Earlier this month a News Release referred to 1000+ Stain Removere heading to England within a few weeks constituting our official European Union launch. This shipment consists of our Bio-Based formulation, that will eventually be introduced to all markets. We have completed preparation of these goods today for the customer’s Canadian freight forwarder, so the shipment is officially “en route”.
The Winning Brands German Ambassador has been reviewing the proposed German label. The purpose of having country-specific 1000+ labels is to provide the information about the importer and territory contacts for local consumers and retailers in their own languages. All other aspects of the packaging and product are identical, so it’s an easy thing to do.
It has taken several years to be ready to introduce 1000+ to the European Union on a commercial basis (ie product on the shelf for sale, not testing). However, we are far more comfortable now that we have the regulatory issues, product technology and business elements properly developed for Europe – resulting in advances on several fronts now. We will be hearing a great deal about 1000+ from Europe in 2012 and in years to come.