Our existing shareholders include “traders” and “long term holders”. By “traders”, I mean investors who adopt a day-to-day perspective and decide whether to buy, hold or sell based on the current circumstances. This activity is characterized by active attention to daily developments, and taking small gains where possible to diminish the downside risk. By “long term holders”, I mean investors who like the company’s operational trajectory and would like to be a part of the success if and when it emerges for substantial gain as a consequence of truly significant achievement. Both are valid approaches, however, they address different objectives.
Regardless of which “type” a person considers themselves, there needs to be a sufficient number of actively interested investors to provide liquidity and sustain positive momentum. This has been an active discussion over the years at Winning Brands. As everyone knows, and some people resent, Winning Brands has been conservative in the promotion of its stock. It has instead concentrated on rising in the Quotation Tiers to Current Status, and having operations in the USA that are a true foundation for success. When people are introduced to Winning Brands as prospective investors, it’s vital that they understand the stage that we are at, and that no promises are made as to share price increases. If they are interested for reasons of the company’s potential, that’s good. If they are interested because a promoter has promised them an increase in share price, that’s not good. The investor awareness policy of Winning Brands is just that – fostering awareness of the facts as they are, not making promises.
Accordingly, I was pleased when Tony Golden, of Shareholder Development Group, www.shareholderdg.com expressed interest in Winning Brands. He felt that he could help broaden the reach of our message within the community of risk tolerant retail investors, in accordance with the company’s policy in this matter. Tony believes that many people who have not heard of Winning Brands yet will appreciate its straightforward approach to things and its simple/plausible business model for future success.
To the extent that our U.S. operations are increasing in 2011, it is now appropriate to accept such assistance. Even now, prior to the breakthroughs that we are all waiting for, our steady operational developments make Winning Brands legitimately interesting as a “pre-breakthrough” company. We all can think of companies that we wished we were part of in their early days, well perhaps Winning Brands is such a company. Tony thinks it is – and that is already meaningful, because he has enough life experience to recognize quality when he sees it.
We should also remember that our shares are quoted in Frankfurt. You will see new initiatives to properly respect interest being shown by European investors. Many in Germany and elsewhere in Europe would like to participate in this opportunity - an emerging business success story with international reach. Additional efforts by Winning Brands in this regard should not be seen as a distraction, but rather ending what has actually been a lack of proper regard for the important fact that millions of Europeans can participate in trading through means that are local to them. This is an accomplishment by Winning Brands that deserves more attention.