Winning Brands Gets Mid-West Representation for (October 26, 2007) Barrie, Ontario, Canada - Winning Brands Corporation (WNBD: Pink Sheets) www.WinningBrands.ca reports that its Winning Colours® Multi-Cleaner brand received a boost today in the American heartland states of Missouri, Iowa, Nebraska and Kansas. IHS & Associates, a highly regarded mid-western product support team headed by industry veterans Cory Iverson, Carl Iverson and Gene Welch has accepted front-line brand support responsibilities for Winning Colours® at several hundred key stores in the Paint & Decorating sector. These stores include Sherwin Williams, ICI, PPG/Porter Paints and other outlets where Winning Colours® is sold or should be sold. It is the first time that U.S. retailers of Winning Colours® Multi-Cleaner will receive such direct store level support. The use of this method has been found effective recently for the growth of Winning Colours® at Home Depot stores in Canada. Support activities will include in-person product knowledge meetings with store staff, group seminars for contractors and retail customers, order entry and product placement assistance, regional & national show attendance and advertising coordination. The effect of the new arrangement will be to integrate Winning Colours® Multi-Cleaner into normal everyday sales activity at these stores by making it easy for consumers to find the product, and easy for the stores to sell the product. The significance of this development for the brand is that the IHS relationship will for the first time give Winning Colours® the impact of regular face-to-face store level merchandising activity on such a large scale in the USA. IHS selected Winning Colours® Multi-Cleaner after observation of the product’s early acceptance in test stores and an internal evaluation of the product’s unique selling proposition. Cory Iverson, President of the organization feels that the prospects are good; “We see a lot of product ideas, but this one has something different going for it. It’s not just a here today – gone tomorrow flash in the pan. As far as we are concerned, Winning Colours® deserves to become a new household name for the stain remover and paint clean-up category. We believe in it, and we have the experience to make it happen. We are very selective. This is a winner.” Winning Colours® Multi-Cleaner is making news in the Paint & Decorating industry because it is strong as a solvent, but gentle as soap. This makes it easy for paint professionals and do-it-yourselfers to deal with virtually all drips, drops and disasters with one convenient clean-up solution that is kind to skin and delicate surfaces. Winning Brands Corporation is an environmental company. The company’s mission is to replace hazardous chemicals in widespread use with safer alternatives. It manufactures Winning Colours® Multi-Cleaner in Canada for consumer and industrial markets. Winning Brands’ full product range includes a variety of environmentally responsible cleaning solutions, including the non-toxic SMART™ Wet Cleaning Solutions alternative to Perchloroethylene used in Dry Cleaning amongst others. Winning Colours® store visits and merchandising road trips begin in U.S. Mid-West with IHS Associates in Missouri, Iowa, Nebraska and Kansas to promote the new environmental clean-up solution for the paint & decorating sector.
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