Not just a reposting - this was reconfigured by an industry editor: http://www.chaindrugreview.com/front-page/suppliernews/winning-colours-stain-remover-to-launch-at-duane-reade

QUESTION I was curious to know has there been any discussion regarding the TV ad?  And when it may air again? ANSWER A new possibility has arisen in connection with the DRTV.  A cable television program that deals with a male oriented outdoor lifestyle has taken an interest in Winning Colours Stain Remover.  They find …

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The sampling program being carried out in New York City soon is a short burst distribution of a high volume of pocket packs, with a specific retail partner,  for the purpose of creating awareness amongst consumers of where Winning Colours can be found.  In this program, people are encountered essentially  at random, as a cross …

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This photo taken in a U.S. supermarket a few days ago shows how shelf space can be eaten up with specialized cleaners.  A number of brands require several different versions of themselves to address the most popular stain removing tasks.   The technical logic is that each of the individual variants can be fine-tuned to performance …

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QUESTION: What do you mean when you talk about “business model”? Can you be more specific? ANSWER: I use the term “business model” to describe the most basic operating outline of the company that is possible.  There are many companies out there with interesting ideas, but their “business model” is so complicated that it is difficult …

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I don’t post most testimonials that we receive - this weblog is for the purpose of addressing operational matters of interest to shareholders with a greater emphasis on business issues.  However, there are occasionally items that illustrate the breadth of uses for which Winning Colours Stain Remover can be put that does in fact become a …

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QUESTION: Can you say how things are going at the new distributor Karrys? ANSWER: Karrys, a respected and long established Ontario wholesale distributor, will be an important partner in 2011.  We entered into a business relationship with them at the end of 2010 – with the understanding that their next available sales team training date is …

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QUESTION: (Paraphrased) Why convert debt at this level of share price, rather than wait when share price is higher? ANSWER: I agree completely that debt conversion is best at the highest possible share price.  The company is fortunate that its debt holders have been cooperative in deferring much of their conversion entitlement for the same …

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QUESTION: Any chance we could get an update on Ghana? It’s been almost two months since we last heard anything.  Others would like an update also. ANSWER: Our prospective new importer of Winning Colours to Ghana was most keen to get started right away, however, as discussed in my post of December 12th, Winning Brands wanted …

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Winning Brands posts accurate disclosure of its float on a regular basis, verified by the stock transfer agent.  By this means, we all have the basis of determining whether the market capitalization of the company is realistic.   At current pricing, our market cap is approximately $4.5 Million.     Is this the appropriate figure?  What is a …

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Morning preparations for opening in Steubenville, Ohio.  New town, and a new day of possibilities on the demo road show.  You never know whom you are going to meet during the in-store demos!  Everyone wins.  It’s good for the retailer, good for the consumer and good for the brand.

In preparation for the New York launch with Duane Reade, a new version of the Winning Colours brochure that emphasizes the compact nature of the 4 oz bottle, and shows the associated retail display box, has been created.  This was approved by Duane Reade today.  We appreciate when retailers permit us to include their branding in the body …

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We are still experimenting with which demonstration configuration works best in the stores. We have been given permission to use our new display booth backdrop in this store for demonstrations.  This is a photo after assembly but before starting with the demos.

A number of shareholders have expressed interest in the progress of Fred Lee’s introduction of the Winning Colours rolling display stands at Canadian Tire stores. Fred has delivered and installed 38 rolling displays to date.  That’s approximately 8% of the locations.  Most of the sites he visits convert, even if not on the first visit.  …

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We have been receiving an increase in positive comments about Winning Colours’ usefulness from people who are working with paints and crafts in a professional capacity, including in the entertainment industry, such as people involved in working on production sets for example.   Therefore, the arrival of Winning Colours to Shilpark Studio Paints in L.A. is …

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QUESTION: Are we still in talks with Sam’s Club to do their roadshow? ANSWER: Yes.  In order to proceed through the sequence of events, especially for increasingly specific business discussions, the company has to be approved by the Walmart USA ”system”, because Sam’s Club is a division.   The most recent step was to satisfy that organization that …

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QUESTION: (Paraphrased from several):  What was the reason for posting the building picture from your recent trip? ANSWER: I was able to combine business meetings on my most recent trip for efficiency.  One of the meetings was with a former 504 subscriber, with whom we have not carried out any new 504 subscriptions for a …

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QUESTION: I was wondering if you could comment on why Lowes inviting you back three times to do demos is a good thing. ANSWER: The goal of our relationship with retailers is to make the most of the opportunity for both parties.  Retailers have different approaches to product promotions, so we propose ideas and see …

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QUESTION: What is your policy about pr’s?  Why some and not others?  Can you explain how this is decided? ANSWER: Let’s take some time to respond thoroughly to this important question. The honest answer is that there is always a certain tension between some persons outside of the company who want as much press release …

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In Orlando, Florida today, things are getting underway at the invitiation-only dealer show organized by America’s largest paint sundries distributor, Lancaster.   In the opening moments this camera phone picture was taken showing Lorne Kelly, Product Training Director, (Left) starting to share some “road warrior” stories.  When you combine his enthusiasm for Winning Colours Stain Remover, his …

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QUESTION: “Was the second order a replenishment order, or filling the pipeline?” ANSWER: Each retailer makes different information available to us about sell-through.  It takes time in some instances to earn the trust of the retail partner to receive this information.  Some others have the culture and mechanisms that allows vendors to determine this exactly.  In the …

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It would appear that a number of shareholders are not aware that the RSS subscription feature (Really Simple Syndication) lets them receive posts as e-mail automatically.  This makes it unnecessary for them to return to the weblog to review the latest entries.  If people would like assistance with this feature, please let us know:  maggie@winningbrands.ca

QUESTION: Are we still working with Jay Udell? ANSWER: The reason that I have not provided more updates pertaining to this sector is that Jay Udell has been encouraged by interest expressed in Winning Colours by conventional distributor(s) that service the C-store sector, but has been awaiting a final decision from them.  This is a strategically important …

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We received word today that the DeltaSonic car wash group in the Northeast has decided to test Winning Colours Stain Remover in both detailing and sale to consumers in their forecourts.   An opening order is expected in a week or so.  This group has locations in the following cities: http://www.deltasoniccarwash.com/locations/index.htm If their experiences are positive …

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QUESTION: Is there going to be a formal announcement in a PR when goods have been delivered to Duane Reade? ANSWER: The next news release pertaining to Duane Reade will occur when we know which of their locations will be stocked with the product.  It is our understanding that we will be provided with this …

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Although people around the world share a great deal in common, Winning Brands is still careful to ensure that we receive feedback from consumers in target markets before assuming that the popularity of Winning Colours Stain Remover will be repeatable there.   From Ireland today, more encouraging feedback, as per the note below.   (The response from …

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There has been good progress early this week  in resolving issues that have a bearing on a resumption of ordering; there are no points of disagreement at this time.   There are, however, some practical details pertaining to delivery minimums, but there are workable solutions available in my opinion.  We will work with our distributor to complete suitable arrangements.   When …

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Chartpoppers has completed their interview.  I am not sure when they will post it, and whether it will be extracts or the full item.  I have asked that the full item be available for the our company website.