Winning Brands Appoints Management for Social Media
New Platform to Support Global Reach of Winning Colours Stain Remover

(June 18, 2009) Barrie, Ontario, Canada - Winning Brands Corporation www.WinningBrands.ca (OTC: WNBD) (Frankfurt: WMU.F), manufacturer and marketer of advanced eco cleaning solutions, announced today that social media platforms such as Facebook and Twitter for Winning Brands will be developed and managed by dedicated new associates as part of a plan to help Winning Colours Stain Remover become a global phenomenon. The appointment of MHConnect www.MHConnect.com to manage Winning Brands’ on-line presence signals that the popular new stain remover and multi-cleaner will become a vigorous adopter of internet mass collaboration strategies.

In order to expand internationally, Winning Colours Stain Remover was introduced to the U.S. recently as a breakthrough in convenience for stain removal and multi-cleaning because of the product’s unusual gentleness to skin, versatility and value. With this social media appointment, Winning Brands is organizing itself to deliver information about Winning Colours Stain Remover on a massive scale through collaboration with its growing number of enthusiastic consumers, now including Americans. A mass collaboration model by Winning Brands is intended to harness the growing volume of consumer testimonials that are already appearing on the internet – and to tap into “collective intelligence” for enhanced corporate performance. Winning Colours is better known in Canada, where it was developed. It is now carried coast-to-coast by some of Canada’s largest retailers, including Walmart, www.Walmart.ca The Home Depot, www.HomeDepot.ca Canadian Tire www.CanadianTire.ca and Zellers www.Zellers.ca Winning Brands has begun seeking listings by U.S. national retailers.

Winning Brands CEO Eric Lehner explains the significance of the company’s intention to facilitate mass collaboration and social media around Winning Colours Stain Remover: “Our goal is that Winning Colours Stain Remover becomes the world’s favourite stain remover and multi-cleaner. In the past, this goal would be preposterous for such a young company. However, mass collective communication is becoming a fact of life amongst consumers with a common interest. Most businesses still lag behind this curve because they do not systematically internalize the knowledge that emerges from consumer interest groups. Young brands, even start-ups, can accomplish much more today with interested consumers who communicate directly with each other about a product they like. Winning Colours Stain Remover has reached the tipping point of having tens of thousands of active consumers; people who purchase Winning Colours continuously due to satisfaction. The importance of this accomplishment is that by being a favourite product in a statistically significant number of homes we have learned about the real-life experiences that Winning Colours consumers have. This lets us more realistically project the success that Winning Colours Stain Remover can achieve with greater exposure. Social media accelerates authentic exposure.” Mr. Lehner says.

Marc Hill, Principal of MHConnect, describes the impact he intends to make: “Being involved with a new and iconic brand as it develops is the opportunity. What we do with Winning Brands will affect thousands of people initially and then eventually millions. A popular new product like Winning Colours Stain Remover naturally lends itself to conversation. How we foster discussions around consumer experiences will be important. My role will be to apply Winning Brands’ corporate culture to its on-line presence. We will start with the basics and grow through stages of implementation. We want to move toward the leading edge of this new communications environment – it’s a big undertaking. MH Connect appreciates Winning Brands’ culture of learning, sharing and growing together.” Mr. Hill remarks.

Mr. Lehner concludes, “Direct dialogue between consumers themselves is a huge resource for Winning Brands product development, education and policy insights. Even the world’s largest corporations 30 years ago could not do this. Many businesses still just think of the internet as a sales tool or for e-mail. Winning Brands is going beyond that to embrace the internet as a source of mutual understanding and relationships wherever they are in the world. It costs nothing to acquire wisdom, but its value is beyond measure.”

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world’s favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility. TrackMoist Dust Suppressant is gaining fans in all sectors of motorsports for its ability to dramatically to conserve water and improve track performance. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutionsand ReGuard-4 to clean firefighter bunker gear.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND, CLEAN1 and ReGUARD-4 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.

WINNING BRANDS PRODUCT INFORMATION: Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542
CustomerService@WinningBrands.ca

WINNING BRANDS INVESTOR RELATIONS: E & E Communications
Paul Knopick (949)707-5365
News@WinningBrands.ca

WINNING BRANDS SOCIAL MEDIA MANAGEMENT
Marc Hill (705) 791-3242
Marc@MHConnect.com