All 3 Winning Brands Product Groups Ordered
at Val-Test Buying Show
Purchase Orders for CLEAN1™, KIND™ and Winning Colours® Placed by Val-Test Distributors

(January 24, 2008) Naples, Florida, - Winning Brands Corporation (Pink Sheets: WNBD), (Frankfurt: WMU) www.WinningBrands.ca reports that it has received U.S. distributor purchase orders for all three of its key 2008 roll-out product groups; CLEAN1™ Outdoor Cleaner, KIND™ Laundry Products and Winning Colours® Stain Remover at the close of the 2008 Val-Test Annual Buying Show in Naples, Florida.     Industry watchers were not expecting that CLEAN1™ Outdoor Cleaner would be in the mix, however Winning Brands decided at the last moment to introduce the new eco-oriented outdoor/indoor cleaner informally ahead of schedule in the U.S. to gain a first impression from the market here.  

The situation of Val-Test member Pearson Distributing of Minneapolis, Minnesota captures the spirit of the response to Winning Brands products by attending distributors.  Pearson Distributing was amongst those who placed opening orders and included CLEAN1™ with their orders for KIND™ Laundry Products and Winning Colours® Stain Remover.  “We are very excited about our new partnership with Winning Brands” says Tom Coppo, Vice-President of Pearson; “Each year you hope to be introduced to a product or company that will excite the marketplace.  Winning Brands is that company for Pearson Distributing in 2008. I think all these environmentally oriented products have real potential to succeed for my customers because they fit together well.  It’s a logical combination and designed to deliver benefits that consumers care about”.   The family owned distributor inventories paint sundries for hardware and paint stores. “Being in business for over 30 years has allowed us to develop sharp instincts about what is likely to do well in the marketplace.  We focus on bringing our customers products that solve problems – and we will take a leadership role when possible.  The combination of CLEAN1™, KIND™ and Winning Colours® seems like a collection of winners to us, so we are giving our customers a head start by moving fast”  Coppo adds.  Pearson Distributing counts Northwest Airlines amongst its customers and prides itself on adding value to the distribution relationships that it maintains.  “Our customers are busy running their businesses – they count on us to bring them ideas and carry inventory of great products for them to utilize.  This group of eco-oriented solutions from Winning Brands is a classic case of something that can be good for everyone involved” concludes Coppo.  Winning Brands Snr. V.P. Lorne Kelly was in charge of the company’s presence at the Val-Test Buying Show.  He summarizes: “I’d rather not detail the order volumes and identity of every distributor at this moment because they deserve confidentiality as they prepare to implement their own business plans.  From Winning Brands’ perspective however, the show total has put us well on the way to realize our goals for 2008 through operational phases that have already been disclosed.”  Winning Colours® will be featured on the new Pearson website under development, to be launched February 1, 2008.

Minneapolis, Minnesota skyscrapers provide the backdrop to new CLEAN1™Outdoor Cleaner launch in USA by Pearson Distributing and other Members of the Val-Test Buying Group.