Do you remember the terrific testimonial from Annapolis Paints on January 31st? It’s the latest subject of our Testimonial Presentation Series and on its way into the next monthly collaborative distribution to 4,000 Do it Best stores, 1,000 Home Hardware stores and eventually Lancaster, Florida Hardware and others.
Now that we have this expanded U.S. reach, for the first time ever having a practical way of communicating with thousands of stores on a regular basis with the cooperation of a trusted central buying office, even a single testimonial can be seen by thousands of store personnel. Unlike an external mailing, this internal program is understood to be an approved product, “in the system” and easy to order.
We have so many great testimonial experiences to share, the only challenge is picking them! Stores are starting to tell us that they are noticing these presentations. We have even been told that some are taking the initiative to laminate the presentations for their staff and customers.
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