Winning Brands Chooses Indianapolis for First Launch into Convenience Stores
Winning Colours Stain Remover Targets Greater Indianapolis for Initial Wave of 100 C-Stores

(June 12, 2009) Barrie, Ontario, Canada - Winning Brands Corporation (OTC: WNBD) (Frankfurt: WMU.F), manufacturer and marketer of advanced eco cleaning solutions, announced today that the race was on to implement its new marketing program called “The Local 100”. The aggressive program identifies specific U.S. urban areas in which Winning Brands intends to establish intense local product placement for its breakthrough stain removing solution called Winning Colours Stain Remover. The “Local 100” method focuses on attaining 100 points of sale over any specified 6 week period in an urban market. Indianapolis is the first target market for the program. July 31st is the date set by which to have Winning Colours Stain Remover available in 100 stores in greater Indianapolis.

Winning Brands CEO Eric Lehner explains the context - “The Local 100 program is designed to create ‘hot zones’ where Winning Colours Stain Remover can gain traction through sheer exposure. We are focusing on the convenience store category in our ‘Local 100’ programs for several reasons. Firstly, there are nearly 140,000 such outlets in America today; in other words, they are everywhere. Secondly, within this group, there is a healthy variety of suitable field teams with whom to develop custom fulfillment arrangements. Thirdly, a higher than average proportion of convenience stores are independently owned. This lets the pace of our progress match our own initiative because convenience stores can react faster than conventional retail chains for such a program.”

Winning Colours Stain Remover has come to the attention of industry watchers because of Winning Brands’ plan to create the world’s favourite stain removing solution. Winning Brands Senior Vice-President, Lorne Kelly, remarks “Customers have become quite enthusiastic about Winning Colours Stain Remover, but we are business realists. Landing on the store shelves across the country is what we need to accomplish as the business method. Then those hot zones can emerge and distribution consolidates into regions. What we must achieve is that Winning Colours Stain Remover is known across America, used across America and becomes its favourite stain removing product. We want to reach the point that people will connect us to the simple but powerful premise – ‘Got Stains? Try this!’ Our determination is fuelled by the testimonials we receive. Winning Colours is terrific for the millions of stains that happen every day.”

The first Local 100 program will feature custom designed Winning Colours Stain Remover 12-pack displays that fit easily on counters. The display packs contain pock-sized 4 oz bottles that fit into purses, auto glove compartments, tool kits, kitchen drawers, and many situations where space is limited or portability matters. The Manufacturer’s Suggest Retail Price (MSRP) for the mini-bottle of concentrate is $3.99 Winning Colours is known to be highly dilutable as a multi-cleaner. The 4oz bottle can yield between 40-80 ounces of multi-cleaner by mixing with plain water or can be used full strength for stain shots. At the end of July Winning Brands will add the names, addresses and photographs of each of its 100 new Indianapolis outlets to the Winning Brands’ Store Locator page at www.WinningBrands.ca

Mr. Lehner concludes, “The bottom line is that Winning Colours Stain Remover is a universal product. Few products on the market have as many ways in which to be distributed as Winning Colours. This is an example of that fact. We can grow categories; home improvement, grocery, convenience stores, office supply stores, pet stores, wine stores - there are as many ideas as there are stains.”

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world’s favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility. TrackMoist Dust Suppressant is gaining fans in all sectors of motorsports for its ability to dramatically to conserve water and improve track performance. Additional brands include KIND Laundry Products, CLEAN1 Spray, and SMART Wet Cleaning Solutions.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.   TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.  Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd.  SMART is a trademark of Solvent Free Solutions Inc.

INVESTOR RELATIONS: E & E Communications
Paul Knopick (949)707-5365
News@WinningBrands.ca

PRODUCT INFORMATION: Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542
CustomerService@WinningBrands.ca