First Grocery Store Demo for 1000+ Stain Remover

 

 

Many thanks to the behind-the-scenes team who coordinated our first ever grocery demo for 1000+ Stain Remover yesterday.  The setting was a Family Fare store of the Spartan chain in Holland,  Michigan. 

The store manager said that the weather reduced shopper traffic by 40% from a normal Saturday, yet our Grocery Ambassador still sold 36 bottles in her first ever experience with 1000+.  The store was very satisfied.  

 The purpose of in-store demonstrations, beyond the sales themselves, is to foster awareness amongst store staff,  build a working relationship with the retailer’s category managers based on shared experiences, gain feedback from shoppers in different settings and assess which channels of distribution/retail are viable for 1000+ Stain Remover.   You don’t really know until you try.  Bear in mind that each channel of distribution has different issues and its own mix of  “peer” products in our category. Even the retailers themselves are not equally collaborative.  Some will not let you do anything to support the brand, while others appreciate it a great deal.  It is in the nature of brand development that more things are tried than actually work.  It seems that things came together well for us in this instance. 

On a personal note to our shareholders, I’ll say this.  It’s interesting that even in the noble pursuit of the creation of a business, there are always a few non-shareholding critics  on the sidelines who want to pull you down.  They hijack discussion boards, or sell short, or spread false rumours, lingering with strange obsession in order to find some flaw (real or imagined) that they can exploit.  Their anonymity on such boards lets them get away with outright distortion.   But in the end, obstacles and setbacks can be overcome with determination.  When  accomplishment occurs, critics are disappointed, but the pride grows of those who have contributed.   People who build things, and the people who are with them, are the winners in life.  Thank you to all who contributed to this, our first ever grocery sector 1000+ consumer work.  I reserve the greatest thanks of all to the MANY shareholders who communicate with Winning Brands directly and share their messages of enthusiasm about the company that we are building together.

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