- What’s going on? Why isn’t IR in overdrive already?
A decision was made only days ago to work with Shareholder Development Group. As their name suggests, the development of shareholders is the goal – reaching out on the basis of a logical, long term and legal approach. It’s easy to just start guns blazing – a strategic plan with proper aim and delivery is more important. Currently, SDG is being briefed as to the publicly available materials and how the pieces fit together. A coherent message about the company, delivered with real understanding, will set this initiative apart from the typical flash-in-the-pan approach.