The number of Do it Best outlets that have ordered 1000+ Stain Remover for consumers has risen to 733 as at August 2012.
The Do it Best warehouse-to-store truck delivery program is convenient for member stores because members are permitted to order any number of individual units, not merely cases; even one or two bottles, since the truck comes twice per week anyway. Since inception of the 1000+ Stain Remover – Do it Best account in Q4 2011, these stores have taken delivery of 10,469 bottles (mixed sizes).
We have found that there is a direct correlation between store staff product knowledge and replenishment activity. The line graph below shows the trend over the past 8 months in the number of stores replenishing during each 30 day period amongst the core group of stores with whom we are communicating.
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Do it Best still accounts for a small proportion of total Winning Brands sales in dollar terms, so this organic growth has not yet impacted Winning Brands totals significantly. The trend however is the key because the circumstances that are present in the Do it Best account are representative of the circumstances and structure of other buying groups that may join the 1000+ retail network eventually. Product turns, even within the existing stores, will benefit from deployment of additional marketing resources in due course
