s method to “develop” our nice but modest presence into much higher value use of our property for the benefit of its owners (shareholders).   It is common sense that a high-rise, mixed use development with iconic residents and commercial tenants is more valuable on that beachfront than a nice but modest house.   Innovators Community brings such heft to the WNBD property.  It brings new human capital.  It brings visibility.  It builds on what we have, and gives our property much more importance.  The transformation of something merely nice into a community landmark, is the point of this analogy.  WNBD has designed a way to make much better use use of its public presence in this valuable place, the public market.  By doing so, we will benefit not only our shareholders, but even society.  There is a huge, unsatisfied need for human creative genius to be transformed into practical outcomes.  Winning Brands, through its Innovators Community vision, brings a bold new initiative into existence to address this need, and to benefit from doing so.

WNBD has much to look forward to.   I will discuss more about candidate projects as negotiations progress.


Photo Caption:

Winning Brands’ innovation joint ventures may go beyond consumer products to include innovation in the systems of commerce too, such as developments that reduce online credit card abuse and other areas of savings and security.  Innovators have tremendous projects to share.  Existing forms of engagement for them do not even come close to satisfying the opportunities available today to launch new products, services and technology.

Innovators LossPreventioninECommerce



Mar 15


2015 Annual Report Filed at OTC Markets

Progress toward return to Current Information Tier continues.  The Annual Report for 2015 has been posted to OTC Markets.  2016 Q’s are being worked on.

Mar 13


Twitter Open


To supplement the CEO Weblog for Winning Brands stakeholders, the following Twitter account has been opened today:  @WinningCEO

Picture - WBC Twitter


Mar 13


Q3 2015 Filed, Q4 2015 This Week

Mar 09


Filings Resume at OTC Markets

As announced in January 2017, Winning Brands will re-acquire its OTC Markets Current Information Tier, by bringing its filings up to date.  This is part of an initiative to renew momentum and re-gain ground lost during the period when capital markets financing was not available to Winning Brands 2013-2016.  With the $1.5 Million securities purchase agreement announced on January 11th, 2017 and the Regulation A, Tier I filing that will be made in Q2, momentum from earlier years can be revived.

The filing for the 6 months ending June 30, 2015 has been uploaded to OTC Markets today.  The balance of 2015 will be uploaded next week.  2016 will be uploaded shortly thereafter.  We are on-track to be operating within the OTC Current Information Tier again during Q2 2017.

The 2015 and 2016 results will show that despite the company’s challenge in obtaining capital for marketing, resulting in weaker sales during those past periods, Winning Brands retained operational integrity and managed to continue reducing its losses compared to earlier years.  Consistent loss-reduction on a year-over-year basis, over several years, has been a hallmark of Winning Brands performance during its public period.  This effective cost control positions Winning Brands as a strong candidate for achieving profitability from its lower cost base when pent-up sales and marketing opportunities are re-engaged.  The proceeds of the Regulation A financing will enable new sales growth to occur.

Through Regulation A, it will also be possible for Winning Brands to initiate select joint venture projects that inventors have been applying for through Winning Brands outreach portal to product developers: www.InnovatorsCommunity.com    Winning Brands is extremely pleased with the positive feedback from innovators about this outreach, putting the company for the first time in the position of being on the receiving end of proposed opportunities and deal-flow.

The full text of the associated news release can be accessed here:


Picture - Financial - Jan 1 - Jun 30 2011 - 2015



Feb 02


ReGUARD4 Bunker Gear Cleaner Initiative


The News Release link (below) describes how Winning Brands is undertaking positive initiatives with its ReGUARD4 brand.  The market:  Fire Departments in North America.

Link:  ReGUARD4 News Release February 2, 2017

Picture - ReGUARD Bunker Cleaner 4-Way Action

Jan 17


Renewed Opportunities in Quebec with French Language Portal

Digital French Language Presence:  www.1000PlusFrancais.com 

Picture - 1000+ French Website Versatility

Jan 14


Disclosure Note – Coatings Venture


The Winning Brands CEO weblog is regular source of public information about the company pursuant to SEC Fair Disclosure guidelines, particularly regarding events which may fall between news releases, or do not in themselves require a separate news release, or for a matter that will be dealt with in a future news release but is relevant now.

In that spirit of disclosure, I report that it would appear that a joint venture contemplated for the coatings sector, as described in an earlier news release, will not be proceeding in the short term.

The reference to a possible coatings joint venture was made to illustrate, with actual examples, how Winning Brands intends to add shareholder value in coming years, by increasing the diversity of Winning Brands revenue sources. This will be accomplished by providing qualified innovation projects, and their inventors, with the benefit of funding support and relevant networking and assistance, in return for revenue sharing with Winning Brands on a mutually beneficial basis.  We have a variety of enquiries from interested parties.

There is an enormous unmet need in society for innovators to receive a helping hand launching their innovations, or broadening their reach. In return, such projects can share their growth opportunities with public investors who would not otherwise have access to innovation revenue.  This can be beneficial to both parties and is a bold vision for Winning Brands.   It builds upon the foundation of our past work with new possibilities for its shareholders.   The new opportunities will not be limited to cleaning products.  Project candidates may come and go as they pass through a mutual vetting process.  The arrival of a new candidate is not yet a “success event”, nor is the discontinuation of vetting of a candidate a “failure event”.  The vetting process is simply on-going.  The goal is to implement projects with vetted candidates and to build a portfolio that can grow and evolve, by being at the leading edge of “what’s new”.

With this as context, I reiterate that the contemplated coatings discussion will not be proceeding further at this time.  Winning Brands appreciates discussing exciting forward-looking projects with innovators and realizes that not all such possibilities can proceed, despite best intentions.

Winning Brands will inform its shareholders of other project possibilities that the company has in the field of innovation launches to keep moving forward.   Winning Brands has received interest for this type of alliance from a variety of innovators who appreciate such an opportunity.

As always, I take full responsibility and sole responsibility for any event which does not come to fruition.  I thank, sincerely, all parties who approach me and our company with constructive opportunities.  Regardless of the reasons that any particular candidate within the portfolio of candidates does not proceed to implementation, the guiding principle of an “innovation alliance”, which Winning Brands’ enhanced business model represents, has immense upside for the company and its stakeholders.

Here is a link to one portal, amongst many, that illustrates the world of innovation as an economic driver in the 21st century:  www.NewAtlas.com.  Winning Brands will thus have a broader scope for our shareholders in the future by working with innovators than if we were unwilling to expand our perspective.


Picture - Innovation at New Atlas


Eric Lehner, CEO

Jan 11


Securing Funding for Growth in New York City

Winning Brands announced today by way of a news release on the North American disclosure network that it has entered into a securities purchase agreement with GPL Ventures, LLC of New York City.

That company will purchase $1.5 Million of Winning Brands common stock pursuant to a Regulation A Tier I filing, to be made.  The benefit to Winning Brands is that the agreement by GPL to purchase the stock removes uncertainty as to whether Winning Brands shares will be subscribed if the SEC permits their issuance.  This agreement in advance saves Winning Brands time and money, and strengthens the likelihood of Winning Brands’ regaining momentum in 2017.   Winning Brands has been in a quiet period that arose from Winning Brands’ discontinuation of the use of Regulation D, Rule 504 for funding, pending a suitable alternative mechanism to support Winning Brands growth.   During the quiet period momentum was diminished – which these new arrangements will reverse.  More details regarding the Regulation A filing will be posted in due course.

News Release Link: January 11, 2017

Picture - New York City

Jan 02


Information Distribution Service Agreement

Winning Brands has entered into an Information Distribution Service Agreement with regard to news releases that are anticipated in 2017, for the North American Disclosure Network.  The first of these will be dated January 3, 2017.

Picture - Marketwired

Dec 13


Expanded Reach for 1000+ Stain Remover at Former RONA Stores

Lowe’s to start conversions

Picture - RONA converting to Lowes


The Canadian Press reports December 12, 2016 that Lowe’s plans to convert 40 big box RONA stores across Canada to the name of the U.S. parent starting early next year.

The first stores to get the new name will be located outside Quebec.

Another 17 stores in Quebec will be converted in 2019 once it adopts a new French-language information technology system that will then be rolled out to existing Lowe’s stores.

1000+ Stain Remover is carried in the Lowe’s plan-o-gram for its branded stores in Canada.

Dec 04


1000+ Stain Remover at Lowe’s


We thank a shareholder who took these photos recently of 1000+ Stain Remover on the shelf at a Lowe’s outlet in Canada.

Picture - 1000+ Lowes Dec 2016 A

Picture - 1000+ Stain Remover Lowes Dec 2016 B

Nov 28


Testimonial by Professional Paint Contractor for 1000+ Stain Remover

Thank you, Anders, for your kind thoughts about 1000+ Stain Remover.  Anders is the proprietor of a successful commercial painting operation in the Niagara region.  The conversation with Anders about 1000+ can now be seen at the 1000+ Stain Remover channel on Vimeo: Link:  https://vimeo.com/193430562

Picture - Testimonial Air Painters

Nov 13


1000+ Stain Remover at Home Hardware


Distribution of 1000+ Stain Remover to Home Hardware stores is being re-organized on the basis that stores will draw their inventory needs from nationally approved vendor distributors rather than from the HH warehouse.  On this basis the 4L SKU returns to the product mix to join the 909mL and 125 mL sizes to support the Commercial Maintenance customers.  Also, distributor sales representatives in various regions will now be available to call on stores locally.    As before, 1000+ Stain Remover will be available in participating stores.  1000+ was never on the shelf in every location.  Home Hardware stores are presently receiving their briefing kits for the new arrangements.  Shipments under the new arrangement have already begun.  We look forward to being able to build on existing product friendships and expand our success with Home Hardware over time.


Picture - Home Hardware 4 Litre

Aug 08


Shareholder Picture

We thank the shareholder who e-mailed us this picture of 1000+ Stain Remover from a Lowe’s outlet in Toronto today.

August 8 2016

Jul 23


Thank you York Tile


Winning Brands is honoured to have received permission to share the testimonial endorsement of York Fabrica for 1000+ Stain Remover.  This leading supplier and installer of natural stone surfaces has used 1000+ extensively in a variety of real applications and trials and has decided to begin using 1000+ Stain Remover as a standard part of its clean-up protocols.  Much appreciated.


Picture - York Marble Description Picture - York Marble Logo

Jul 13


New Dealer for 1000+ Stain Remover; Industrial Sector


We are pleased to inform industrial contractors that 1000+ Stain Remover is now available from Hansa Flex in Canada for purchase by contractors and work crews.   Hansa Flex is an international service organization focusing on hydraulic systems with 400 offices internationally, based in Germany.

Use of 1000+ Stain Remover in the industrial service/shop environment as a multi-cleaner reveals 1000+ to be exceptionally versatile.  Sample Before/After pictures (Below) illustrate the usefulness of 1000+ in settings where top maintenance standards are desired.


Picture - Hansa Flex GermanyPicture - Hansa Flex CanadaHansa Process Equipment - Before and After in OneHansa Service Floor - BeforeHansa Service Floor - AfterHansa Service Hose BeforeHansa Service Hose After 1000+HANSA FLEX - Metal Display

Jun 30


Thank you Hammerstone Corporation


We appreciate the technical team at Hammerstone Corporation for having identified the appropriate uses of Winning Brands’ TrackMoist in their aggregate operations for soil conditioning/dust suppression.  Hammerstone is a multi-faceted natural resource management organization.  It has continued to use TrackMoist beyond the trial period, now making it part of standard operating procedure at Hammerstone for certain applications.

 www.Hammerstonecorp.com.   This picture and accompanying text illustrates Hammerstone expertise at work:



Picture - Hammerstone Website

Picture - Hammerstone Roads


Picture - TrackMoist Package 2014


Jun 29


Thank you ACE Hardware


It was a pleasure to see the official 1000+ Stain Remover rolling merchandising unit installed at the 20,000 sq. ft. ACE Hardware store in Highlands, North Carolina, this week.  It is our first time in ACE with this display.  The custom unit is durable metal and can be rolled easily to different departments in the store, as circumstances warrant.


Picture - 1000+ ACE Highlands NC June 2016


Picture - 1000+ ACE Logo


Picture - 1000+ ACE Highlands Store


Jun 27


TrackMoist and Steel City Riders

We thank the Steel City Riders dirt race track facility in Hamilton, Ontario for now using TrackMoist from Winning Brands to condition the track for various activities.

Picture - TrackMoist - Steel City Riders

May 30


Benjamin Moore Store Says Hello…


We appreciate the photos that store owners occasionally send us of their placement of 1000+ Stain Remover. The local independent stores often take special pride in what they do.  It’s no wonder that 80% of the dollar volume and 90% of the store front locations in the home improvement industry still belong to independently owned local stores.  They care in a way that chains have difficulty accomplishing.  It’s fun receiving these greetings from our product friends!


Benjamin Moore - Sioux City IA

May 29


Distributor to Handicraft Boutiques and Home Decor


We invite independent boutiques for handicrafts, gifts and hobbies to discover the excellent service and enthusiasm of www.StargazerOriginals.com.  Stargazers will now be able to supply its retail accounts across Canada with the 12-pack merchandising cube of 1000+ Stain Remover, shown below.  Stargazer Originals operates from a 13,000 sq. ft. warehouse in Mississauga and services all delivery points in Canada.


Stargazer Originals Wholesale


US - 1000+ Shelf Pack

May 18


Why this is a beautiful picture….


An independent brand faces an uphill effort to gain shelf space, keep shelf space and generate product turns within shelf space.  This recent photo from a hardware store is actually a beautiful sight, from a business point of view.  It shows our 1000+ Stain Remover brand on the shelf with leading industry peers, but our brand is the only one with a vacant facing.  This means that one of our two rows was sold-out before replenishment stock arrived.  It’s counter-intuitive, but this sends a positive signal to a retailer.  It means that they should increase their inventory level for the store, or frequency of re-orders.


Home Hardware May 2016


May 16


Welcome Foodland Stores


The list of stores carrying 1000+ Stain Remover evolves for reasons that are common to all brands.  These include distributor arrangements, store plan-o-gram resets, new buyers, mergers, etc.  We are pleased to announce new stores from time to time in order to retain consumer access to 1000+ as conveniently as possible in the USA, Canada and internationally. Most of these additions appear on our Facebook Community: www.Facebook.com/1000PlusStainRemover

For today, this announcement:


We are pleased to give a great big hello to the FOODLAND group of stores, in which several are now carrying 1000+ Stain Remover. Foodland has approximately 200 locations, and is a division of Sobey’s – Canada’s second largest food retailer with approximately 1,500 locations under various banners.

In coming days, we will be providing specific location announcements. If you are a consumer and have a Foodland near you, feel free to ask your Store Manager to consider joining other locations in the chain that are coming aboard.


Picture - Stores - Foodland Corporate

May 06


It’s Skunk Season Again! Winning Brands has the answer.

May 06


KIND Laundry Products Social Media


We appreciate the momentum building with Motherease Cloth Diapers in the social media campaign for our KIND Laundry Products.  This activity necessitated a replenishment delivery of inventory.  For people not familiar with our KIND brand, a brief overview is shown below.


KIND Products in Overview


Delivery to Mother Ease May 2016




May 06


Thank you Flying Dutchman Upholstery and Carpet Cleaning!


It is always a pleasure to meet face-to-face with longstanding and loyal customers.  We had the pleasure of meeting a fan of our legacy brand “Laundry Miracle” yesterday during a delivery.  Flying Dutchman Upholstery and Carpet Cleaning needed a 50 gallon replenishment.  They love the extra-measure of cleanliness that it provides to their upholstery and area carpet cleaning projects.

It was interesting to see the method used to hang the carpets for drying after cleaning.  We are delighted that our Laundry Miracle is helping to bring freshness to the homes of the Flying Dutchman’s customers.


Laundry Miracle - Nikka - May 2016 - Rescaled

In Use at Flying Dutchman

May 01


Are you U.S. Navy Personnel? Ask for 1000+ Stain Remover at NEX


The U.S. Navy Exchange Command (NEXCOM/NAVSUP) has replenished their supply of 1000+ Stain Remover available at 7 U.S. military depots overseas via NEX stores in the Pacific, Mediterranean and Middle Eastern theater of operations. You are invited to ask at your applicable overseas NEX facility!

Department: 836
Item: 9498791

Picture - NEX Logo


Apr 29


Testimonial for TrackMoist from Winning Brands

We appreciate the kind thoughts received today from the largest covered remote control track in the world.  Located in Texas, the Thornhill Racing Circuit praised the effectiveness of TrackMoist soil conditioner and dust suppressant.  They also shared this photo taken after treatment of the track with TrackMoist.  The website is http://www.thornhillrc.com/


Picture - TrackMoist Testimonial Thornhill RC, Hutton Texas Apr 2016


Picture - TrackMoist Package 2014


Apr 26


Walmart USA Online Ordering Now Available for 1000+ Stain Remover

1000+ Stain Remover can now be ordered online in the USA at Walmart.  We will work to improve convenience for consumers in this platform by striving to add the free store pick-up option and “free-shipping with minimum purchase” arrangements in due course.  Activation of the online listing is a good first step, including receipt of the first online review.   Having been accepted into this platform provides product fans with an additional supplier option for 1000+ Stain Remover, will increase exposure of the brand to others and increases opportunities generally.

Live link to Order Page: http://www.walmart.com/search/?query=1000%2B+Stain+Remover

Picture - Walmart USA Online

Apr 19


KIND Laundry Products Facebook


Winning Brands is pleased to have opened the KIND Laundry Products Facebook page as a place in which product fans will be able to share thoughts in the future.


Picture - KIND Laundry Products Facebook


KIND - Youngsters Behind our Mission

Apr 12


Auto Detailing – Perfect Use for 1000+ Stain Remover

Good to see this re-order from busy auto-detailing facility for versatile 1000+ Stain Remover in commercial size containers.  1000+ is easy to use in and around vehicles against all kinds of messes.

Picture - 1000+ at Auto Detailing Apr 2016

Apr 08


Thank you, Miele Limited


It is good to see that the 60L version of BRILLIANT Heavy Duty Laundry Detergent from Winning Brands is being reordered by professional garment cleaning establishments to support their “Wash & Fold” operations.  This is a delivery being processed today at the Miele Limited distribution facility.


Brillaint - 20L Cubs Heavy Duty Detergent - Delivery April 8 2016

Feb 14


General Update for Stakeholders

Here are further thoughts about the positive course we are charting for Winning Brands.

Over the past several years Winning Brands has formed good relationships with distributors and service providers.  These teams know and like our proprietary products very well and are familiar with our commercial customers.   We have been exploring with these allies the possibility of expanding  their role to become responsible for Winning Brands sales management and product fulfillment.

These allies have a broader account base over which to distribute the overhead costs that are associated with these functions, while also having suitable infrastructure to help grow our brands with enthusiasm.

In the adjusted model, Winning Brands would perform a supportive role but would not need to carry a duplicate infrastructure.  Winning Brands would therefore experience substantial cost savings, including personnel.

Continuous cost reductions have been a feature of Winning Brands annual financial reports for several years and are a source of pride because they are difficult to achieve.  After this additional efficiency is introduced, Winning Brands may be able to achieve net profits for the benefit of stakeholders.  Operating profit would enable Winning Brands to do two key positive things; reduce debt and improve stock liquidity.  The key factor needed in order for this arrangement  to benefit Winning Brands stakeholders is that the sales and fulfillment partners would need to be genuinely enthusiastic about growing our proprietary brands to their considerable potential.  The choice of partners has therefore been carefully considered in planning this approach.

After implementation, my primary responsibility within Winning Brands would be its public administration, such as the public reporting that will continue through filings of various kinds.  When filings resume, Winning Brands Current Information Tier will return and this CEO Weblog will continue to provide highlights of new developments. The outcomes of this adjusted operating model would be to have our brands enjoy new horizons with the new sales and fulfillment team with reduced costs to achieve profitability.  Winning Brands will continue to own its intellectual property, trademarks, etc.  There is no sale of assets in the adjusted business model.

Beyond my modified responsibilities at Winning Brands, I will identify joint venture opportunities in the realm of new products and services that will be separately funded and will operate outside of Winning Brands cost structure rather than drawing on Winning Brands resources.   This would ensure that Winning Brands stakeholders have the full financial benefit of Winning Brands’ improved profitability.

The arrangement is “win-win”.  Winning Brands stakeholders can look forward to new successes for their brands in a new alliance with business allies, while those allies gain new sales opportunities with Winning Brands’ proprietary brands.   This fresh thinking addresses the company’s current circumstances and opportunities realistically.

Implementation of this  plan requires completion of negotiations and operating details. The plan will be described in the 2015 financial statements which will be filed with OTC Markets in due course,  which filings will also restore the Current Information Tier.


Jan 30


Merchandising Tools


We also thank a shareholder for correspondence in which a picture was taken of the Shelf Card describing 1000+ Stain Remover at this location.  The card is a laminated presentation describing product features.  We are honoured that the store has chosen to highlight our 1000+ Stain Remover with this semi-permanent shelf merchandiser.  This location is part of the Canadian Tire organization, considered by some measures to be Canada’s largest retail chain, with 90% of Canadians living within a 15 minute drive.


Canadian Tire Shelf Merchandising 1000+ Stain Remover Jan 2016


Jan 30


Walmart In-Store Photo (1000+ Stain Remover)


Thank you to a shareholder who spotted our 1000+ Stain Remover in a Walmart store near them.


Picture - 1000 Plus at Walmart Jan 2016

Jan 21


OTC Update

I thank our stakeholders for their patience as we address the delays in the re-acquisition of the Current Information Tier.   We had been delayed for a number of months.

We are working on two things that are related.  Restoration of the Current Information Tier is one aspect of what will occur.  The second is that the firm will be implementing a dramatically improved cost structure during 2016 so that the company’s break-even point will be brought to the most attainable level ever.  This requires negotiation with various parties and putting several things into place that fit together in a coherent manner.  Rather than deal with these in a piece meal fashion, we are combining these elements into a comprehensive solution.

Winning Brands has shown tenacity through the years to persevere on a mission that matters.  This determination to reach our goals will become evident in the arrangements that will come into place this year.

I remain available to answer shareholder questions, as always.


Eric Lehner

Jan 21


Store Scene from Shareholder


Thank you to the Winning Brands shareholder who sent us these photos of 1000+ Stain Remover at the Paint Counter in a Lowe’s Store this week.  Close-up and wide view for context.


Picture - 1000+ at Lowes Shareholder B



Picture - 1000+ Lowes Shareholder C

Dec 06


Warm Welcome at Lowe’s


I had a nice personal experience yesterday to share.

Visiting a Canadian Lowe’s store on an errand this weekend,   I noticed a lonely looking bottle of 1000+ Stain Remover on the store shelf in the Paint Department.  I went to the Duty Manager for the department.  I explained that I was with the company that supplies 1000+ Stain Remover to Lowe’s and was concerned about the single bottle available for consumers.    The moment that the Lowe’s associate  learned that I was with Winning Brands and 1000+ Stain Remover a huge smile broke out over her face and she proceeded to tell me how much she loved the product, with real enthusiasm.

Then, her colleague came by and added that they use 1000+ in the department to quickly deal with the paint tint messes when they (inevitably) occur.  To prove his point, the colleague took me to the Paint Department work station and opened the cabinet doors to reveal their own bottle of 1000+ Stain Remover sitting within easy reach. Store staff have access to a wide selection.  It is a compliment that they have chosen our product for their own use.  (The tall spray bottle has 1000+ also, mixed with water).

After thanking them for those kind thoughts about 1000+,  I returned to the subject of being concerned that there was only one bottle on the shelf.   The  Duty Manager looked on their computer and saw that they had already placed a replenishment order because the product was nearly sold out and would be receiving inventory soon..   They have regular customers who ask for the product by name.

That was a nice moment and a warm welcome, all in one.


Photo: 1000+ Stain Remover on shelf at Lowe’s nearly sold-out

Picture - Lowe's More on Order



Photo:  ”Tips of the Trade”;  1000+ Stain Remover at workstation at home improvement retailer for own use.
(The tall spray bottle also contains 1000+ in a diluted mixture for general wipe downs)

Picture - 1000+ in the cabinet at Paint Department




Dec 03


Fire Safety Clean-up At Guelph Fire Department


Winning Brands is honoured to now include the Guelph Fire Department as a facility in which its ReGUARD4™ Bunker Gear Cleaner is on site.  www.ReGUARD4.com


Picture - Guelph Fire Department


Picture - ReGUARD Before After

Dec 02


Thank you Home Hardware


Visibility of 1000+ Stain Remover on the store shelf varies between retail chains, and even between individual stores within a chain.  It was a pleasure to discover the generous shelf space provided to Winning Brands in this outlet of the Home Hardware chain this week.   Retailers adjust their product facings and listings regularly as plan-o-grams evolve.    Shelf space is coveted.  Gaining any presence is an accomplishment – anything above a single facing is a bonus.

The mission of 1000+ Stain Remover is to become a household name coast-to-coast in North America, and earn product friendships in other countries too.

Home Hardware is the Canadian operating partner of America’s Do-it-Best hardware cooperative.

“Privately-held Home Hardware, a co-operative of owners of 1,060 stores with more than $5.4-billion in annual sales, has managed to gain market share in the $40.7-billion Canadian sector over past years and remain a significant player, according to data from trade publication and consultancy Hardlines. The retailer ranks a close third in sales to Rona and Home Depot.”  (Source: Marina Strauss, Retailing Reporter, The Globe & Mail Newspaper)


Picture - Home Hardware Shelf Dec 2015

Nov 25


Investment Communication – Update


Winning Brands will not be proceeding with the engagement of a 3rd party investment communication consultancy until 2016 plans are announced.


Nov 23


Financial Statements and OTC Update

The statements for the 9-months ending September 30, 2015 required for the restoration of the Current Information Tier are being worked on presently and may be filed in early 2016 including Q4.

Nov 23


WNBD shares now trade as easily in Canada as USA


Scotiabank iTrade has become an online investment platform by which Canadians can now trade WNBD.  
CANADA:   http://www.scotiabank.com/itrade/en/0,,3527,00.html



Picture - Scotia iTrade



A convenient online platform in the USA for WNBD trading is eTrade.
UNITED STATES: https://us.etrade.com/home 

Picture - eTrade

Nov 13


Thank you, Mother Ease Diapers!


Mother Ease, the respected producers of cloth diapers for young mothers in USA and Canada (and beyond), continues to support the use of  KIND™ and  Laundry Miracle™ brand laundry solutions from Winning Brands.

Mother Ease is introducing free North American shipping for orders over $50.  As a result, the largest KIND™ size, which delivers 128 loads, has been gaining new fans as young mothers try it for the first time. The large format bottles are shown in the photo below taken November 12, 2015 at a Mother Ease Shipping Station, where orders are assembled.

KIND™ Laundry Detergent, Fabric Softener and Stain Remover are especially well tolerated by people with sensitive skin, including babies!


Reviews by Mother Ease Customers:

Picture - KIND - Review Erin Picture - KIND - Review Judith

The founder of Mother Ease is Erika Froese.

Picture - KIND - Mother Ease FounderMother Ease Website Link


Picture - KIND Shipments by MotherEase

These bottles are from a delivery to Mother Ease Cloth Diapers November 12, 2015, at a shipping station where orders are assembled for the mail order business.  

Mother Ease serves customers primarily in USA and Canada, but is now expanding internationally.



Nov 04


BRILLIANT™ goes into service at Sunnybrook Health Sciences Centre


We thank Sunnybrook Health Sciences Centre for adding BRILLIANT™ product line elements to its some of its service procedures.  Sunnybrook is a respected medical institution, known internationally.

Overview: https://en.wikipedia.org/wiki/Sunnybrook_Health_Sciences_Centre


Picture - Sunnybrook

Nov 02


BRILLIANT™ Welcomes Gellibrand Cleaners

We are delighted that products in the BRILLIANT™ professional wetcleaning line from Winning Brands have now become part of the service team at Gellibrand Cleaners of Alberta.
Picture - BRILLIANT Gellibrand

Oct 30


BRILLIANT™ Wet Cleaning Solutions now at leading dry cleaner in Edmonton; The Press Gallery


We are pleased to add the premier garment care operation,The Press Gallery of Edmonton, to our family of customers using BRILLIANT™ professional wet cleaning solutions, from Winning Brands.

The Press Gallery has garnered remarkable accolades in their community and are well known locally.

The Press Gallery:  www.pressgallery.ca

Picture - BRILLIANT - The Press Gallery

Oct 21


Thank you for the upgrades, InnStyle

We appreciate the new initiatives at hospitality supply distributor www.InnStyle.com to give 1000+ Stain Remover a bolder presence in their marketing going forward, of which refreshed website visuals is only one element.

Picture - 1000Plus Upgrades at InnStyle

Oct 20


Arbutus Cleaners of Vancouver Uses BRILLIANT™ Laundry Solutions from Winning Brands

We are pleased that Vancouver’s respected Arbutus Cleaners has added BRILLIANT™ professional wet cleaning products from Winning Brands to their process.

Picture - BRILLIANT - Arbutus Cleaners

Oct 13


BRILLIANT™ Laundry Solutions Welcomes “The Laundry Lounge” in Downtown Toronto

We have been adding new sites where BRILLIANT™ Laundry Solutions are in use.  More updates will follow. Here is an example of a downtown BRILLIANT™  location in Toronto, The Laundry Lounge.  There is a wide range of establishment types in the industry.  The BRILLIANT™ product line from Winning Brands is flexible enough to fit into a variety of settings.

Picture - BRILLIANT - The Laundry Lounge

Oct 13


OTC Markets

It is the objective of the company to achieve a return to Current Information tier within the next 30 days.

Aug 30


Thank you Lowe’s

A shareholder sent this picture to illustrate that Lowe’s in Canada has expanded the facings in some locations for greater impact.  Nice to see.


Picture - 1000+ Stain Remover at Lowe's in Canada Aug 2015

Jul 17


Home Depot USA Online SKU Expansion


We appreciate that Home Depot USA has added the single bottle SKU (Stock Keeping Unit) for 1000+ Stain Remover to supplement their initial 3-pack SKU.  This is a positive development because more consumers making online product choices, particularly for the first time, will prefer to purchase a single bottle if that is all they need at the time.

1000+ Stain Remover  also qualifies for Home Depot’s FREE ship-to-store service, making it possible for a customer to pick-up their 1000+ Stain Remover at any U.S. Home Depot store without shipping charge, if ordered online.  This provides consumers and USA Home Depot store associates face-to-face contact in connection with 1000+ Stain Remover.


Picture - Home Depot USA New Single SKU

Jul 05


Shareholder Question: Inventory

Topic: Inventory at Canadian Home Depot.

We have received a shareholder request to comment on the status of Canadian Home Depot stores and 1000+ Stain Remover.

That account is serviced for us by a distributor.  Winning Brands has received no direct communication from the retailer indicating a change in status of the product, and no price discounting has taken place at the shelves to the best of our knowledge, however it would appear that stock is not being replenished when depleted at the store level.

Review of the situation with the distributor has revealed the distributor’s plan was to provide space for 1000+ in the Cleaning Department instead of the Paint Department (where the presence of DIY cleaning supplies has apparently been reduced by the retailer across its plan-o-gram).  As of the time of this posting, the arrival of 1000+ in the Cleaning Department has not occurred.   The company is investigating what the operational status and issues are.  Conventionally, the manufacturer would not interfere in routine operations of the distributor representing the product, however the current situation is clearly unresolved and not acceptable.

For context, it should be stated that a similar situation arose for Winning Brands before in which its product had an interruption of a retailer’s shelf presence (Walmart), which was eventually resolved with a complete resumption of the shelf presence.

In summary – a review is underway to determine whether circumstances in this case can be addressed in the same manner that provided a positive outcome previously.  Until then, it would be unprofessional for Winning Brands to discuss the operational negotiations as between the distributor, the retailer and ourselves.

Jun 29


Replenishments for Wet Cleaners and Nursing Care


We are pleased to receive replenishment orders for the Brilliant and K-Brite product lines from dry cleaners who are converting to the professional wet cleaning format and from our new clients in elder care nursing.  The picture below shows the typical delivery format for distribution in this sector.  This is one partial shipment today.


Picture - Miele Replenishment - Partial Jun 29 15




Jun 02


Thank you Home Depot USA for Online Advertising of 1000+ Stain Remover


We are honoured that 1000+ Stain Remover from Winning Brands has been selected to be part of new Home Depot USA online marketing, with this example now in circulation in click-per-view model in social media:


Picture - Home Depot USA Online Advertising1



The SHOP button links directly to the 1000+ Stain Remover page at www.HomeDepot.com, shown below:

Picture - 1000Plus Stain Remover Page at HomeDepot.com

Jun 01


Winning Brands on Hand for Opening of Canadian Tire Showcase Store – Largest in Canada

We thank Canadian Tire for making 1000+ Stain Remover from Winning Brands a prominent part of its opening merchandising mix at the fabulous new showcase store in Edmonton – the largest Canadian Tire outlet in Canada.  A Canadian Tire news release link and video tour of its new store is provided below.

Picture - Canadian Tire Super Centre Edmonton


EDMONTON, June 1, 2015 /CNW/ – Today, Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.A)  opened the doors to a first of its kind ‘Showcase’ store in Edmonton, Alberta. At 140,000 square feet spread across two floors, the new store provides customers with dynamic digital technology experiences, a truly Canadian shopping experience and an unparalleled product assortment.  Read more at http://www.stockhouse.com/news/press-releases/2015/06/01/new-canadian-tire-showcase-store-shines-a-spotlight-on-innovative-retail#HdZUM6HIW1dJWZKX.99

May 15


Q1 Report Filing

Q1 2015 WNBD Report – Merged PDF

UPDATE July 4, 2015

The posting on OTC Markets of the OTC Markets-reviewed Q1 figures will be made upon renewal of the paid OTC News Subscription Agreement.   We are presently evaluating when this will be.  The completed Q1 Report is attached by way of link, above.  Q2 figures are scheduled to be prepared according to schedule.

UPDATE June 1 2015

The Q1 2015 report for the period ending March 31st 2015 has been completed for OTC Markets and is awaiting posting by OTC Markets.   The dollar value of reported revenue declined slightly compared to the same period last year due primarily to significant currency exchange rate differential, however the year-over-year loss declined again arising from improved margin and lower costs.


Picture - WBC Q1 2013 - 2015


UPDATE May 15 2015

The Q1 2015 report for the period ending March 31st 2015 will be posted by May 31st, rather than by May 15th. Accordingly, the OTC Pink Current Information Status will become OTC Limited Information Status briefly until this is done, and will be restored upon completion.

May 04


Canadian Tire In-Store Demonstrations


Thank you again, Canadian Tire, for your invitation to Winning Brands to join the team at the annual “Ladies Nights” in select stores.  It’s a great opportunity to meet customers face-to-face and learn of their experiences, as well as getting to know store personnel.  The greatest compliment that a brand can receive is for store staff themselves use your brand at home or work.  In-person get-togethers like this often reveal that 1000+ Stain Remover has product friends.


Picture - Canadian Tire Ladies Night May 2015 D

Picture - Canadian Tire Ladies Night May 2015 APicture - Canadian Tire Ladies Night May 2015 C


Apr 30


BRILLIANT™ Welcomes Bryne Cleaners


Winning Brands is pleased with the addition of Bryne Cleaners to BRILLIANT™ Wetcleaning customer base with our completed installation.  The photos below illustrate the continuous-feed principle of BRILLIANT™ product containers that are connected directly to the Miele Wetcare®  equipment and dispense via dosing pumps.


Picture - Bryne Cleaners Apr 30 15 Exterior Picture - Bryne Cleaners Interior Apr 30 15 Picture - Bryne Cleaners Machine Apr 30 15


Picture - Bryne Cleaners Apr 30 15






Apr 13


1000+ Stain Remover at U.S. Naval Supply Center in Japan


This picture was received showing 1000+ Stain Remover now on the shelf at the U.S. Naval Supply Center in the Yokosuka United States Naval Base.  Our thanks to all those who contributed to this proud accomplishment.


Picture - 1000 at Navy Supply Center - Japan


Picture - Yokosuka US Naval Supply Center

Apr 01


Shareholder Question: Expanded Listing in Home Improvement Retailer



Hi Eric,  Regarding the expanded presence in a national listing.  As per your Aug 21 2014 blog: Status update… I read: Winning Brands will provide further description of this development in the  Q3 report and the subsequent 2014 annual report…. and will be commented on  therein as a subsequent event.  Eric, I have not read anything further in either of these reports. Can you provide an update?  Thank you.



The declaration made by one of the two largest home improvement retailers in the U.S. that 1000+ Stain Remover would be placed in 200 stores early in 2015 has not yet translated to action on their part.  Winning Brands has done its part in preparation, yet delays in implementation continue on the other end.

Such delays are a contributing factor to the fundamental reassessment by Winning Brands of its reliance on a small number of home improvement chain corporate buyers to make decisions, or follow through on their commitments, which are key to the company’s destiny.  For this reason, the 2014 Annual Report discusses the growing emphasis on joint ventures and strategic alliances.  Broader partnerships will expand Winning Brands’ product interests and will strengthen the company’s resilience and growth potential.  Winning Brands has had access to product commercialization opportunities in the past but has not deployed them due to the company’s historic focus on cleaning and chemistry in particular.  While our products in cleaning and chemistry will continue, they will no longer be our exclusive sector of interest.  Our shareholders will benefit from Winning Brands developing broader relationships.

Successful companies, and individuals, make adjustments when necessary to achieve their goals.  A strategic combination of both prudence and boldness is characteristic of winners in the end.

Mar 31


Annual Report 2014


The company’s 2014 Annual Report is now available at www.OTCMarkets.com for trading symbol WNBD. Sales in Canada increased in 2014 over 2013 and the net loss continued the multi-year improvement.  New concepts are being developed for 2015 that will broaden the scope of Winning Brands activities this year.  The financial statement is available at OTC Markets.


Picture - Bottom Line Trend 2009 - 2014

Mar 24


Congratulations Miele!

Picture - Miele Award

Mar 23


TrackMoist in California Welcomes Thacher School


We are honoured that the Thacher School in Ojai, California has chosen TrackMoist Soil Conditioning and Dust Suppressant from Winning Brands for their dirt entertainment surfaces.  This occurred because of recommendations from other TrackMoist users.  The Thacher School has an equestrian program in its it curriculum.  TrackMoist will help keep these equestrian grounds in best condition, as well as other uses.


“Founded in 1889, The Thacher School is a coeducational boarding high school (grades 9-12) located 85 miles northwest of Los Angeles, California. The School serves academically talented students who will benefit from a rigorous college preparatory experience. The faculty and students live and work closely together in a community in which cooperation, trust, honesty, and respect are the cornerstones of school life.  Together, we commit to the belief that demands in the academic classroom, when combined with those of mountains and horses, of sports and the arts, produce independent minds, strong bodies, and powerful character.”
Picture - Thacher Masthead Picture - TrackMoist at Thacher School
Picture - TrackMoist Package 2014

Mar 05


New Commercial Setting for BRILLIANT Professional Laundry Solutions


It is fun to welcome iconic Reid’s Dairy of Belleville  to the customer family.  They will be using BRILLIANT brand of laundry products for uniform and other textile cleaning.   There are indications that 2015 will be a good year for the BRILLIANT brand following its launch in Q3 2014.


Picture - Reids Dairy

Mar 05


Welcome Town Gate Cleaners

Winning Brands welcomes Town Gate Cleaners of Oakville to the growing family of professional garment care establishments using BRILLIANT brand wet cleaning solutions.  Town Gate targets Oakville’s most discerning consumers who seek quality above all when selecting their service provider.

Picture - Town Gate Cleaners

Mar 04


BRILLIANT Professional Laundry Solutions and Health Care

We welcome Windsor Regional Hospital as a new customer for BRILLIANT Professional Laundry Solutions in partnership with Miele Limited.

Picture - Windsor Hospital

Mar 03


New member of Winning Brands product family – KBrite

It gives us pleasure to have made the first delivery of our new KBrite Kitchenware Cleaning Solutions for institutional use. The 20L container below is part of an initial shipment to the nursing home chain described in our earlier weblog entry of today in which two line extensions of the BRILLIANT Laundry Solutions line were introduced.  The addition of KBrite gives us presence in another department of nursing homes where much cleaning is occurring, i.e. the kitchen, to supplement our presence in the laundry department.


Picture - Winning Brands KBrite

Mar 03


Product Line Additions for BRILLIANT Brand

We are proud to have received approval and our first order for two line extensions to the BRILLIANT Professional Laundry Solutions brand.  These are Oxygen Bleach and Chlorine Bleach products suitable for the nursing home sector.  This is where our first shipment is headed. Miele will continue to be our distributor for these additions.  The first nursing home customer is a member of a chain with 200 locations.  This is the first outlet in that chain to convert to the Miele/BRILLIANT combination.  The head office of that chain will be following developments there with great interest.  Institutional clients do not switch systems without careful consideration.  We are honoured to have earned this opportunity.


Picture - Winning Brands BRILLIANT Line Extensions

Feb 24


Sharecount Update

Picture - Sharecount Feb 24 15

Feb 23


2015 at Winning Brands – Shareholder Question


Good Morning Eric:  I noticed that you haven’t posted an update on the Investor Relations site for approx 2 months.  Also, recently noticed that Zero trades are being executed for Winning Brands. Is it possible for you to provide a little insight into the present situation at Winning Brands?  Thank you.  (Name) Longtime follower of Winning Brands Corporation


Thank you for your enquiry.  Over the past two months I have been focusing on adjustments to Winning Brands’ business model that will activate more strategic alliances and joint ventures as the driver of significant growth for Winning Brands in 2015 and beyond.  I have been conservative by minimizing discussion of these arrangements in theoretical terms until actionable elements are in place and can be described in detail. Therefore, I will refrain from expanding upon this further at the moment.

As to the trading volume, it would appear that there are many days with trading volume.  Today for example, trading took place supported by a Bid and Ask of .0001 and .0002 respectively, as shown below.  The dollar value is low, but I anticipate liquidity will improve considerably when our business model adjustments are put into action and recognized as a powerful vision for the future of the company.  We are very enthusiastic about the coming year and beyond for Winning Brands.

In the meantime, I will be sure to return to more frequent operational postings.  Your interest in the Winning Brands weblog is noted.  We do appreciate your confirmation of the importance of the Winning Brands CEO Weblog as an information resource.


Picture - WNBD Feb 23 15


Dec 15


BRILLIANT™ Welcomes GreenClean as Customer

GreenClean Restoration Cleaners Network has completed phase-in of BRILLIANT™ Wet Cleaning Solutions in their Toronto location.  Shown below is David Alonzi of GreenClean with representatives of Winning Brands and Miele in the Miele Limited Professional Products Showroom, December 15, 2014.  Winning Brands and Miele Limited have partnered to project Winning Brands’ BRILLIANT™ professional laundry products deeper into the professional garment care field.

Picture - New BRILLIANT customer GreenClean


Picture - GreenClean

Dec 03


Excellent performance by BRILLIANT™ Professional Laundry Solutions


Winning Brands’ BRILLIANT™ Professional Laundry Solutions have earned a place in the textile cleaning procedures at highly respected Curtain Call Inc.  The customer supplies and maintains high-value scenery backdrops to the entertainment and events industry. These backdrops include, amongst other things, curtains and textiles of various kinds in theatres, trade shows and TV/film production.   We are pleased to have been chosen for this supporting role, which begins effective immediately.  News Release link provided below.


News Release Link:  


Photo Credits: Examples of Curtain Call Work

Picture - Curtain Call 2

Picture - Curtain Call 3

Nov 28


News Release Copy


This a link to the most recent news release regarding status of the Colorado pilot project in which the Blau Aire Turbo is being assessed for effectiveness in removing lingering smell of marijuana consumed in enclosed spaces:   http://www.winningbrandscorporation.com/uploads/3/5/2/8/3528073/nov_26_2014__-_positive_results_from_colorado_to_cannabis_odor_elimination_product.pdf

The question is no longer whether Blau Aire Turbo works, but rather the best method to market the device effectively for this purpose in light of the controlled nature of MJ.  There are a number of practical, legal, logistical and financial dimensions involved – including appropriate strategic partnerships, bearing in mind that Colorado is no longer the only jurisdiction where consumption is legal.  Additionally, medical use is increasing in most jurisdictions.

Marketing partnerships are under discussion currently amongst  interested parties to ramp-up commercialization of the Blau Aire Turbo system to eliminate lingering smell.


Picture - Denver

Nov 26


Shareholder Update: Share Count

November 26, 2014: 708,382,680

Picture - Issued Shares as at Nov 26 2014

Nov 18


Current Information Tier Renewed

We are proud to have earned the renewal of the Current Information Tier again, as indicated below.  More than half of OTC entities do not provide the required quantity or quality of disclosure to earn this designation.  The next renewal event will be in Q2 2015.

Picture - Current Information Renewal

Nov 17


Q3 Quarterly Report – Positive Trend

All figures in U.S. Dollars

In Q3 2014, sales increased by 11.4% over Q2 2014  from $66,643 to $74,268.

9-months YTD sales for 2014 are $206,872 compared with $211,347 9-months YTD 2013.  The minor dollar reduction between YTD 2013 and YTD 2014 arises entirely from currency fluctuation, not from a reduction in demand.  Winning Brands Canadian unit volume sales increases in Q3 were offset by an 8% average reduction in the value of the Canadian dollar (where most of the company’s sales presently occur) vs the U.S. Dollar, on a year-over-year basis,  2014 product demand year-to-date (in unit volume) was higher compared to 2013.

In the opinion of management, this positive momentum in physical product demand will continue into Q4 2014.  Customer orders already booked between October 1, 2014 and November 15, 2014 for delivery during Q4 2014 exceed U.S. $100,000, making it likely that the company will surpass its 2013 annual sales figure of $308,605.


Picture - 2014 Q Sales Trend


Bottom line results have improved as well, as operating losses continue to decline.  The net loss for the 9-months YTD 2014 of $314,766 is a reduction of more than 25% from the 2013 9-months YTD loss of $ 428,780.


Picture - 2014 Q Actual Units vs Exchange Rate Changes

The complete report is filed at www.OTCMarkets.com 


Nov 06


Testimonial Spirit – A Special Kind of Wonderful!


We continue to be impressed by the spirit that motivates consumers who have busy lives yet still find the time to reach out to us with thanks for our lead brand:  1000+ Stain Remover, World’s Most Versatile Cleaning Solution.

The enthusiasm of the testimonial below, received yesterday, reminds us that our customers can be truly wonderful.

Perhaps it is evidence of a positive feedback loop.  We thank the associates at Home Depot Canada for being so consistently upbeat about 1000+ to their consumers.  More than 2,000 Canadians per month now purchase a bottle of 1000+ Stain Remover from Home Depot in Canada.   There are 12 times as many Home Depot stores in the United States.  It would be a significant development for Winning Brands to gain a presence on Home Depot store shelves in the USA eventually.


Picture - Testimonial Nov 04 2014




Nov 04


Thank you USDA: Greenbuild Expo 2014 New Orleans

The United States Department of Agriculture (USDA) selected 1000+ Stain Remover, World’s Most Versatile Cleaning Solution for its BioPreferred products display at the GreenBuild Expo 2014 in New Orleans, October 22-24, 2014.  We appreciate the enthusiasm, assistance and professionalism of USDA BioPreferred Program organizers for our inclusion.

Picture - Greenbuild Expo Logo 2014


Picture - USDA and 1000+ at GreenBuild 2014 New Orleans



Nov 04


Operational Update

There have been several operational advances recently.  These include:

  • First delivery of 1000+ Stain Remover to the U.S. Navy NEXCOM division.   The shipment was re-deployed by NEXCOM to their facilities in Japan and the Mediterranean.  The purpose of the navy order was to make 1000+ available to personnel in the NEXCOM stores there or for use by personnel in an official capacity (i.e. official cleaning).   It was a small opening order, but was placed by the navy through its official channels (i.e. government purchase order).  Our plan is to establish contact with the facilities where the 1000+ actually lands to learn more about the customer experiences and build on it.
  • Replenishment orders from Australia and New Zealand.  It is terrific to see that this market continues to show interest in 1000+ Stain Remover.  Another 8,064 “handy size” bottles have been ordered for shipment asap.
  • Replenishment order for BRILLIANT Wet Cleaning Solutions.  We are pleased  to see that BRILLIANT is already moving into additional dry cleaner / wet cleaner facilities, beyond the launch partner, Georgian Bay Wet Cleaning.  The resulting distributor replenishment order is being made for our new distributor Miele Limited asap.
  • USDA (United States Department of Agriculture) honoured us by selecting 1000+  to display at its booth at the October 2014 Greenbuild Expo in New Orleans due to our BioPreferred rating for 1000+ Stain Remover
  • TrackMoist use continues.  We have been invited to the National Tractor Pull Association Show in December to increase exposure
  • The anticipated 200 store roll-out of 1000+ Stain Remover in Q1 2015 with a national home improvement retailer is still on track.  There is extensive collaboration ongoing toward this.
  • Winning Brands has been quietly testing different presentations of Blau Aire Turbo in order to establish an efficient commercialization method.  This testing is being ramped-up in the 3rd week of November with the launch of a carefully designed e-mail marketing campaign to smokers in the United States.  Results from this test will inform our next steps with the project, in terms of targeting.  In the meantime, we have been making technical adjustments to the prototypes.
  • More information about these points will be provided

Picture - Blau Aire Test Advertisement Launch Draft 2014

Oct 01


Testimonial: Blau Aire Turbo: Vehicle Use

A big thank you to persons who are kind enough to declare their satisfaction.  www.BlauAire.com for Product Info.

Picture - Blau Aire BMW Dealership Testimonial

Sep 26


OTC Markets – Current Information Tier

Official renewal of our Current Information Tier status has been received.  Being in this tier is not automatic.  It is subject to review and can be lost if not providing information to the Alternative Reporting Standard Guidelines.

Picture - OTC Markets Renewal of Current Information Tier

Sep 26


First MJ dispensary to participate in Blau Aire Test Marketing

It is well known now that Marijuana has been legalized at the state level  for personal recreational use in Colorado and Washington.   Confirmation has been received today from Colorado that our first dispensary partner has emerged for Blau Aire System retailing cooperation.  More details will be provided as things advance.

Sep 26


Launch of Blau Aire System for Air Sanitizing and Deodorizing


Winning Brands is proud and happy to expand its scope with the official start of our Blau Aire Project.  www.BlauAire.com 

News Release Link: http://www.winningbrandscorporation.com/uploads/3/5/2/8/3528073/sept_26_2014__-_lingering_marijuana_and_tobacco_smell__new_air_sanitizer_launch_by_winning_brands.pdf

The Blau Aire system is not a simple air freshener.  It is a stronger treatment for settings where more is needed.   The patent pending Turbo distributes a sanitizing vapour that will be useful in many settings, not merely to deal with odours, but also to “wash the air” of some unwanted microbial content.

Just as it has taken time and effort to reach this stage, so too more time and effort will be required to realize the full potential of this new development.


Picture - Blau Aire Turbo

Sep 26


Home Depot USA Online Ordering Corrected and Operational


The online order glitch at www.HomeDepot.com  has been corrected and all shipping is functioning normally, including free “Ship to Store” service for customers who would rather pick up their 1000+ Stain Remover at their nearest Home Depot store instead of having it shipped to their home.


Picture - Home Depot Online Corrected

Sep 20


New Commercial Size Shipments Begin

Proud to see our new 60L size packaging for the Professional Wetcleaning sector under our new BRILLIANT brand.  These units, shown below, are part of a shipment to our distributor in this sector, Miele Limited.

Picture - Brilliant Professional Wetcleaning Liquids on Track Sep 2014

Sep 16


Home Depot Update

It has been determined that the origin of the “Out of Stock / Discontinued” mistake is that the standard UPC code of 1000+ Stain Remover as it is normally sold in the market (in single bottle units) is the one registered with the chemical compliance database, whereas the 3-Pack which Home Depot had been selling online has a unique UPC code used by HD internally.  That is the one used in the inventory management database.  Therefore, the UPC codes did not match between the two databases.

This did not arise before because HD is introducing a different chemical compliance registration process that had not affected this product previously.

The correction will take a few more days to go live.  A decision is being made by Home Depot whether to introduce the single bottle SKU online rather than the 3-pack, as a convenience to consumers.  A single bottle SKU would be beneficial for consumers and Winning Brands by making the product a much more attractive initial purchase for “first timers”.

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