Jay Udell is has been weighing strategies to seriously launch Winning Colours Stain Remover to convenience stores. Earlier steps by us in this regard have provided useful practical experience. The summation of that experience is that Winning Colours bottles in the display boxes do sell out eventually, even without advertising, but the replishment mechanism is the key to everything. As previously mentioned, his own DSD program is one of the possible solutions. We solved a technical glitch in that approach.
However Jay has also be assessing the suitability of deploying specialized commercial C-Store distributors who have more “infrastructure”, and would operate the distribution from their own commercial warehouses. These two approaches have differing advantages.
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Being able to assess the intentions of potential commercial partners is one of the challenges of an emerging brand. Once distribution is in place, things become more straightforward.
