QUESTION
- I know you have answered this question before but I do not understand why you do not hire an Investor Relations Awareness Firm immediately.
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ANSWER
“Investor Relations” and “Investor Awareness” are differing concepts. Investor Relations seeks to optimize communications with shareholders, generally. Investor Awareness seeks new shareholders, specifically.
Investor Awareness is what you have in mind. It’s a new way of saying “stock promotion”. Stock promoters have started to use this phrase to make themselves look better because stock promotion has gotten a bad name over the years, for obvious reasons. The methods used by IA operations are based on outreach. IA people contact a new audience through social media, telephone, e-mail, fax, networking, “whatever”. They usually exaggerate or even invent things to make a stock seem hot. Some version of “Buy it now because the price will be up 1000% in no time” is the standard operating procedure. The SEC and other regulators detest this. They feel that it interferes with legitimate market operations by exploiting the public’s primary weakness – the search for the easy big score. Securities laws since the 1930’s have been designed to protect the public from abuse. If these laws didn’t exist, scam artists of every description would rule. In addition to the legal/moral issues involved, stock promotion is very expensive. It is not unheard of that $10,000 per day or more is required to activate “the machine”.
Having said all this, there is a legitimate element within the Investor Awareness field, but it is a relatively small proportion of the whole sector. This legitimate element makes a point of disclosing their compensation in all their communications and stimulates conversation about the company amongst investors in various circles. It’s still very expensive, and people still need something legitimate to talk about. Winning Brands has had “potential” for a while now. That’s not new. Our “potential” is not a viable basis for an IA campaign. At this stage in our development, for a legitimate IA campaign to be effective, we have to show significant progress. Cold, hard facts are needed about sales that are meaningful and trending significantly higher so that the firm can really be thought of as moving into a whole new phase. When we can give that to a legitimate IA firm, so that it doesn’t have to make things up, exaggerate and stretch the truth in order to get interest and stimulate natural buying – then we’ve got something. Therefore, in addition to finding the right partner, we have to give them the raw material that will help them do their job legitimately.
The Do it Best listing and other emerging retailers are still so new that it’s still too much about “potential”. I will be the first to activate assertive IA when these elements come together properly so that the new investors, buying in at higher prices, are making a good investment because the share can be proven to be significantly undervalued. That’s what would make new higher prices sustainable, not merely a spike. That’s what will provide attractive capital gain exit horizon for existing shareholders who would like to cash out and enjoy their profit. A short term spike will not provide enough liquidity to cover profit taking at a higher price by current shareholders.
