This blog is a journal authored by the CEO of Winning Brands Corporation, Eric Lehner, for the benefit of shareholders. There are many operational developments in the life of a dynamic young public company that are not of sufficient materiality for a traditional News Release. This blog supports the desire of shareholders to have a sense of the company’s progress between the issuance of quarterly filings. Because this blog is available free of charge and appears on the company’s official website, it constitutes fair and equal disclosure of information to all shareholders simultaneously. Due to time contraints, the blog is not at present interactive in nature.
BLOG POSTS OF A PREDICTIVE NATURE, SUCH AS “MIGHT BE, SHOULD BE, HOPE TO BE, ETC” ARE INFORMAL CONVERSATION AND SHOULD NOT BE RELIED UPON AS INVESTMENT ADVICE NOR AS REPRESENTATIONS OF A FORMAL NATURE. ALL SHAREHOLDERS ARE REMINDED OF THE OFFICIAL INITIAL COMPANY INFORMATION DISCLOSURE FILING AND SUBSEQUENT QUARTERLY REPORTS FOR IN-DEPTH DISCUSSION.
Winning Brands Corporation operates in the field variously known as ecological, environmental, eco-responsible and eco-oriented. For this reason, the company is considered to be in the category called Ethical Investment. This does not mean the company has a lower risk than conventional investment. On the contrary, Winning Brands is in the HIGHEST RISK LEVEL, despite being an Ethical Investment by intent. An Ethical Investment is an investment in a firm whose principles and practices are intended to foster health, social justice, equality of opportunity and human progress. Winning Brands is an Ethical Investment because the company’s mission is to replace hazardous chemicals in widespread use with safer alternatives.
The company appreciates the participation of visionary investors – people who consider Ethical Investment as a source of pride in their portfolio of opportunities. An Ethical Investment may require a longer horizon to reach profitability or provide a return. An Ethical Investment is in no way more assured of financial success than an ordinary investment, and perhaps less so.
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We thank all parties who are willing to consider the Ethical Investment perspective when taking an interest in the efforts of the Winning Brands team to accomplish its mission, namely, the creation of a consumer brand success story against all odds for its ethical product range.
We encourage all investors, even those whose primary motivation is to participate in an Ethical Investment, to accept and take any capital gain opportunity they may have from time to time from the sale of Winning Brands shares through trading, if a long term perspective is not attractive to them. The liquidity provided to the market for the company’s shares through short term trading is also helpful in the maintenance of a marketplace for shares of the company. Realizing capital gains when they are available is not inconsistent with an Ethical Investment, despite the fact that long term holdings are particularly helpful to the company.
The CEO e-mail address is eric@winningbrands.ca. Shareholder questions are always welcomed.