The report is in today – our associates at Lancaster added 21 new stores in February, by means of first orders of 1000+ Stain Remover to be drawn from Lancaster inventory. We thank these new stores for joining the 1000+ retailer community. Winning Brands is determined that 1000+ Stain Remover become much better known to the hardware / home improvement / paint sector in 2012. Lancaster is one of the distributors who will help us deepen our reach into this sector for 2012.
We are preparing due diligence materials for the financing initiative discussed in recent posts. Part of the due diligence process is to detail the use of proceeds in cash-flow and budget planning documents. As progress is made in identifying the source of financing, so too the associated materials can become more detailed and based on increasingly relevant assumptions. We have much work to do, but at least we can now work with increasingly practical assumptions. In the picture below our Manager, Retailer Support, Deberah Ruddy and the Canadian Sales Manager, Tammy Ritchie, are discussing best use of such resources, in specific terms. A number of retailer and distributor co-marketing programs will become available to us in concert with the release of such financing.
The photo was taken on Monday at the (monthly) March 2012 Sales Operations Meeting, in which team members analyze results to-date and adjust operations in practical terms to keep advancing toward goals. There are many “nuts and bolts” details to operations with large retailers who have a variety of internal protocols. Winning Brands takes the initiative to be helpful and effective in these retailer and distributor relationships. A number of our partners have remarked upon this quality in our working relationships. It’s clear to people who work with us that we have a promising future and they are pleased to be part of it.
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