U.S. Government Update: G.S.A. Application Completed

(Update to Post of Jan 23, 2011)

Winning Brands has filed its formal application, as the first step to do business with the General Services Administration.  The application process involves a great deal of preparation and pre-qualifiying criteria.   We thank GSA personnel for their assistance to date, and in particular thank the leadership of Sherry and Martin Doherty, who were introduced in the weblog entry of Jan 23rd, 2011.  This application was a highly detailed undertaking, compounded by the fact that we decided in the end to include the KIND brand laundry products as well as the CLEAN1 brand spray and concentrate with the 1000+ Stain Remover, in a number of sizes, to be available across the 50 states (and internationally) to all authorized persons in U.S. government and military procurement.

For your interest, the following article describes why and how the U.S. government procurement process is becoming both more sophisticated and more important to serious vendors.   It provides context and a glimpse of why there is more to the process than people may realize.

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The next stage of the process involves more detailed discussion with the GSA – the activation of our account is not guaranteed.  Therefore it is too soon for celebration, but it is appropriate to be deeply satisfied with the completion of this step. Our stakeholders know that Winning Brands’ commitment to steady work progress is an important quality of this enterprise.  It is therefore with great satisfaction and pride that I report that the GSA file is advancing steadily through its various stages now.

We will demonstrate the creativity, flexibility and service required to earn the confidence of this institutional customer.

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