In connection with the filing of quarterly reports, we are now tracking changes in WNBD beneficial ownership, i.e. persons for whom shares are held in the name of brokerage trading accounts. There has been a significant increase in the number of people who consistute the beneficial owner pool since earlier estimates. If the current trend is sustained, it is possible that for the purpose of the report for the period ending June 30, 2011, the new estimate will be approximately 4,000 beneficial owners. Growth in the number of beneficial owners is desirable and contributes to liquidity. Such growth is a helpful factor in the progression of the firm toward possible fully reporting status in due course and its advancement in quotation tiers.
Accordingly, the CEO weblog is an increasingly important source of information about the company’s products and operations for this rapidly growing group of stakeholders. I thank long-term readers for their patience if some of the information on the blog is already known to them through due dilligence, and thus may seem obvious to shareholders who know the company very well already. The easy-to-use format of the blog is helpful to the most recent shareholders and those who do not participate in discussion boards.
An additional benefit of a growing beneficial owner pool is that shareholders are often product customers as well. We gain much insight into our products’ attributes from the owners of these products – our shareholders. We also receive much information from the “real world” in which our products are sold and the uses to which it is being put.
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An example of this just arrived. A shareholder sent this picture today of our Winning Colours 1000+ Stain Remover on the shelf in their neighbourhood store and then added their own testimonial about the use of WC !000+ on a stove exhaust filter. (Photos below. Double Click for maximum size). The contribution to Winning Brands of the eyes, ears, ideas, contacts and goodwill from (now literally) thousands of people who share the same goal, is a powerful addition to the company’s momentum and its prospects for the future.
