Monthly Archive: September 2010

Sep 30

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DRTV Update: Shareholder Question

Cell phone camera picture of Winning Colours Stain Remover Direct Response Television offering (DRTV).  A short term test was conducted in June with adjustments being discussed to incorporate findings from research.

QUESTION: “Any update on the revised DRTV ad?” ANSWER: The possibility exists that Winning Colours Stain Remover may appear in approximately 250 Manhattan pharmacies in January.  The case can be made that saturation advertising in Manhattan to support the brand is a higher TV priority – thus postponing DRTV until presence across a major chain is in …

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Sep 30

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CEO Interview Completed

The people at www.StockGoodies.com have just competed a live interview with me.  I am told that it will be posted at approximately 8pm on Monday, October 4th on the home page.  When that organization confirms that their audio file is in good shape and that the posting will be “definite”, then Winning Brands will reconfirm.  …

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Sep 30

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Re: Lowes – Asking a favour…

Hello friends – Thank you for your kind messages pertaining to the operational activation of the first Lowes stores.  I have a favour to ask.  It is only a favour because “it’s a free country” and this is not enforceable.  Nonetheless, it is very important. We would be better off not going to other Lowes …

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Sep 30

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Lowes Update – Winning Colours Stain Remover

The first U.S. Lowes stores with Winning Colours Stain Remover have been activated – product is on the shelf at these three locations (below).  We are now confirming the staff training dates.  We will be submitting to Lowes, for their approval, a package of proposed marketing support for the product, including the request to begin …

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Sep 29

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Winning Brands in Industry Press

HAPPI Magazine is the "go to" magazine for management and operatives across the household and personal products industry.

The leading publication in the household and personal products industry is HAPPI Magazine. The most recent issue chose to report about our developments in New Zealand as a brief recap for the interest of people in the industry. Source:  Paul Knopick, E&E Communications.  

Sep 29

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Blog readers who do not participate in investment forums: Shareholder Question

QUESTION: What is the basis of saying that some CEO blog readers do not participate in investment forums? ANSWER: Investment forums are not for everyone.  Many people who invest choose not to participate in investment forums.  I am often told by people who are interested in Winning Brands, including a number of Winning Brands shareholders, that they …

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Sep 29

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Employee Share Ownership: Shareholder Question

QUESTION: “Does the company have a formal policy on employee entitlement to share ownership; or choosing shares in lieu of salary/wages?” ANSWER: As a matter of policy, Winning Brands has never issued shares to employees in lieu of normal compensation.  Employees are compensated competitively for the local employment market and paid for full time employment.  …

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Sep 28

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Share Buy-Back: Shareholder Question

QUESTION: Why do you bring up the subject of a share buy-back if the company cannot do this now? ANSWER: Several reasons: The CEO Blog is now read by a variety  people who do not participate in discussion forums.  These readers are not familiar with the company’s policy on this topic, namely to consider the …

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Sep 28

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Dilution: Shareholder Question

QUESTION: “…why did Eric dilute us another MILLION dollars?” ANSWER: The question reflects a widespread misunderstanding about the nature of the Form D, such as the one that was recently filed by Winning Brands.  The recent filing provides notice that Winning Brands may accept subscriptions of up to $1 Million,  in minimum increments of $5,000, however this …

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Sep 27

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Statistical Projection

When building the long term business model for Winning Colours Stain Remover, a basic metric of one bottle per day per store is the target that we are working toward, measured over the entire group of retailers in the home improvement sector and Paint Departments.  This is where the bulk of our placements are currently. Attainment of …

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Sep 27

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CEO Interview Planned

An interview will be conducted with me later this week with www.StockGoodies.com  When I am certain that the interview has taken place, then a News Release will confirm the posting date.  Winning Brands is not being charged a fee for the interview.

Sep 25

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Status of Investor Relations: Shareholder Question

QUESTION: “I noticed the IR firm was not on the latest PR, nor did I receive an email from E and E communications of the PR.  Is WB cutting costs or just going with another IR firm.” ANSWER: There are a few reasons.  First a bit of background. I describe IR as two related but different activities;  …

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Sep 24

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Winning Colours Videos – The Next Generation

Terrific “home made” videos have been produced by a number of friends of Winning Colours Stain Remover.  We have all enjoyed the “antics” of Scup and Dirty Dave, and the creative contributions from others.  Winning Brands has begun developing a new series of videos that are produced corporately.  The purpose is to create multi-media assets …

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Sep 24

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Store Counts: Shareholder Question

California Painters Get Local Winning Colours Distributor

QUESTION: “I was confused reading the new blog this morning regarding Lancaster.  You said WC was now in 25% of Lancaster’s stores (559 store fronts); however,  in the next paragraph it says Lancaster has 10,000 store fronts.  Isn’t 25% of 10,000… 2500?” ANSWER: The 25% refers to the penetration of independent stores; most of the …

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Sep 23

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Winning Colours Stain Remover now in 25% of Lancaster’s independent paint store accounts

Our principal U.S. distributor appointed last year, Lancaster, has submitted an account update by which it reports placing Winning Colours into approximately 25% of its independent customer locations; 559 storefronts to date.  Lancaster specializes in selling paint accessories and is generally considered America’s largest in this sector, with approximately 10,000 storefronts selling products that Lancaster supplies.  Of those 10,000 …

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Sep 22

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Share Count Update – Shareholder Question

QUESTION: “Why hasnt the Stock transfer Agent Report been updated on the investors page?” ANSWER: Share subscriptions under Regulation D, Rule 504, or the retirement of debt under Rule 144,  both require planning and due dilligence.  As transactions, they are not usually a snap procedure because participating qualified investors need to be identified.  Subscribers also have preferences regarding …

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Sep 22

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The “Word of Mouth” Factor in Building a Reputation – Product Testimonials are Growing

A number of artists, including art teachers, are telling Winning Brands that its Winning Colours Stain Remover is the most versatile clean-up solution they have ever seen for their various cleaning applications.  These observations are unsolicited and forming a pattern.

My opinion on the subject of reputation, for products or people, is that it’s a waste of time to pretend.   The “community” eventually gets it right when making such assessments, given enough time and sufficent points of view. While particular individuals often don’t agree with each other,  patterns emerge over time through word-of-mouth, for better or worse.  The pattern …

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Sep 21

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Winning Colours Stain Remover: Club Pak Progressing

Offering Winning Colours 135 fl.oz. as a Club Pak

Attached below is a rendering of the latest iteration of the Winning Colours Club Pak.  This is designed for Club retailing environments, where larger than average sizes are sold.  Shareholders know from our Conference Call (posted on the Winning Brands Investor Page) that we have received approval in principle from a well known name in …

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Sep 21

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Glitch fixed in Winning Colours Order System for New York Retailer

5 Star and Lancaster order systems are now coordinated for Winning Colours Stain Remover

EXTRACT FROM FIELD REPRESENTATIVE REPORT:  Janovic Benjamin Moore – 6th Street and Spring Street, Manhattan “The Manager shared that Winning Colours is doing well and that he is getting good repeats however he alerted me to a problem in obtaining the 4fl.oz from the warehouse.  We looked into the matter together on their internal system …

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Sep 21

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Shareholder Question: Winning Colours Website

Winning Colours Stain Remover will soon have its own dedicated website.  Currently, WinningColours.com directs to WinningBrands.com

QUESTION: I have a question I hope you can answer, or provide an approximate time frame on. I was wondering when the Winning Colours product specific web site will be up and running. I believe it would be a huge asset when consumers/potential consumers can go to a place to learn all they need to …

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Sep 19

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Lowes USA training for Winning Colours Stain Remover

Winning Brands personnel are begining to operate vehicles with coordinated branding elements, for work in the field.  In addition to the marketing benefit, it provides personnel with feedback from consumers who recognize the brand and say hello with questions or comments.

Answer to shareholder question: QUESTION:  Hello Mr. Lehner, I am sure you are very busy as some exciting things are happening with Winning Brands.  I have one question for you – from reading your updates you noted once Lowes gets the first order of Winning Colors, training will start soon after.  Can you tell me, …

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Sep 19

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New vapour barrier shrink wrap to be tested for Winning Colours 12-Paks

Original Convenience Store Counter Display for Winning Colours Stain Remover 4 ounce Paks

Shareholders will recall that Winning Brands is interested in supplying Winning Colours Stain Remover 12-Paks  to U.S. convenience stores.   The first attempt was through traditional distributors in Indianapolis and Cleveland, with 100 stores in each city having a display box installed under a Local 100 program.  Results were encouraging in so far that product was moving out …

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Sep 18

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Winning Brands likely to attend Distribution America/ProGroup Executive Planning Conference

Winning Brands has been invited to participate in the (invitation only) 2010 Distribution America/ProGroup Executive Planning Conference at Tucson, Arizona Nov. 15-17, 2010.   The event lets selected vendors meet face to face with key executives of approximately 30 associated hardware distribution companies.  Vendors present their products to distribution executives with responsibility for buying for their …

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Sep 18

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1st Post – New Information Resource for Winning Brands Investors

The Current Information tier status of Winning Brands Corporation at Pink Sheets has been renewed as of September 17, 2010 following a review by Pink Sheets of the Quarterly Report and the associated Attorney Opinion Letter for the 3 months ending June 30, 2010.  This is the second occasion on which the Current Information tier rank has …

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