Nice to see – Home Depot

It’s great to see that our new 1000+ label treatment is also finding its way to Home Depot Canada shelves now to replace the previous generation of our packaging.  Something like this takes a while to work its way through the distribution system, but it was worth the effort.  Our new branding has terrific shelf presence.

On a technical note, it is interesting that our larger size offers better value to the consumer too, on the basis of unit volume, compared to the well known competitor to the left.   The consumer has to pay 1.5 cents per mL for the other brand rather than 1.08 cents per mL for ours.  In other words, the buyer of our regular sized bottle gets 38% more product for money and far more versatility of uses.   That’s only one of the reasons that we have much room for growth for the 1000+ Stain Remover brand.

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Picture - 1000+ at Home Depot Jan 2014 Picture 1000+ on Home Depot Shelf

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