(April 9, 2009) Assisi Italy - Winning Brands Corporation (Pink Sheets: WNBD, Frankfurt: WMU) www.WinningBrands.ca reports that the first of its European product Ambassadors who arrived in Venice 3rd Qtr 2008 is proceeding with Italian in-store trial sales of “1000+” - the name used for Winning Colours Stain Remover in non-English markets internationally.  The name 1000+ is used in non-English markets because of the product’s 1000+ stain removing and multi-cleaning uses.  Production of the Italian labelled goods has been completed today with the first shipment of 2,352 bottles of various sizes departing North America immediately.

Assisi, Italy is the chosen starting point for in-store placements in a variety of commercial settings for the purpose of gauging response by Italian consumers to the breakthrough cleaning solution from North America.  Pricing and signage strategies will be monitored and adjusted actively during the test period. 

Although the target applications for 1000+ business development in Europe will be paint messes, grease and grime (applications for which Winning Colours Stain Remover is gaining fans in North America due to its gentleness on skin and versatility) - a wider assortment of Italian test sites will be engaged in the process than in North America, where the initial focus has been in the hardware sector.  The participating service station shown in the attached wire photo illustrates the expansion of Italian test locations beyond the North American model - as service station convenience counters have not yet been part of the Winning Colours Stain Remover roll-out in North America.  In North America, a revised counter-top display box for the 4 ounce 12-pack is targeted for release 2nd Qtr 2009 for such broader point-of-sale opportunities, including the convenience store sector.  This will be coordinated to include point-of-sale material describing the inaugural Winning Colours Stain Remover $100,000 Sweepstakes which runs to November 22, 2009.

Winning Brands Product Ambassador Lisa Smith speaks and writes Italian fluently, although Canadian by birth. She is based in the Italian test area specifically for this purpose and will monitor events on the ground first hand.  Winning Brands CEO Eric Lehner puts the developments today in context.  “Every step forward in the exposure of Winning Colours Stain Remover (1000+) to a wider audience has resulted in enthusiasm by new consumers.  We have been clear in our goal that this breakthrough product become a favourite here at home and around the world.  It is a source of pride and accomplishment for the Winning Brands team to progress from mere market research, to in-market test sales with initial partners in Europe – a complex yet rewarding business environment.  490 million sophisticated consumers within an area smaller than the US – and we have taken the first step from theory to reality in reaching them.  Proper attention to detail and appropriate adjustments in strategy as we move forward will no doubt be of tremendous value to the company over time. European consumers value quality above any other market.  This can only be good for us” Lehner remarks.

Automotive and other test sites go into operation for Winning Brands Corporation in Italy as the first commercial shipment of Winning Colours Stain Remover leaves Canada for Assisi in Europe. The product is known as 1000+ in Europe in reference to the ability of the eco-responsible stain remover and multi-cleaner to deal with a remarkable variety of messes.  The 1000+ name bridges all language groups that comprise the European Union’s 490 million citizens.