Spartan’s Family Fare supermarket in Michigan invited 1000+ Stain Remover back for another in-store demo session on Saturday. The Department Manager had reported that sales increased after the previous visit referred to in the post February 12th.
Our team was encouraged again to see the interest and response, with approximately 48 new customers gained through this second visit. It’s clear that consumers are receptive to the 1000+ message, and also that consumers who have the product tend to like it. Naturally, the business challenge is to become well enough known by consumers to drive good unaided shelf turnover on its own, without needing live demos. At least we know now, for sure, that the 4oz Handy Size has a place in this setting under the right circumstances. It may be a way in which to grow beyond the hardware sector in due course, as momentum accelerates over time within the hardware sector. Focus on our natural home in the hardware sector remains important, despite the information value of such test marketing in grocery. It benefits Winning Brands’ relationships with retailers when they see first hand that we can execute joint programs effectively. Building a brand has as much to do with execution as motivation. “Getting it done” consistently, on time, on budget, collaboratively – matters.
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