Profound thanks to David, Scup, Kristin and Deberah not only for being at the Do it Best May Market representing 1000+ Stain Remover, but for being there with such obvious pride of purpose. Do it Best members do sense the commitment and enthusiasm behind 1000+. When we are given the opportunity to interact with hardware store personnel one-on-one, real progress is made. That’s when they see first-hand that 1000+ is not “just another stain remover”.
Deeper conversation with store associates in this setting reconfirms the huge opportunity that exists for Winning Brands if we keep building awareness through first-hand customer experiences. Feedback from Do it Best stores who have brought 1000+ into their locations is positive. These person-to-person exchanges provides more evidence that success for 1000+ Stain Remover as a household name can be achieved with exposure. Significantly, we don’t get “push back” from people who are familiar with 1000+. Comments from experienced 1000+ store personnel are a strong source of motivation for us – because they are our greatest supporters. It’s a joy to hear customer experiences that are shared with us at the show. One practical thing that we are also reminded of is that there is a certain amount of skepticism by people who see our advertising (or any advertising) for the first time. That’s why steady exposure to our monthly Customer Experiences mailer program is so important. We will continue to work on that program and improve it to reflect feedback. We want to achieve deep awareness of 1000+ within the industry, so that consumers have steady exposure to personnel who can answer questions (or make recommendations) based on authentic personal knowledge.
Photo below: Deberah is employed by Winning Brands, whereas David, Scup and Kristin are stakeholders reimbursed for their transportation, accommodation and meals. As the resources of Winning Brands grow over time, 1000+ will have a presence at more shows too.
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