In response questions/comments about the company’s priorities regarding markets, the following points may help to clarify why international markets are attractive:
- The company’s Ambassadors operate on a commission basis, not salary.
- The importer pays for shipping.
- The importer pays for advertising in their market.
- The international markets have not required travel to establish.
- Samples provided to foreign markets have been proportionately less than for domestic markets.
- Stores in several countries have freight forwarding arrangements with agencies in Miami (for Caribbean markets) and Long Beach (Pacific) to receive goods by consolidation with other merchandise through shared wholesalers.
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In summary, international business development has so far cost the company very little, yet opens the company up to the 95% of the world’s population that lives outside of North America. Determining whether their response to 1000+ is similar to domestic markets is both easy and helpful for long term planning purposes. Many companies do not have a legitimate international dimension. For these practical and cultural reasons, there is no reason to waste naturally occuring opportunities internationally.
