Continue reading »]]> This afternoon I will be providing answers to shareholder questions in a telephone call that any interested shareholder can dial in to and listen for themselves.  The questions are those which we have been inviting people to send in by e-mail.  It’s vital that we have as many questions as possible.  My goal is to address them frankly and briefly to get through as many questions as possible.  Please do send YOUR questions in to eric@WinningBrands.ca before 4pm to have your question included.  No subject is off limits, although only questions with language “fit for prime time” can be read.  In terms of content please make them real to your interests.  In other words, this is about answering real questions, not a public relations lecture.   It would be good to hear and share your specific queries.  It can be interesting not only for the firm to hear from you, but other shareholders as well.   THE MORE QUESTIONS THE BETTER.

To hear responses to your questions, please join me

Monday May 20, 2013 4PM Eastern  Dial-in: 1-267-507-0240 

Conference code: 602802

Continue reading »]]> As we are joined by additional shareholders, we thank you for your interest.  Many current shareholders have found that their relationship to the company is based on first-hand experience and appreciation of our lead product, 1000+ Stain Remover, World’s Most Versatile Cleaning Solution.   In the USA, we encourage you to obtain some for your own use online at www.HomeDepot.com or from a participating Do it Best Hardware store near you. If you are in Canada, 1000+ Stain Remover is now available (in the Paint Department) at Walmart, Home Depot, Lowe’s, Canadian Tire and Home Hardware.   If for some reason it is not convenient for you to obtain a sample in these places, please let us know so that we can dispatch one to you.  Please send an e-mail to CustomerService@WinningBrands.ca   with your name, delivery address and telephone number (for the courier waybill).   1000+ Stain Remover can make a contribution to convenient clean-up and stain rescue in every home and workplace.  Our goal is for 1000+ Stain Remover to become a household name coast to coast in North America and the favourite brand in its category.  Just one bottle – a thousand solutions!

If you are not yet a shareholder, please do visit our Investor Page at www.WinningBrands.com for a frank discussion of the challenges associated with this great objective.  This is particularly important in the context of the Investor Awareness initiatives that Winning Brands will be undertaking to increase exposure of Winning Brands within the investor community now and in the future.  The website investor page FAQ and live greeting are an important part of understanding the company, as are the company’s filings at www.OTCMarkets.com   Winning Brands is proud of its bold mission and also proud that it has made it clear from these filings how difficult the mission is.  Additional resources are www.1000Plus.ca and www.Facebook.com/1000PlusStainRemover
 

Continue reading »]]> OTC Markets has a policy of permitting 5-day extensions on a quarterly filing.  Our audit begins in June, with substantial preparations required for the auditor in terms of due diligence materials.  A few extra days is helpful to a small organization, in view of the heavy undertaking before us.  We are targeting May 20th.  A reminder – the majority of OTC quoted entities do not provide the regular filings that we do.

Continue reading »]]> Further to the adoption of the Modified Strategic Plan referred to in the recently filed 2012 Annual Report, a few changes are happening in the Sales Department. 

In Canada, we are going to put more emphasis on increasing sales turnover in existing national accounts, rather than cultivating new accounts for the time being.  This is because the existing national accounts include stores that already are within a convenient drive to most people, including Walmart, Home Depot, Lowe’s, Home Hardware and Canadian Tire.  The emphasis will be in providing these (and some other existing accounts) more coordinated sales and marketing support.  The separate position of Canadian Sales Manager will therefore be retired.  Sales and Marketing Support of the existing national accounts will be performed by a reorganization of existing personnel.  This greater emphasis on improved performance from existing stores  in Canada is vital because we are already in a number of the country’s largest retailers.  Their widespread distribution in the country, their high recognition factor, their exceptional reputation and consumer reach is sufficient to generate much more activity.  We will be redoubling our efforts to determine how.  It will no doubt require increasing consumer awareness.  Therefore we will also have a marketing relationship associated with a decorating and design TV program called Steven and Chris on a test basis starting this summer.   This would be the first time that our lead product has had a nationally distributed marketing message.

In the USA, we similarly want to increase the sell-through in existing accounts in order to earn the reputation for the brand of moving well.  When this increase occurs, then we can resume our prospecting on the consumer retailer side with a stronger case to make.  Accordingly, the Sales Support/Marketing Support model (with emphasis on support) will be applied.

Additionally in the USA, as mentioned in earlier posts, we are going to approach the commercial/industrial side with more vigor.  This is not the “next big idea” to replace other efforts – it is a way of developing reach into the less visible commercial side with a more detailed and coordinated approach than before, with better utilization of manufacturer’s sales representatives that are already in the field calling on suitable customers.  A team will be formed and coordinated by U.S. based management of this task.  It may be possible to add new institutional customers without the long waiting periods associated with  retail banner buyers acting. 

Continue reading »]]> QUESTION

Over the last few days, several shareholders have asked by what means they will know what progress we are making toward up-listing to OTCQB.

ANSWER

Uplisting requires registration with the SEC.  An attorney has already been engaged to be our counsel for that purpose.  Due diligence materials for this process are being assembled.  Also required is an audit by PCAOB registered accountants for year ending 2010 to establish an opening balance sheet, and then for the two operating years 2011 and 2012, as well as for a stub period (i.e. the interim period from December 31, 2012 to the registration filing date).

Now that the attorney has been identified, we have been speaking with/interviewing candidates for the auditing role.  It is important that the right fit exists because it is not desirable to change auditors casually.  Accordingly, when making such an important choice, it is ideal to establish a professional rapport that works well for all parties concerned, including the attorney.  Cooperation between the auditors and the attorney for the purpose of the registration is ideal.  Also, to what extent are the auditors able to assist with post registration compliance quarterly reviews (timing, work load, internal capacity, cost, etc)?  That is the reason that our most recent Attorney Opinion Letter has been prepared by legal counsel who is most familiar with the company and who will be most closely associated with the registration.

If things go as planned, then our audit for the years mentioned will take place in the June/July/August period.

We will announce the appointment of the auditors by way of News Release in due course to provide a key milestone in this process.

Continue reading »]]> We will need another few days to obtain and upload the Attorney Opinion Letter for Winning Brands Annual Report.  These letters, if taken seriously, are not a rubber stamp, and require a meeting/interview between the attorney and company management.   It is likely that the Limited Information symbol will be in place for the next few days only until the Attorney Opinion Letter is provided and uploaded,

Continue reading »]]> QUESTION

Hello Eric, Please update OS & AS correspondence with us! Shares are continuously being sold, and I am not sure if folks are selling theirs or new shares are being issued.Please englighten since this R/S aftermath. We need to know if new shares are being issued…

ANSWER

Attached is the report of shares outstanding.  The authorized share count is being reduced by 90% to 500 Million as reported in the News Release dated April 24, 2013.

Shareholders should expect issuance of shares under the new lower ceiling as the firm settles obligations, proceeds with registration and implements the Modified Strategic Plan referred to in the 2012 Annual Report to increase sales later in the year through new methods and initiatives.  Operating deficits have been declining substantially each year, as illustrated below.  This means that more of the funds raised in future can be used to reduce liabilities.  If sales increase in the second half of 2013, the positive trend of deficit reduction will be accelerated. 

As of  the time of this response, 220,458 shares have been purchased/sold since April 26, 2013, representing approximately 2% of the company’s outstanding shares.

Continue reading »]]> We are honoured that Home Depot has just approved the introduction of a 1000+ Stain Remover brochure that has been modified to reflect the Home Depot store environment, for their use specifically.  This new item will be printed and distributed in Canada starting in May. 

As per the recently filed Annual Report, a Modified Strategic Plan is being adopted that shifts focus to increasing consumer sales through existing retailers, bringing industrial accounts on board for the first time in a systematic manner and boosting the role of line extensions, amongst other things.

Improved integration of 1000+ Stain Remover’s signature brochure with a respected retailer’s internal merchandising programs is an example of enhanced work with existing accounts going forward.

Continue reading »]]> A News Release has been issued which provides details of the consolidation of Winning Brands shares on a 1:500 basis.   The release invites shareholders to e-mail their questions or comments.   I will read and respond directly to all shareholder correspondence on this important topic.  

Special note to long-term shareholders (“Longs”):  There is no formal definition of a “Long” .  The duration of holdings is part of the definition; the dollar amount invested is also part of the definition.  Opinions vary as to what combination of these factors defines a “Long”

Therefore, If you are a ”Long”, by your own definition, please let me know so that the company can make an assessment of how many current shareholders are “Longs”  as well as the originally invested dollar amount represented.

Thank you.

P.S.  E-mail and VOIP has been sporadic since last Thursday when our Server was affected by technical problems.  This has been under repair and should be rectified within 48 hours.  If your e-mail does not go through successfully, please try again.  Each one will be acknowledged.

Continue reading »]]>  

The Current Information Tier has been returned to Winning Brands.  Here is an interesting statistic: as at December 31, 2012 only 2,499 companies amongst the three principal Pink Sheets tiers provided Current Information Disclosure, whereas the majority, 3,674, did not, of whom 3,065 provided “No Information” and 609 provided Limited Information during the year. 

There are two additional lower tiers that represent even less disclosure, and questionable behaviour, Grey Market and Caveat Emptor, whose numbers are not included, but are traded nonetheless.

Our Current Information Tier rating is therefore an accomplishment and keeps us in the minority of firms in our category that meet this standard.

Continue reading »]]> QUESTION

At this point, is there anything that would prevent a reverse split? Thanks

ANSWER

We will be holding a telephone conference call for shareholders to provide more information about this topic and to answer any other live questions and take live comments.  The date of the CC has not been finalized.  I will report back on the date asap. 

It would be particularly helpful during the conference call to speak to persons who have the greatest concerns, including the greatest criticism, in order to set the record straight in direct conversational format, by presenting facts which are not brought forward on a discussion board, or deleted quickly by adversarial parties.

Many supportive shareholders have given up commenting on the board because of the domination of a few non-shareholders who have their private agendas.  It would be a pleasure to meet them head-on in unscripted conversation for the benefit of shareholders, and do some major myth-busting while we are at it.  It’s easy for a few to hide behind anonymous posts – they won’t get away with much if they have the courage to identify themselves and be held accountable for mis-statements, illogical argument, false assumptions,  things taken out of context, etc.  Shareholders would find such an exchange highly beneficial.

Continue reading »]]> QUESTION

Eric,  Please tell me that you are not contemplating or planning a reverse split.  This would be the worst thing you could do at this point.  IMO.  You are growing the company, please don’t waste the co.s potential with a r/s.

ANSWER

Short Answer: 

You should count on an eventual reverse split.  The company has always taken the position that a R/S in connection with an uplisting has justification and purpose. It will ensure that the company can grow through access to financing that is less expensive and more predictable.  We are serious about attaining registration and uplisting.  These things usually go together, as previously (and publicly) stated.

More detail if you are interested:

It is not responsible for the company to think aloud, i.e. publicly, about the operating specifics of various re-financing scenarios because they are subject to factors beyond our control, including the stance of legal counsel, auditors and regulators, all of whom have to approve.  A feature of our thinking is how to recognize the special category of investor who has been with the firm for a long time, or has accumulated a high dollar investment cost.  This is difficult because it is so unusual; there are not as many precedents to draw upon – and this must also be within regulations.  Like many difficult things, it’s worth the effort to try.

To say that an R/S is the “worst thing” is mistaken.  The “worst thing” would be for the company to be unable to carry on or meet its obligations with sufficient professionalism so as to justify its relationship with top retailers.  A company’s ability to continually reinvest in practical things that support such retailer listings is a requirement of doing business with them.  We have several excellent relationships that must be maintained to a high standard of reliability – supplier to customer.

To date, Winning Brands has endured the inefficiency of raising capital under exempt offerings in the Pink Sheets environment.  The options are limited and they are expensive, but it is a place to start.  Historically, most ventures that started in the non-reporting issuer space of Pink Sheets did not make it to the next level up.  They were either unable or unwilling.  It’s difficult. 

However, when the business becomes a fully reporting issuer quoted on the OTCQB (as a next logical step) – doors open to friendlier financing.  There is no dispute about that within the investment community.  Fully reporting status removes barriers to positive options

Amongst our peers, Winning Brands is known to be serious in purpose, determined in its mission and far better than most in shareholder communications.  Moving up to the next level is what our shareholders need in order for new momentum to be realized.  Accomplishing this will be beneficial for the company in many ways, which in turn can be reflected in market cap.  The impact of a R/S can only be assessed some time after the fact by examining the long term impact on market cap.  The “typical” R/S in the Pink Sheet space is not the only available model. 

Beyond the “hype” on the subject of R/S’s they do not have to be disastrous.  Much depends on the motive, the context, the specifics, the subsequent events.  Cynical R/S’s are a lazy way to increase the share price.  A company embarking on the path of registration is not lazy.

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Continue reading »]]> QUESTION

Over the past few weeks I have observed that hundreds of millions of shares are being purchased in large (30 mil at a time) chunks at almost zero value.  What is this all about?

ANSWER

Short Answer:
I do not know who is buying the large blocks of shares. 

Additional information if you are interested:
It may be market makers for their own purposes, or it may be people through their trading accounts.  The company is not in discussion with any person officially or unofficially to foster purchasing of shares.  The company also has no stock promotion campaign underway.  The company is in the highest risk category of investment – a WNBD share purchase decision would need to be their’s alone, as it is highly speculative.  This is also emphasized in an audio visual greeting on the investor page of our website.  It comes on automatically.  It cannot be missed. The plain spoken, sincere, cautionary note is exceptional in our peer group for its responsibility and conservative tone.

Of further help in avoiding promotional excess, there are some very hardworking skeptics on the discussion boards doing their best to disuade anyone from purchasing our shares as well as encouraging anyone who still has shares to sell while they can.  They follow the company day and night, paying a great deal of attention to it.   Accordingly, there is no possibility that anyone in the discussion board environment is uninformed about the risks.  We thank these skeptics, truly, because they serve the company’s interests through their 24 hour attention to the company.  By fostering skeptical discussion on their own time (the most active of whom not even being shareholders), they ensure that all WNBD share purchases made by readers of those boards are made on a fully forewarned basis.  This helps to ensure that our shareholders are truly the best profile:  self-assured in their buying decision without any illusions as to the challenges, fully aware of the company’s shortcomings (as skeptics would see it) and familiar with our products, policies and objectives with as much prior disuasion as possible.  There has been no promotional excess to stimulate the buying – it is organic to the market and occurs despite the efforts above.

Also, the trading volume of WNBD considerably exceeds the volume of share issuance.  There are people who feel that our operational accomplishments represent a foundation for future positive developments, and that our current market cap of approximately $500K – $1Million is low compared to what may happen “one day” if key tipping points occur.  Even taking a reverse split or other resturcturing into account, their view is that a trading upside exists at current levels.

My own opinions are expressed in this weblog, which is an uncommon service for our shareholders.  It provides frequent operational highlights regarding our aspirations and our setbacks,  and answers to shareholder questions.  My overall opinion is that we face the same challenges that thousands of other aspiring junior companies face, most of whom fail – but that we have more spirit than most, more determination to get through the obstacles and a greater willingness to share the good, bad and ugly of the process with our stakeholders.   Our filings over the years have been professional, easy to understand, fully disclosing all that is challenging and also sharing our vision.  Even when a filing is delayed, it is ultimately made to the Pink Sheet Current standard.  Thousands of OTC quoted companies never provide information of the quality that we do.

Bottom line, I very much appreciate the large block purchases to which you refer.  I cannot promise those buyers any specific outcome for their shareprice or for the company’s future, of course.  What I can promise is that we remain devoted to our goal – and such comittment is well understood to be an important factor in success in life, whether for individuals or for companies.

Continue reading »]]> There will be a 15-day delay in our uploading the 2012 annual filing which is due April1st.  This will result in a temporary change in status from Current Information Tier to No Information Tier (because the previous filing was for a period that was more than 6 months ago).   This does not affect the ability of shares to trade in accounts where they are permitted to do so.  The 2012 annual will be uploaded and the Current Information Tier will be returned. 

Also, we have met with prospective auditors in connection with our desire that Winning Brands shareholders have the benefit of the business becoming  registered and uplisted.  Consultations are underway as to the best way to expedite this. 

We are committed to finding means to reconcile a variety of stakeholder interests in a manner that addresses challenges and opportunities both.  

We are also aware that registration and up-listing is not by itself sufficient to provide shareholders with new opportunities.  That is an administrative accomplishment, and important, but does not address the business issues.  The business itself also requires new momentum.  Earlier initiatives have not yielded sufficient results over the years, despite some accomplishments..  Life after our up-listing will not merely be a continuation of our previous routines – the search for the right mix of operational factors and people is underway.  

Continue reading »]]>  

The photo below was taken today in a store where the new style prototype labels were placed for evaluation by staff and customers.   This logo treatment has been under development to give more emphasis to long distance visibility of the name and simplification of the front panel.  This is the first time that we have the most up-to-date label version in a retail setting for evaluation. As previously discussed, neck tags will be used to highlight specific sectors and promotional programs.  We will have these in place on store shelves before our return to TV commercials in Canada (where 1000+ Stain Remover is available nationally at Walmart, Home Depot, Lowe’s, Home Hardware and Canadian Tire stores), to support the brand at retail.

Discussion of re-financing is subject to confidentiality issues, however I can say that we continue to work toward arrangements that will be sensible, and if possible associated with an up-listing to OTCQB.   There are various things that need to be in place for the desired arrangements to be activated.

Continue reading »]]> QUESTION

Hi Eric, any reason for the volume of over 300 million? The message board kind of implied that the volume was a sale by you. If this is the case would you care to comment? Thanks

ANSWER

I do not know who the buyers or sellers were on Friday.  Winning Brands does not sell to the market, and therefore is not one of the sellers.  Over the past 90 days, the number of shares traded is 1,267,613,096. This is approximately 3 times greater than the maximum total dilution that would have been possible, even if all authorized shares had been issued at the beginning of this period, which they were not. 

Trading volume in WNBD has always greatly exceeded the number of shares entering the market through third party debt settlement or Regulation D, Rule 504 investment retirement.  

Many people in the penny stock environment have eventually come to know Winning Brands.  It’s clear to most that we are a hardworking, legitimate business that is striving for a stated goal.  Some people think that it is impossible that we will accomplish it, either because of my shortcomings, real or imagined, or for other business reasons. Other people feel that our commitent and spirit is a characteristic of success stories, and we will ultimately prevail.

I have no doubt that two high energy activities are occurring simultaneously at the moment:  high energy liquidation by those who want to get out while they still feel they can and high energy purchasing by those who feel that our path forward includes unforeseen positive outcomes that make us a good speculation. 

We have always been clear in stating that we are in the highest risk category of investment but that we are working with a great attitude to achieve a tremendous goal.  That’s not a mixed message – it’s the way the world really works – the most spirited people and companies strive toward challenging and meaningful objectives. By virtue of these challenges, many fail, but not all. The speculative investment marketplace exists for situations of exactly this type.  If we fail, there will be skeptics happy to say “I told you so”, and if we succeed, there will be good people proud of the accomplishment.   In the meantime, the devotion of our skeptics to tirelessly alert all parties to the risks and perceived shortcomings of this venture has ensured that no person can possibly  be unaware of the risks.

For the record, by way of guidance, it should be anticipated that the full extent of the Authorized Share Limit will be required to address orderly debt retirement, by the end of Q1 reporting period..

Continue reading »]]> QUESTION

Hello Mr. Lehner.  Any sort of update would be nice.  Thx
 

ANSWER

We are working hard on the attainment of registration and up listing to OTCQB because of the well-known benefits that this brings.  This is our top priority because all other operational elements will receive a lift from this accomplishment.   Product marketing arrangements can receive a substantial boost from the friendlier financing in this environment.   We have a terrific foundation to build on – excellent product(s), retailer relationships, operating team and vision.  We are proud of who we are, what we are doing and where we are headed.  Synergistic alliances will grow in importance in the future and will strengthen this foundation. 

We are really looking forward to what is ahead for us – despite the substantial present challenges.  These difficulties are thoroughly disclosed in our filings in great detail.  Nonetheless, dedication to overcoming challenges is the hallmark of eventual success.  We have such dedication.

Continue reading »]]>  

We had the pleasure of receiving another (small) order from the U.S. Coast Guard through the GSA yesterday.  This is a follow-through order from a GSA entity with whom we have done business before, thus a pattern is starting to emerge.  Slowly but surely, one thing is leading to another and this new relationship is advancing.

By co-incidence yesterday, we had a formal introductory briefing with GSA personnel by conference call that set out a 112 page PowerPoint summary of rules, procedures and opportunities associated with GSA business.   A GSA analyst has been assigned to us as a resource moving forward.  His responsibility is to both ensure that we comply with contract elements and also that we can flourish if possible in this setting. 

Remember, from the GSA perspective, long term relationships are the goal.  The initial contract has a 5-year duration with additional 5-year renewal periods.  Their mindset is toward cooperation over the next decade and beyond.

 The GSA knows from its operational experience that new GSA relationships are difficult to activate – but that such relationships are highly beneficial if fully activated.  Our GSA representative emphasized, unprompted, that we had the right attitude to succeed with the GSA.  He said this based on his experience dealing with new contract holders.

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Continue reading »]]> New uses keep emerging for 1000+ Stain Remover.  The testimonial below was received this week.

For years I’ve been working on my antique rowboat and canoe. Every couple of years I have to patch them up and by the time I’m finished, there’s more fiberglass on me than the boats!  Normally it would take me days to get it off… then somehow out of desperation.. I tried 1000+ and It came right off !!   I told my wife. She was complaining about Pine Sap that we couldn’t get off. 1000 + worked right away !! . It’s a long way from our Island to get more.  Now we always keep two bottles at the cottage because we’re scared to run out !! Thanks

Photos Below:  A) How fiberglass is used to repair boat;   B) fiberglass repair kit

Continue reading »]]> Further to my earlier post about new distributor Emery, 1000+ Stain Remover goes on displayfor the first time in the New Products Section at the Emery’s annual Trade Show, to be held this year in March 2013. The photo below shows the 1000+ Stain Remover 4oz “Handy Size” that can fit anywhere to reach for when messes happen.

About Emery-Waterhouse
Founded in 1842, Portland, Maine-based Emery-Waterhouse is a full-service independent hardlines distributor serving hardware dealers, lumberyards and home centers throughout the Northeast and Mid-Atlantic regions. In 2008, the company launched its Emery Building Materials division with operations in Pennsylvania.

Emery-Waterhouse offers product assortments across all major categories ranging from hardware, tools, paint and sundries to lawn and garden supplies.

In addition, Emery-Waterhouse offers value-added services such as innovative merchandising and sales solutions. For more information, visit www.emeryonline.com

Continue reading »]]> At an awards ceremony last night, in which the Mayor of our community was being honoured for his exceptional work, the Art Gallery photographer saw my business card and stopped what he was doing to share a wonderful experience that the Art Gallery had with 1000+ Stain Remover recently.  The gallery had permitted the walls themselves to be used for an art experiment which was on display for 3 months.  It turns out that the restoration of the walls was more challenging than originally anticipated.  At a critical point in the process, as gallery personnel were deciding what to do next, the photographer himself suggested 1000+ and all persons involved where relieved and pleased to see the removal of the unwanted material from the walls was made much easier and successful with our product

I was particularly grateful for the gentleman’s generosity in sharing this experience with such enthusiasm to all people present, creating a moment that I am certain that stakeholders would have been proud of.  There will be countless such opportunities for 1000+ Stain Remover to be discovered and enjoyed in years to come as 1000+ moves toward its destiny as a household name.  

The joy of satisfied consumers when something they value has been rescued from damage is a real delight to see.  File Photos of the McLaren Art Centre.

Continue reading »]]> We receive a number of customer testimonials, but do not typically post them.  However, when a customer has gone out of their way to photograph their experience and share the details, it’s a reminder of just how wonderful customer enthusiasm can be.  The following item was received this week:   This illustrates why we are passionate about what we do at Winning Brands – and why we are looking forward to reaching our goal that 1000+ Stain Remover becomes a household name and favourite in its category.

I have to share this story with you. My niece was raving yesterday about your product, I thought ya, whatever, I’m a believer in “Spray Nine”, and then that night……..I spilled red wine down the front of my white BCBG silk sweater, and jeans.  I promptly blotted it up, and did my “Spray Nine” and was going to wash it right away…… I then noticed that the red wine stain (what was left) had instantly turned blue, bright bright blue.  I researched on the internet and applied table salt which did lighten the blue, I called my niece and asked if I could try that product she had.  She dropped it off to me and within an hour and a wash it was like new again I’ve attached the pictures. I went to Home Depot this morning and bought the last two bottles they had. By far the best product EVER! Thanks for your invention, N.F.

Continue reading »]]> QUESTION

Dear Eric, Do we still have a shot at the big box rollout?  You have been silent about this subject. Is this still a possibility? Anything I can pass on or is it still too sensitive  a subject. Thanks….

 ANSWER

The previous public answer to this question remains accurate to the best of our knowledge.  It is enormously frustrating to us that we cannot spell out in detail exactly what the steps are: forward, backward, sideways, etc in dealing with the large accounts, but this is a serious matter of confidentiality on their part.  I try to balance a possible business opportunity “opening” with plain-spoken cautionary reminders.  It would be easier to say nothing, and thus risk no misinterpretation.  On the other hand, then I receive requests for updates because I have been silent.  The operation of a public entity is a serious balancing exercise, generally leaving the CEO satisfying nobody for either not revealing enough, or revealing too much. 

The large retailers cycle through many personnel changes, policy changes, strategy changes – it’s amazing.  Despite the large number of SKU’s in the national accounts, many products come from a smaller number of established vendors.  Getting that first real big break as a spirited independent brand is a “blood, sweat and tears” experience for sure.  If you turn the corner, then it can be huge – but until that time, it’s nerve wracking.

In the meantime, spelling out the challenges in detail upsets the stock promoter types who want the company to say and do anything positive to provide stock buying interest vs others who feel that even the slightest bit of sincere enthusiasm for what we are doing constitutes a “pump” or is misleading somebody by dangling carrots.

The fact of the matter is, and always has been, that what we are trying to accomplish (building an independent national consumer product brand with continent wide distribution) is a fight against the odds.  I have always been plain about the challenges.  They are huge.  Success is not guaranteed.  The only reason that anyone tries, is that in the few cases that this kind of success is achieved, then the rewards are enormous, on various levels.  It’s called reaching for the brass ring.

I am dedicated to the goal and believe in what we are doing.  As long as the company survives, follows through, builds on its advancements and learns from its setbacks then its stakeholders can benefit.  As has been recently observed, the company was a positive experience for shareholders until 2010 – when the share price fell precipitously following the question of whether Walmart was delisting us.  It took a year to prove that this was not happening, and that Walmart was resuming ordering for more stores than before.  That type of “issue” has a huge impact on a small company.  There are others that arise and get dealt with as astutely as possible. It’s a dynamic process: research & development, manufacturing, distribution, customer relationships, staffing, marketing, financing, publico regulatory compliance, etc.

Bottom line – No single buyer, no single banner, no single barrier is going to single-handedly determine this company’s destiny.   Our lead product is a “natural” to become a household name and favourite in our cateogory.   We have to foster recognition of this fact amongst the trade and consumers.That’s what we are TRYING to achieve.  Any prospective shareholder has to understand that this is a goal, not a promised outcome.  It’s a goal that we feel passionately about.  To believe deeply in the worthwhile goal that you are striving for is still legal, moral and ethical as best as I can tell.

Continue reading »]]> QUESTION

“…If and when you R/S, would you please post what an R/S is, I feel that it is misunderstood by many.
People are lead to believe that somehow their shares become worthless (Bashers have done well scaring people)….”

ANSWER

R/S is a short-form for Reverse Split.  It is a method to reduce the number of shares outstanding without affecting the percentage ownership that people have.  It is also known as a share consolidation.

For example, if a shareholder holds 1/2 of 1% of the ownership of the company with their current holding, then they will still have 1/2 of 1% after the share count is reduced because everybody’s shares are treated the same way.  Because there are fewer shares outstanding, the market capitalization is distributed across a smaller number of shares, typically resulting in a proportionately higher share price.  By itself, a Reverse Split is a neutral event.

What bashers are referring when they use phrases like shareholders being “wiped out” is that the share price often declines after a Reverse Split if the company does not have countervailing reasons for the price to remain stable or to increase.  This is particularly important if the company continues equity financing after the Reverse Split (which is the normal thing to do).  The goal of the company carrying out a Reverse Split should be to generate legitimate positive business developments as it carries on  its business after the Reverse Split.   The ability of a company to provide such off-setting positive factors will vary depending upon the circumstances of each company.

One important fact about which there is little dispute is that a Reverse Split generally ensures that the company can continue operating normally if it has financing difficulties due to a large float.  Although it is easy to portray a Reverse Split as the worst possible development,  a company’s continued positive operation is more beneficial for shareholders than its loss of momentum due to operational constraints, or an inability to meet comitments in a timely manner.   That’s why even bashers will admit that the company’s continued operations can be ensured through a R/S. 

In the case of Winning Brands, the attempt to avoid share issuance in 2012 has cost it operational momentum by depriving the firm of the resources needed to make the most of its opportunities.  It should be remembered that the valuation of shares flows from the “market cap” which is established by the free market.  Even after a post-split dip, the shares can recover and advance beyond where they were at the time of the split.  The likelihood of this depends upon the company’s ability to achieve its business goals.  In the case of Winning Brands, reference to the early years as a predictor of the future is flawed because of the assumption that all relevant factors remain unchanged.  Much good has happened in the past 2 years which lays the foundation for greater advancement than anything which happened in the first 4.   Spirited independent consumer product success stories almost never have a straight line success curve.  The formative years are always the most difficult.

In summary, a Reverse Split is considered an unwelcome development in most cases, but can be in the long term interests of shareholders if the company’s renewed ability to raise funds yields positive operational results. Winning Brands is committed to its mission, and therefore can still accomplish what it needs to in order to be very successful.

Continue reading »]]> With great sadness I share the news with people who are familiar with Winning Brands that we have said our final farewell to a spirited team member, Monique Craft.  Monique died peacefully this afternoon after a health condition which she had been struggling with for many years won out in the end.  Monique is remembered by Winning Brands for having been an eager volunteer in the community, enthusiastic mother and wife – and great fan of 1000+.

Those of us who were with her in the hospice over the past few days had much to share in describing her ability to persevere through life’s challenges yet remain positive throughout.  Monique’s role at Winning Brands more recently had been in-store demonstrations and making calls to stores which carry 1000+ to provide product knowledge and share product experiences. 

May Monique rest in peace, as she gave her family and community as much as she could – and was much beloved in return.  Monique already has 7 grandchildren – and has lived life as fully as is possible for someone who is only 51 years.

In the picture below, Monique is on the left, beside Tammy Ritchie (middle) and Home Depot associate during in-store demonstration of 1000+ Stain Remover.

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Hello Eric, Hope you are well and things are progressing well.  Regarding your recent blog, would you possibly clarify what the meaning behind this paragraph is.  It is a bit technical for me to understand in which way these quoted words have a relationship with another. My guess Rule 504 will continue its course,I hope i am wrong. The impact of the company’s progression from the category of “exempt offeror” to “registered offeror” in due course will be to permit a wide range of new shareholders and professional money managers to participate in WNBD for the first time. This is vital for the company’s operations as well as to enhance liquidity. Thank you for your time.

ANSWER

A firm can be public, but not yet registered with the SEC.  Winning Brands falls into this category.  It is classified as a “non-reporting issuer”.  The term is a misnomer, because the firm does actually “report”, but not to the SEC in most matters.  Instead, it reports to the public by means of the Alternative Reporting Guidelines of www.OTCMarkets.com, or “Pink Sheets”, the quotation service.  Regulators generally consider this to be an adequate compromise for small entities that receive capital from investors for shares, but for whom the costs in time, money and process for conventional reporting to the SEC are not feasible.

The price that the non-reporting issuer pays for this compromise is that its ability to issue shares is confined in a number of special ways.  Limited types of share issuance are classified as “exemptions”.  Therefore, an exempt offeror is a non-reporting issuer which is meeting one of the exemptions available by which it can issue shares.  The most frequently referred to exemptions fall under Regulation D, such as Rules 504, 505 & 506 – but these are not the only exemptions.  Regulation A is another method by which a non-reporting issuer can introduce securities to suitable investors, after a specific consent of the SEC by application.  One of the most restrictive features of most exempt offerings is that the share subscribers must usually be so called “accredited investors”, i.e. persons with a high minimum net worth or consistently high taxable income.  Either of these definitions generally confine the exempt offerings to a small percentage of the population at first.  Only after ownership by such accredited parties (i.e. either individuals or in some cases legal entities) can their shares eventually be released to the public at large.  The duration and circumstances of this holding period are the subject of various legal and regulatory definitions, both formal and by general precedent.  Also, the amount that can be raised by means of exempt offerings s limited by prescribed upper limit, annually.  So an exempt offeror can raise funds through these channels, but the number of available participants is limited and dollar limits are set.   

A registered offeror is an entity which has met the requirements of SEC registration.  Such an entity can generally offer its securities to a much wider audience because of the pre-emptive controls put into place as to the nature of the registered shares and the information associated with their offering.  Generally, the limits that are imposed on exempt offerors no longer apply. 

The effect upon the company of combining registration and uplisting to a quotation tier higher than OTC Pink, such as the Bulletin Board, either FINRA’s or the OTCQB, is to “open up” exposure of the firm to a vastly wider range of investors.  This helps liquidity and makes it possible to attract institutional placements as well.   Registered companies and shares are taken more seriously and have possibilities that just don’t exist for exempt offerors.  The cost of money secured in this environment is generally lower (but compliance costs are higher).  Arrangements are also more in the line of friendly financing, in so far that sensible arrangements are negotiated between equals, rather than the excessive reliance that exempt offerors have on a small number of qualitied parties. On balance, it can be thought of as moving your family to a better neighbourhood.  In real estate, location matters.  In the equity markets, registration matters.  It’s just not possible for all companies to take that step because of the associated costs.  Also, not all companies possess an internal culture that fits a reporting entity.  The effort to communicate is ongoing and exacting.  Winning Brands already demonstrates willingness and ability in this cultural sense, whereas many of its peers do not, and are not likely to thrive in the environment where this is necessary.  Therefore, if a smaller emerging enterprise has reason to believe that it will be able to sustain the higher compliance costs in the future, and is willing to provide appropriate information continuously, then the added benefits will probably outweigh those costs, sometimes to an enormous extent. 

Therefore, contrary to your implied assumption that additional offerings under Regulation D, Rule 504 would be undesirable, there is in fact a greater constraint upon the equity financing to be raised, than with the case of registered offerings.  Regulation D, Rule 504 subscriptions are often cast in a bad light more in connection with its abuse, than the system working as intended.  For example, Winning Brands never exceeded its annual limit under the regulations, but some issuers have.  Another typical violation is for companies to coordinate with stock promoters to combine the issuance of new shares under an exemption and to promote them at the same time without the public having adequate information in accordance with an accepted reporting standard, such as OTC Pink.  It is therefore a violation for OTC quoted stocks that are Yield Sign, or Stop Sign, to engage in stock promotion.  Another example of a violation would be to issue shares under the exemption, but fail to disclose this fact by means of the public filing of a Form D Notice of the Sale of Unregistered Securities. Wherever there is a rule, there are people to break them, in any facet of life.  Winning Brands has always understood that it is a privilege, not a right, to raise funds under exemptions and has tried to be responsible and moderate in behaviour within this privilege.

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A shareholder contacted the company today wondering whether trading volume was higher than average in the past two months, and whether this necessarily indicates dilution.  An official transfer agent share count as of today is attached.  It confirms that there has been no change in share count since December 31st.

WNBD trading volume has always exceeded share issuance by a wide margin.  In over 7 months from July 2012 to today,  245,333,334 shares were issued, This was the lowest  proportion of shares issued in a 7 month period since the company’s inception.   Yet, during this time, trading volume was 1,173,582,348 shares.  In fact, since as recently as September 5, 2011 almost the entire float of WNBD has turned over, with  4,258,699,821 shares changing hands, through 3,800 trades for a value of $1,591,116 (Official Source: OTC Markets).  Most WNBD shares were acquired by their owners relatively recently.

Since January 1, 2008 WNBD shares have turned over nearly 3 times the entire current float, namely 11,984,926,916 shares changing hands, in 85,992 trades for a value of $72,995,142. 

WNBD has been a very actively traded stock since it began trading, and has remained active with a substantial flux of shareholders and is overwhelmingly held by persons who have purchased their shares in the triple zero price range.

The impact of the company’s progression from the category of “exempt offeror” to “registered offeror” in due course will be to permit a wide range of new shareholders and professional money managers to participate in WNBD for the first time.   This is vital for the company’s operations as well as to enhance liquidity.

The substantial restraint in the rate at which Winning Brands accepted equity from the markets in 2012 has taken a toll on the company’s ability to sustain momentum – which toll has been described in the Management Discussion and Analysis accompanying its official filings.  The firm stands a better chance to conclude attractive financing in the context of an elevation of its stature in the reporting hierarchy and rising to the next quotation tier by way of uplisting.  

Although the reason that share consolidations are normally associated with this process is that the process requires funding,  Penny Stock reverse splits are often not carried out for the noble purpose of regulatory elevation and uplisting.   Instead, they are often a lazy way to increase the share price in order to merely carry out the share issuance process repeatedly without any fundamental accomplishments, and certainly not in the majority of cases to qualify for uplisting.   The lack of serious intent to accomplish a sustainable business outcome is the hallmark of those reverse splits.

In the case of WNBD, by contrast, we are now publicly commited to rise further in the ranks of regulatory tiers. The purpose of the public announcement was to make our intentions clear and formal without equivocation.  This is an additional way in which Winning Brands is distinct within its peer group of penny stocks, but not the only way in which it differs from many of its peers.  The company’s focus on great products that are real and in-hand, rather than a development stage fantasy, its verified relationships with top-tier retailers, its exceptional investment in shareholder information and disclosure of the company’s challenges instead of their concealment, and the dedication of its working team are all additional ways in which Winning Brands is a cut above the statistical majority of issuers in its junior OTC peer group. It is important to note that the majority of OTC stocks quoted by Pink Sheets are in a disclosure category that is already lower than WNBD, which has risen systematically to the Current Information tier.  The majority in that peer group do not possess the earnest purpose of  Winning Brands.   Despite our quality within our peer group, we will nonetheless continue our rise to the next reporting level and join a new peer group.

The fact that the company has not yet achieved its business goals does not negate its possible attainment of these goals.  The junior public market, i.e. the “penny stock” sector, is designed to fund junior companies that have vision.  Winning Brands is operating in this spirit.  We are reaching hgh for an exciting and difficult goal and working hard to accomplish it against all odds.  The importance of such entrepreneurism is evidenced by the fact that Congress has been seeking ways to enhance the ability of firms at this stage of development to gain access to funding, rather than to suffocate it.  It is in the “space” of small business that most employment in America is created and maintained, despite the high failure rates.  These days, even size is no guarantee of success, as a wide range of senior corporations have failed, from the car companies right through all sectors of the economy.

When Winning Brands gains renewed access to capital, its momentum can be restored in a number of ways, and its market capitalization level has a better chance to return to earlier levels - many times higher than the current $900,000. 

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We occasionally receive confirmation that freight forwarders have completed small shipments of 1000+ Stain Remover by distributors to places that we have not heard of, with small populations and diverse lifestyles.  The latest is the remote Island of Saba in the Caribbean.  It is proof again that wherever people live, 1000+ has a clean-up contribution to make!  Thank you Hess Hardware and Home for your order - and to our distribution partners for expanding our reach. 

Photo Above: Courtesy of M. Reffes

Wikipedia Link: http://en.wikipedia.org/wiki/Saba

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In January 2013, 26 additional Do it Best locations took delivery of 1000+ Stain Remover for the first time.  This puts us into 877 locations.  We receive a number of positive product anecdotes during our Customer Service follow-up calls.  We will have the opportunity to meet  Do it Best members and their ACE and True Value peers, as well as other retail chain representatives at the May 2013 National Hardware Show in Nevada.  It will be our first time exhibiting in this venue.  This tradeshow is considered the industry’s most important trade show.  The chart below shows the number of Do it Best stores who have placed initial orders for 1000+ Stain Remover since Q4 2011.

Continue reading »]]> A testimonial was received this afternoon from a consumer, who had the presence of mind to send pictures; much appreciated. 

We do receive a steady stream of positive feedback, but most people do not think of recording their experience with a camera.  It is also noteworthy  in this case that Walmart personnel felt comfortable being proactive in recommending 1000+ Stain Remover. 

Walmart has many products in stock to chose from when offering advice.   Therefore,  when Walmart associates become confident enough to single out Winning Brands’ 1000+ Stain Remover, then we are making headway. 

A big thank you to the consumer, J.T., and to the Walmart store that made this customer’s moment of joy possible.  The customer’s testimonial and photos are below. 

Hi there,

 I am just taking a couple of minutes, to write and thank you for making and endorsing a product that actually works!!

 I was at my wit’s end trying to remove red  nail polish from a  beige suede couch.  I was having work friends over for a large  surprise party, and was mortified at the idea of having them sit on what looked like a murder scene.

The consultant at Wal Mart suggested your product, and since I had nothing to lose, I tried it and was not only impressed, and excited,  I was ASTOUNDED… In the end I was actually disappointed that I didn’t have any more stains to remove!!  I was looking for reasons to use your product! I have included actual pictures of before and after, and give you full permission to use them for any advertisement or testimonials you may need them for. Once again, thanks for saving my couch and saving me a ton of money!  J.T.

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We have received this weekend our first 1000+ Stain Remover order from the U.S. Army by way of the Department of Defense E-Mall.  It is a small order, presumably for the purpose of becoming more familiar with the product.  It is gratifying that these are not free samples and that the Purchase Order arrived through official channels.

Continue reading »]]> The following from a shareholder;

QUESTIONS

1)     This past week it appears that you have been diluting shares. When are you planning on putting out the latest share count?

2)     Late last year you mentioned that the company was working on the physical aspect of the chill. How much longer should it take before we will get an answer?

3)     Anything about the G.S.A./Navy?

4)     Anything about financing?

5)     Many are still worried about the reverse split.

6)     With the spring approaching how much longer before we will know about the 500 store (H…./L….) possibilities?

ANSWERS

1) There has been no change in the shares outstanding since December 31st.

2) We have been reviewing the history of our share issuance with persons appointed by the DTC to handle this matter for companies affected by a chill.  A discussion is underway as to whether the conditions exist to reverse the chill.  There is no guarantee that this is possible.  We appreciate the opportunity that we now have, at last,  to discuss the matter in practical terms.

3) We have been invited to their facilities to discuss the matter.  An appointment date is being discussed.  From my point of view, it is unreasonably far in advance, and we are trying to determine whether something sooner is possible

4) We hope that alternatives which involve our securities being approved/registered in advance with the SEC will be more fruitful this year by comparison to conventional exempt offerings.  There are various parties on the sidelines very interested in us but waiting to see how this will be handled before comitting.

5) Renewed financing through up-listing or registration is usually associated with a reverse split.  Under those circumstances, a reverse split may be appropriate (as mentioned in a number of posts and public comments on the subject through the years.).  Each technical factor involved in the company’s continued financing progress will be weighed carefully as to what is appropriate and responsible in order  to ensure the firm’s progress in a way that enhances market cap long term.

6) Inter-departmental discussion is underway currently as regards best location within the stores.  The proposed program is not limited to conventional plan-o-gram seasonal timing.  This is not the sort of thing that needs to be signed-off and ordered months in advance.  Winning Brands has remained cautious in its description of this opening.  We are excited by the prospect but are staying conservative until deliveries have been made.  There have been too many times in the past that a large organization will say one thing, and then do another.  We are keeping our feet on the ground rather jumping up and down about it.  It’s a difficult balance to remain positive yet cautious at the same time.

Thx for your questions.  I am sure that they are shared by many others.

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We are honoured that respected hardware distributor Emery Waterhouse is adding 1000+ Stain Remover to its product line.  Emery Waterhouse has specialized in the hardware/home improvement sector for many years.  This distributor prides itself on the quality of its approximately 1,500 dealer relationships.  Emery Waterhouse has noticed growing interest in 1000+ Stain Remover within the hardware community and is genuinely enthusiastic about the chance for us to work together.  Together we will focus on creating a high level of expertise and awareness about 1000+ Stain Remover amongst Emery Waterhouse accounts.  These are primarily in the Northeast.  The photo above is the home page of the Emery Waterhouse website. 

The live link is here:  http://www.emeryonline.com/emerywh/subscriber/

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We had the pleasure last week of hearing from a customer that we did not even know we had!  This is because the Ontario Science Centre was purchasing their 1000+ Stain Remover through commercial channels.  When we spoke to their operations person about how or where they use 1000+, the answer was simple.  “Wherever we have stains!”   

Link: http://www.ontariosciencecentre.ca/

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I have been reviewing year-end production reports this weekend to evaluate a key operating statistic – the combined number of units manufactured and delivered during 2012; that figure is approximately 134,000.

Our retailers typically reorder small quantities regularly, rather than keep a large amount in stock.  This means that deliveries bear a close relationship to actual consumer purchases at the store level. 

Our 2012 deliveries equate to approximately (depending upon statistics source) one product delivered to every household in a city like:

• Orlando or St. Petersburg in Florida, or
  Buffalo, New York, or
  Lexington, Kentucky, or
  Toledo, Ohio 

I find it helpful to picture things in practical terms, and therefore share this here for shareholders who have expressed an interest in knowing this number, in their correspondence with the company.

Servicing retailers and consumers in as many markets as we do has its complexities, however, we have the experience and infrastructure to accommodate growing volume in the future, efficiently.   Serving 1.3 million households, rather than 134,000 will not be ten times as complicated or costly.  That’s why our business model is attractive. When we can cross the threshold number of households whose enjoyment of our products makes us self-sufficient, we can be very profitable.  Even 1.3 million households would be too a conservative target, as USA and Canada have approximately 125 million households, combined.

I am confident that we will achieve this and more.

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In December, 22 additional Do it Best locations took delivery of 1000+ Stain Remover for the first time.  This puts us into 851 locations, or approximately 20% of that organization’s affiliated stores. 

We are receiving good feedback both about the product and about the kind of company that we are to deal with.  There is no reason to doubt that Ace or True Value outlets will be as positive about these two metrics, if or when we gain warehouse listings with those organizations. 

Most people (and retailers) are not “early adopters”.   When a clear trend emerges, then more join. In their book on the subject entitled “Consumer Behaviour”, authors Wayne D. Hoyer and Deborah J. MacInnis state: ” One research company has suggested that 16% of U.S. households are ….early adopters.”  This is followed by “early majority” and “late majority” categories who follow the lead.    The exact percentages vary between researchers, but the basic phenomenon is beyond dispute – initially only “some people” as a first group, then eventually the majority, in stages, for things that catch on. 

Fortunately for Winning Brands, 1000+ Stain Remover would only need to become a regularly used product amongst 10% of households nationally for the company to achieve profound success in dollar terms.  We continue to aspire for this, and more, through focus and determination.

Continue reading »]]> QUESTION

Hello Eric, How long do you feel it will take to increase sales to a profitable level?  Do you have a timetable or plan to increase sales in order to reach these goals and are there any plans currently in effect too increase the timetable?  Thank you.

ANSWER

Part 1: Audio Answer Part 1 January 1 2013

Part 2: Audio Answer Part 2 January 1 2013 Profitability

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There are many personal interpretations in the meaning of Christmas.  For me, personally, Christmas is a time to reflect upon the value of certain noble traditions that have endured for a very long time, no doubt for good reason. 

People who know me personally understand that the honour of purpose and effort are important to me.  I would like to both express my deep appreciation to our shareholders for the opportunity that they have provided to us in the company to work toward our goals and my contrition for not yet having achieved them. 

Despite my confidence and enthusiasm for our future, I am quite aware that we have not yet created the success of which we are capable.  I am ultimately responsible for this.  I am proud of what we have accomplished operationally, but I am not satisfied or complacent as to what still needs to be accomplished financially. 

Developing a spirited independent consumer product brand is not a science.  There are factors that are both common and unique to each of the precedents for such an undertaking.  The challenge is to apply the principles of the successes, where they can be deduced and are relevant.  

Ultimately, when we emerge as a success by all the usual metrics, our own experience will have become valuable to inform others who are at an earlier point in a similar journey.    What those are, exactly, cannot be known until that point is attained.  Until then, it’s all a matter of opinion.

One thing is for sure, whether my choices are popular or unpopular, I will continue to be accountible to the shareholders.  I welcome informed comments from all stakeholders who care about the company and are interested in its progress. 

Winning Brands heads into 2013 with more momentum than before, but I accept the truism that this by itself is of no value to the shareholders without being translated to profitability.  I am genuinely looking forward to 2013 as a year of advancement in the USA.  I am looking forward to this time next year being able to report in concrete terms upon this advancement being sufficiently substantial that it represents truly material progress for the company on all levels.  There will be no lack of effort to accomplish this by your team at Winning Brands. 

Continue reading »]]> A scene today from a Home Depot store in Canada that proves the point that the human spirit finds ways to express itself in every setting.   I have no doubt that there was a “real person” behind the simple initiative of making up some “Stocking Stuffer” cut-outs and sticking them on these boxes.  I don’t think this step originated in a policy manual – it probably originated in the alert nature of a bright, spirited person who stretched their creativity a bit, and obtained permission to implement.  We are touched that whoever it was, she/he included us in this resourceful thinking…!

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Continue reading »]]> We have just received the Home Hardware National Flyer in Canada and are pleased to see that this coast-to-coast retailer has chosen to feature 1000+ Stain Remover in a national promotion that includes brand icons from the most prominent suppliers.

Our business plan to attain household name stature for 1000+ is going to succeed, IMO, because we have earned a place in a very good “brand neighbourhood” and are clearly welcomed here, amongst other household names.  It’s only natural that continued progress will be made in the USA, where the same brands are present, business practices are the same, consumers are the same, etc.   Clearly we needed to establish ourselves “locally” first in Canada, that’s sensible.  However, the population of the United States is approximately 10 times the size of Canada, despite a similar landmass.  Accordingly, operational efficiency will benefit greatly from the higher concentration of consumers and the warmer winters.

With our efficient infrastructure, we are able to process a considerable lift in sales that will eventually come from the USA, without increasing our overheads proportionally.  That is why the business model is attractive and can/will succeed and thrive, as our exposure increases in the USA by various means.

1000+ Stain Remover has what it takes to be a favourite in its category.  We will not be complacent in its development either.  No technology stands still.  Providing the World’s Most Versatile Cleaning Solution is a focused mission – and is substantial enough to justify continuous research and development.  Although money helps, of course, it is also true that many inspired advancements are born of dedication and insight.  When you love what you do, it shows – and we love the challenge and potential reward of building a popular consumer brand.  Despite the struggles, it is a “magnificent obsession”.  Perseverance matters.

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