Our Australian Ambassador, Kori Walsh, and her family are returning home to Canada, where our collaboration will continue.
A feature of the new arrangement includes a deepening relationship with a leading Australian manufacturer of cleaning solutions, Rubbedin (http://www.rubbedin.com.au/), with whom earlier cooperation was already beneficial. This positive relationship with Rubbedin has been developing gradually. Rubbedin provided assistance in obtaining key distribution in Australia for Winning Brands. Rubbedin is uniquely qualified to accelerate our progress in Australia and New Zealand as its specialized products already have shelf space in virtually all the stores that Winning Brands would target. Furthermore, as a manufacturer, Rubbedin is uniquely qualified to convert bulk to local packaging and provide other collaborative strategies to optimize the logistics/distribution equation.
What Winning Brands brings to the table is a unique product(s) whose international profile is growing and likely to accelerate on its own in years to come. There are many examples in industry of joint ventures amongst peers, rather than competition, in order to achieve distribution and other operational advantages for mutual gain. This is why Rubbedin Managing Director, Ian Smits, reiterated to me again in a note this morning “I am enthusiastic about the opportunity that exists for both Winning Brands Group and ourselves.” We are still developing operating plans and documentation and will issue a more formal news release in due course when more details are concrete.
Winning Brands respects and appreciates this emerging collaboration with Rubbenin and looks forward to having Kori and family in Canada again.