When Customers Share Ideas – That’s the Best!

I was getting ready to go home for the night.  As I was getting up from my desk, the phone rings.  The caller was a woman in Northern California, East of San Francisco.  What I had the pleasure of listening to for the next 10 minutes was the kind of joy that I only wished that our shareholders could have heard, because it is a complete and total vindication of the basic assumption of our business plan that there is still room for – and in fact a craving for – a super versatile, skin friendly ultra cleaning solution like 1000+ Stain Remover.

The caller, Mrs. M.S. was sharing one terrific experience after the other that she had after receiving her “Stain Rescue Kit” – the one sold through the DRTV.  Since receiving her product, she has found all kinds of uses for her new help mate – and is still building her list.  The most recent accomplishment of WC 1000+ Stain Remover was to remove the finger print dust from the leather interior of her car, after police “did a CSI” on it in connection with a theft.  “Her exact words were – “It looks brand new – this was a godsend”.  M.S.  has used it  to clean-up after her 3 dogs, and so many different kinds of uses.  Unprompted, M.S. spoke of how gentle it is on her skin, the usefulness of it being a concentrate, the fact that she has a couple of trigger sprayers going in the house with it diluted, and that she wishes that she could buy it in a store nearby (but is glad that it is now availaible online at Home Depot USA:  http://www.homedepot.com/Winning-Colours/h_d1/N-5yc1vZ7oi/R-202661295/h_d2/ProductDisplay?langId=-1&storeId=10051&catalogId=10053 ).
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It’s just a terrific feeling to receive a phone call, self-motivated, from a person in North California who has access to every cleaning product under the sun, to say, in effect, that there is a new favourite in her household – and that this is our own product.  I so much appreciate the spirit of such consumers, and I note that these affirmations are becoming more numerous as our reach increases.

Throughout the conversation, which consisted of me doing more listening than talking, I was just wishing that our shareholders could hear this for themselves.  As far as I am concerned, it is a harbinger of good things to come.

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