Successful Initial Production at Surefil by Winning Brands
Home Depot Canada Aisle Displays of Winning Colours® Stain Remover Being Filled

 (December 28, 2007) Barrie, Ontario, Canada - Winning Brands Corporation (WNBD: Pink Sheets) www.WinningBrands.ca reports that initial production of its Winning Colours® Stain Remover was blended on schedule and without incident at the previously announced new manufacturing facility in Grand Rapids, Michigan in December as forecast.  Surefil LLC of Grand Rapids, Michigan www.Surefil.com, a top rated custom manufacturing facility, was able to produce the first ½ truckload batch on December 27th in a fraction of the previously required time, for packaging January 2nd and delivery to the distribution pipeline during the first week of January.  This initial production was earmarked for use by Home Depot Canada to fill new custom metal aisle display stands of Winning Colours® Stain Remover for testing at 100 stores; a merchandising concept requiring 9,240 32oz bottles.   The M.S.R.P. value of these bottles to consumers is $91,938.00.  Other stores to be announced in due course are also testing a smaller number of these new merchandising displays.

Winning Brands and Surefil are treating their strategic relationship as a model to illustrate the capabilities of both companies.  In the case of Winning Brands, this capability relates to the design of environmentally progressive solutions that have profound long term growth potential – and developing its branding strategies to justify breakthrough relationships with top retailers.   In the case of Surefil, the capability being illustrated is super-efficient production capacity utilization for the benefit of brand partners.  In the words of Surefil CEO Bill Hunt – “Surefil's carefully planned expansion will allow us to keep up with Winning Brands capacity demands, in turn allowing them to scale up to meet the needs of even the most senior retail chains in the world.  Currently, we have 125 million units of planned production capacity with more than 50 million units of capacity already in use by qualified brand partners like Winning Brands.  If more capacity is required, we will expand and install new production lines."

Winning Brands CEO Eric Lehner favours this form of production capacity for the benefit of shareholders.  “Our retail investors know that we need to raise capital from the market.  They will accept and support this as long as the capital that we obtain is put to good use and grows the value of our brands through marketing methods.  This increases the value of Winning Brands by a greater amount than the investment itself.  That is true growth.  By letting Surefil apply their capital to be tops in production expertise and Winning Brands apply its capital to be tops in brand strategy development, then the stakeholders in both organizations get the most for their money”.

Winning Colours® Stain Remover achieved initial distribution in the Paint & Decorating sector as an eco-solvent that is exceptionally kind to skin and to surfaces that would ordinarily be off-limits to conventional solvents.  Initial results from early marketing have revealed that consumers have been expanding their uses of Winning Colours® Stain Remover into a wide range of additional applications.  Accordingly, Winning Brands has revised its label for 2008 to suggest this wider range of uses at the point-of-sale and facilitate listing by retailers in sectors beyond Paint & Decorating.  Winning Colours® Stain Remover is being positioned to become North America’s favourite stain remover.  Winning Brands has begun to use the phrase “Got Stains?’ on its merchandising, packaging and advertising of Winning Colours® Stain Remover to make the existence of stains and Winning Colours® Stain Remover an automatic association.

Winning Brands Corporation is an environmental company with a mission to replace hazardous chemicals in widespread use with safer alternatives. Its product range includes a variety of environmentally responsible cleaning solutions, including the non-toxic SMART™ Wet Cleaning Solutions alternative to Perchloroethylene used in Dry Cleaning, KIND™ Laundry Products and others to be launched in logical sequence in years to come.

Winning Brands Corporation and Surefil LLC have started the production of
Winning Brands consumer products as planned.

Winning Brands is targeting its Winning Colours® Stain Remover to become North America’s favourite stain remover. It is one of several product launches planned by the company in coming years toward its mandate of replacing hazardous chemicals in widespread use with safer alternatives.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.    Winning Colors®, Winning Colours® and KIND™ are trademarks of Niagara Mist Marketing Ltd.  SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc