This is a picture of 1000+ Stain Remover in an Ontario location of the Canadian Tire retail chain, December 15th, 2017. This location is first in the national chain to bring in 1000+ Stain Remover on a Direct-Store-Delivery basis (DSD), as the first step in the return of 1000+ Stain Remover to this chain; an initiative that began in the last 30 days.
Canadian Tire is one of that country’s best known mass market retailers with approximately 500 locations and is iconic in Canada.. Winning Brands is targeting a return to Canadian Tire after a hiatus of 2 years, as part of Winning Brands’ comeback and growth plan.
DSD can be an intermediate step in gaining/re-gaining a national listing, when sufficient consumer demand materializes and the number of participating DSD stores achieves critical mass. This is how 1000+ Stain Remover returned to a national listing at Home Hardware in Canada in December 2017.
This new Canadian Tire placement arises from coordination between Winning Brands and a distribution partner, who will assist implementing Winning Brands’ growth plans for the Canadian Tire account. The initial DSD placement is always the most difficult because it requires corporate approval, despite being DSD. Now, with this in place, the Canadian Tire initiative will be ramped-up.
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Winning Brands appreciates the cooperation of all parties. We are glad to see a growing number of points of sale emerging for consumers to buy 1000+ Stain Remover conveniently.
More information about Canadian Tire: https://en.wikipedia.org/wiki/Canadian_Tire
