The prescribed Attorney Letter has been posted. This completes the Q2 2011 filing ahead of schedule because 30 days from the filing of the Interim Report are permitted under the guidelines for the Attorney Letter. In this case, 2 days have passed.
Continuous improvement by Winning Brands in all that it does, such as this best-ever filing timing, is one of several ways in which the company is not “typical” of its peers in this speculative segment of the public markets. Additional above average qualities of Winning Brands include:
- Winning Brands has a product portfolio, including a “lead” product, not merely an idea
- The “lead product”, 1000+ Stain Remover, has performance characteristics which are clearly competitive
- 1000+ Stain Remover is affordable for all adults in North America, and much of the world, at only $9.99
- 1000+ Stain Remover is relevant to universal consumer behaviour – cleaning. It does not require new practices, habits, tastes, learning
- Winning Brands products are consumable, thus forming the basis of long term relationships with consumers through their repeat purchases
- The products are associated with intelectual property assets, such as proprietary formulations, know-how, trademarks, etc
- The intellectual property has been given the notional value of $1 on the balance sheet, not the typical optimistic and subjective valuation
- Winning Brands has high quality commercial customers (senior retailers), not merely mysterious off shore numbered companies
- Winning Brands has a sensible, easy-to-understand business plan, with easily measured progress
- Winning Brands products are distributed to stores that are increasingly close and convenient for shareholders where they live, to see their “investment at work”
- Winning Brands expansion can become, under the right circumstances, massively scalable with relatively less effort and expense than many companies, based on the model
- Several relevant examples exist of the Winning Brands business model leading to eventual massive growth and steep increase in value
- Winning Brands has progressed steadily upward through the ranks at OTC Markets, from “Stop Sign”, to “Yield”, to “Current Information”. Continued advancement is probable.
- Winning Brands provides shareholders with several ways in which to obtain information: website, CEO Weblog, news releases, conference calls, question & answer correspondence, official filings (both with SEC in respect of Regulation D, and Pink Sheets in respect of Adequate Current Information)
- The filings are verified by qualified securities attorneys, resident and licensed to practice in the USA, as meeting applicable Adequate Current Information guidelines, including every 90 days verifying the accuracy of outstanding share count by examination of information directly supplied by the transfer agent The first such legal review when OTC filings began, verified the accuracy of all previous share count disclosure that took place over a 4-year unverified period.
- Winning Brands has a break-even point that is attainable through the activation of a critical mass number of retailers, which is increasingly plausible to reach and exceed
- Winning Brands has been stable in key characteristics: disclosure, description, verification of activities
- Winning Brands unaudited statements are prepared professionally, consistently and conservatively; the basis of credible financial statements. The company has clearly avoided inflating sales figures, or failing to reveal the extent of its outlays. Unaudited financial statements are of primary concern when sales are indicated to be high and expenses indicated as being low. The moderate and verifiable facts revealed in the statements are clearly plausible. Audited financial statements will be part of the next step in the elevation of the company.
- Winning Brands has reasonable potential for its products to be active internationally, not only domestically, as already indicated through verified international initiatives
- Winning Brands has survived the most dangerous early period, 3 years past a reverse merger, during which most failures occur
- The company’s shares enjoy good liquidity, without any distortion through stock promotion
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The way in which Winning Brands is typical of speculative securities:
- The company is not yet profitable
- The company’s shares have declined in price over time, not increased
- The company is a high risk investment
- The company requires special “breakthroughs” or “tipping points” in order to lift-off and become self-sufficient and thrive. The odds for success do not favour a company in this segment.
That is why this segment of the investment market exists. The uncommon success stories can provide massive capital gain if/when they happen. Anyone troubled by the (many) uncertainties should not be here. This leads us to the final and highly revealing difference between Winning Brands and others in the speculative category – Winning Brands is forthright about this fact. Our Investor Page has an automatically activated audio-visual warning that this investment may not be suitable for most people. Accordingly, any person who participates in the Winning Brands story is here by their own free will, and fully informed. If this standard had been observed by the “typical” speculative stocks in this sector of the capital markets, then the sector would have a terrific reputation of legitimacy and honesty.
Winning Brands therefore is a contributor to best practices amongst its peers. This is a source of pride for the management and staff of Winning Brands and those shareholders who are choosing (in large numbers) to stay with the company during this high risk/high-potential reward period of its life.
