The note below in quotation marks was recently received from our distributor in Australia & New Zealand. It’s important to be conservative in estimating the possible impact of such foreign markets upon on Winning Brands. We are not newcomers in Australia and New Zealand and the product has not yet “taken-off”. Clearly, there are marketing concepts that we need to adjust in order to make the most of our potential. That’s the reality check.
But it’s also worth noting that 1000+ Stain Remover is on the shelves of a respected retailer even half way around the world, and these stores are discovering that 1000+ has stubbornly loyal consumers amongst the people who discover 1000+ and its usefulness. This much is an undeniable fact and intriguing – whether we are talking about consumers in North America, Australia/New Zealand, the Philippines, England and a few other international markets where 1000+ has poppped up even in small numbers, a good proportion of people who actually use the 1000+ Stain Remover get to like it a lot. It doesn’t matter where they live. The element of our business goal that we are still trying to get right is the creation of sufficient awareness amongst consumers who have not yet heard of 1000+ Stain Remover. That untapped community of people who have no knowledge of 1000+ Stain Remover is huge. The fact that so few consumers have tried our product(s) yet is a “positive”, not a “negative” when considering our potential – that gap is the reason why our potential remains so high. We have an exceedingly small number of consumer complaints. Our lift-off merely requires a much larger number of people to take that first step – it’s really just as basic as that. Access to improved funding can make that happen – the rest has already proven to be in place; manufacturing, logistics, and professional business operations.
BTW – The net result of the review with our retailer New Zealand was to confirm that they are nearly out of stock and want more urgently. That’s always a good sign. A few thousand units at a time are seeds planted for our future.
The picture below is a typical Progressive Countdown store in Auckland, New Zealand. The shelf-photo was taken with a cell phone camera in an Auckland store.
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…Please find attached two photos of your product on the shelves of (Progressive) Countdown stores in Auckland, New Zealand. As you can see the display box is being used in the stores I have visited, will discuss inner pack counts with the buyer tomorrow and report back….
