It is not my intention to deliver Sam’s Club updates every day for many practical reasons. However, at this very early time, some interesting things are emerging. Our shareholders who have been waiting a long time for this tremendous moment, deserve some glimpse of first impressions.
What’s interesting so far today, is that our numbers are holding up to yesterday and that, for the first time, two units were picked up by shoppers by themselves, without being “sold” in the sense of a conventional demonstration. The significance of this is that one version of a future expansion within the system is to have an unmanned show, with suitable self-supporting merchandising, video, etc. If we have evidence that the Value Pak will be selected by shoppers even without needing a live demonstration, it increases the possibility for that cost effective growth option for Road Shows.
In the meantime, Robert continues to adjust elements in the situation to experiment, learn and apply his findings.