Discussions with each Winning Brands NYC Store Ambassador includes a review of their experiences with shoppers in this setting. Are shoppers interested, and if so, in what features and benefits of 1000+ particularly? How is the price point? To which product would 1000+ be compared here? The journey of developing a brand is informed by such findings and all “system elements” are adjusted accordingly. For example, at the 40 Wall Street location, we found that the small size SKU of 1000+ Stain Remover was a perfect addition to the travel section. Store personnel and we conferred on making arrangements during the visit to create a space for it. At 95 Wall Street, a man came into the store and purchased a bottle within minutes of my arrival. He said that he had seen it in the store earlier in the day but then checked our website http://www.1000plus.ca/ before returning to buy it.
Positive relationships are being formed around the emergence of 1000+ Stain Remover between ourselves as manufacturer and our retail partners. We already have a fine relationship with Janovic Paint & Decorating Centers for the sale of 1000+ Stain Remover in Manhattan. The Duane Reade store chain is a very different setting. Such is the versatility of 1000+ Stain Remover to reach across trade categories. Very few products would be as much at home in one as the other. This cross channel relevance is a key to the business plan of 1000+ Stain Remover and its inevitable migration into all sorts of suitable points of sale.