Shareholder Question: Europe

QUESTION

Can you tell us something about the progress in Germany / Europe besides the Serbian Connection?

ANSWER

Our launch plans for Europe had been affected by these key preparation factors:  A)  Gaining authentic confidence that our product compares favourably to others that are available in Europe;  B) Ensuring that our formulation can remain compliant not only with current but anticipated legislation that will originate in Europe;  C)  Having a basis of retail success in North America to build on.  It lacks credibility to seek meaningful retailer partnerships in the EU if we have not yet addressed our own back yard. 

It is understandable that it has seemed like there are opportunities that were commenced, but not followed-up on.  However, that would be an inaccurate assessment.  The Brand Ambassadors that had been established over the past few years in Europe have been very helpful to Winning Brands by providing eyes and ears in the marketplace to perform relevant preparatory tasks.  This can be as simple as taking photographs of suitable marketing environments or as involved as conferring on legislation.  We are proud of this group of early associates.  It has become clear that we have something to offer this market.

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Here too, we will see the merits of having prepared ourselves to do things well.

Since you are writing from Germany, I look forward to you being as enterprising as our American shareholders to introduce 1000+ to family, friends, neighbours and business prospects  😉

A special thank you to our European  shareholders for the extra measure of vision needed to have joined the Winning Brands shareholder family from thousands of kilometers away, sight unseen, with a long term perspective.  Soon you will know that marvellous feeling of seeing the company of which you are partial owner offering your product on the shelf of a store in your own community.

The European Union is the world’s largest economy, with over 500 million residents.  It has the sophistication to overcome any of the challenges that are in the headlines of the moment.  As in America, life will carry on – and that life will include cleaning!

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