Winning Brands is preparing to relaunch professional wetcleaning solutions into the dry cleaning sector in 2014.
We had been confined in implementing our business plan for this sector for several years because of contract arrangements. They limited our role to manufacturing our Smart brand on an exclusive basis, rather than being able to to market our brand independently. These constraints have expired. Winning Brands can now apply its own initiatives to attain a larger footprint in this sector.
Today, details of a pilot project were reviewed with a chain of professional cleaners converting from dry cleaning to wetcleaning. The goal of the pilot project is to earn approval of Winning Brands’ products as the official wetcleaning cleaning agents for the garments here. Our new brand name for this sector, BRILLIANT Professional Wetcleaning Solutions, is being introduced at this pilot project as well. The pilot project reflects a new phase of our technical accomplishment for this sector. That is because the BRILLIANT brand has advanced relative to our earlier wetcleaning products known as Smart.
The photos below show professional wetcleaning equipment with specialized internal chambers that combine water and cleaning agents in a unique way to permit processing of “Dry Clean Only” articles without the use of Perchloroethylene. Perc is a controversial conventional solvent that is declining in use for environmental reasons.
Winning Brands is being welcomed into new relationships and opportunities because of Winning Brands’ technical performance and ability to collaborate effectively. It was a pleasure to review the pilot project plans today with our prospective customer!
A news release will be issued if this location makes its launch with Winning Brands official.
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