Our 1000+ bottle has been geared to the hardware sector, with pictures that are relevant to that sector prominent on the package, such as paint mess, roofing tar, etc. We have experimented with that label in collaboration with our customers. Feedback has been incorporated over time. That “hardware label” will continue to serve the interests of the hardware sector as we grow into it..
However, over the same period, we found that the high-relevance of hardware references posed a barrier for consumers in supermarkets, pet stores, marinas and the many other settings where 1000+ Stain Remover is highly suitable.
Therefore, an additional format of our label, the “Generic” is being introduced to retailers for whom the hardware references are not relevant. Combined with the use of neck tags and other merchandising props it will be feasible to make the 1000+ presentation highly relevant to each retail sector where it is displayed, with a more “inclusive” background.
The example below is one that we will be presenting to a chain for whom Outdoor Uses if of interest, as a concept. 1000+ can accommodate this easily because of its versatility, Double clicking on the photo provides a close-up view.
The flip side of the card lists some of the many uses or 1000+ Stain Remover in outdoor lifestyles.