Sam’s Club

As a follow-through from our debut at Sam’s Club Road Show in Q4 2011, our first 2012 event concluded this weekend in Houston.  The end-of-aisle demonstration station is now called an Event Showcase, rather than Road Show.   As a marketing test, we chose a single 11-day stretch rather than several sequential 4-day events.  Our finding is that the days at the beginning of the week are less efficient than the end of the week.  Therefore, multiple shorter events, timed strategically, seems better for us.  We will bear this in mind in reviewing the Q2 dates offered.  We have already received partial payment for the earliest part the March event and continue to appreciate the interest shown by Sam’s Club in 1000+ Stain Remover.

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