QUESTION
- “It appears that since only in 100 Duane Reade that focus is concentrated only in Manhattan for starters. Is that correct?”
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ANSWER
There is considerable variation between the individual Duane Reade store locations, as to size, layout, state of renovation to the new format, signage, etc. The initial focus is on stores where the display pack of Winning Colours Stain Remover can be close to the cashier/check-out lane. Each store is being selected individually for its suitability by a range of criteria. An excellent professional collaboration exists between the two organizations to optimize the benefit to the consumer, the retailer and to ourselves in launching well. There is also a launch concept under development which has not been discussed publicly for competitive reasons, which will fine tune the Winning Colours marketing message in an interesting new way, geared specifically for the drug store environment. We are working on it it behind the scenes and would prefer to let it speak for itself upon implementation. In our meeting in Manhattan last week with Duane Reade, the chain regretted their short term slow-down in their implementation (which was to have started last week). There was however no lack of enthusiasm on both sides for the launch asap. The integration of systems between this long established chain of New York drug stores and their 8,000 store parent Walgreens is a challenging undertaking – especially when being on an urgent basis. This would not be apparent to outsiders.
