Shareholder Correspondence: Shows

QUESTION

Eric I must say we got excellent coverage in the Mag. especially when you click on to the up coming show May 1-3.  Memory doesn’t serve me well in so far as to whether or not we will be attending the National Hardware show or just advertising. I think this would be a great beneficial promotion just like the Do-it-best show coming up in Mid May. I realize it may be a bit expensive and time consuming. But the back to back shows of this magnitude could be mind boggling. I don’t remember seeing a blog on the up coming National Hardware show recently.

ANSWER
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The cost and logistics of a back-to-back participation in these two shows was not yet feasible.  While it may seem that the NHS is the one to attend, there are less obvious but important reasons in favour of following through with Do it Best May Market, thus ensuring that this community of 4,000 members knows us well.   With increasing and regular trade advertising of 1000+ Stain Remover to the industry having started in the May 2012 NHRA publication, and continuing in 2012 through various means, the 2013 Spring Show will be perfect for us.  We will be heard of and recognized by most event participants by then , we will have a maturing Do it Best success story to share of interest to the two other member co-ops and buying groups, and our 2012 major financing will have enabled us to book early for significant  floor presence in terms of substantial size, great design, sufficient personnel and a “total impact” effect.    In the meantime, our principal U.S. distributor, Lancaster, has a presence at the NHS.

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