90 additional Do it Best stores started to carry 1000+ Stain Remover in February 2012, bringing the total number since activation of the account in October 2011 to 418. In December, January and February, the number of individual stores replenishing their supply from earlier orders also grew each month. These are still early days, but a positive trend has been established.
Do it Best stores do not have to order the 30.7 oz (full sized) bottles of 1000+ Stain Remover in cases of 12; instead their regional warehouses can deliver as little as a single bottle, twice per week. The little guys (4oz “Handy Size) are ordered in compact Display Packs. This is convenient for the stores by letting them start with a small order and gain familiarity with the product. We call the new stores systematically in order to answer questions and offer assistance. A pattern is emerging; authentic rapport, appreciation of suggestions, sharing of success stories from the field, growing interest and involvement. It is encouraging to see a broadening national footprint. Most states now have at least one participating Do it Best store carrying 1000+ in the store. Only 6 states remain to get the first Do it Best retailer for 1000+.
The monthly Testimonial Presentation Program is operating smoothly. Each month, all stores are reminded about an additional user benefit of 1000+. The March 2012 presentation discusses the remarkable skin friendliness of 1000+ Stain Remover. Kindness to skin is a good product quality for people whose hands get covered with various kinds of grime regularly. 1000+ does not cause the dryness and redness that conventional pumice based “industrial” hand cleaners do.
Below:
New Product Introduction of 1000+ Stain Remover
at the Do it Best Fall Market October 2011, Indianapolis
