Our product had been approved by Orgill, a leading distributor to the hardware and home improvement sector, for drop shipping arrangements 4 years ago.. The order-taking process by Orgill sales personnel and their store customers was limited by Orgill to manual forms, at the time. In other words, hardware stores and the Orgill sales people who call on them, needed to fill out paper orders, as well as to obtain individual store credit approval from Orgill head office for each order, manually. This turned out to be an impediment to growth of 1000+ Stain Remover within the Orgill environment because the placement of orders was cumbersome for all parties. As we were a new, unproven product at the time, there was a limit to what the distributor was willing to do in bringing us fully into their system.
Since that time, 1000+ Stain Remover has shown perseverance, commitment to its market and generated positive ties to hardware stores across America, especially now through its listing by Do it Best.
Confirmation was given yesterday at the end of an in-person meeting between Winning Brands and appropriate Orgill senior management that 1000+ will be upgraded to online ordered drop-ship program for Orgill accounts. This means that all Orgill active accounts, numbering approximately 6,000, will for the first time be able to order 1000+ as easily as any other product that Orgill sells, and to charge the order to their Orgill account.
This provides 1000+ Stain Remover with higher visibility amongst Orgill’s 6,000 active accounts, access to direct-to-store online marketing programs, automatic Orgill-to-store credit approval and the basis for 1000+ Stain Remover to be at future Orgill Dealer Markets (Video Link: http://www.orgill.com/index.aspx?QType=100169 ).
This development will have a beneficial impact for 1000+ Stain Remover and Winning Brands because, for the first time it will become easy for Orgill’s 6,000 regular accounts to buy this product. There is only so much “hassle” that a retailer is willing to go through to order any product. Such down-to-earth practical issues are as important as any branding concepts in getting shelf space.
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Orgill sales personnel will be involved in renewed awareness initiatives involving the Orgill organization, constituting a re-launch of 1000+ with new vigor at Orgill. Collaboration between Winning Brands and Orgill for practical implementation of this new higher profile will begin with the next two weeks and be ongoing thereafter.
It is more likely now that the high potential for this important distributorship can be realized. It will also increase the opportunities for international shipment consolidations to supplement what is already being done with Do it Best. http://www.orgill.com/index.aspx?QType=100185
More details will be provided when we are live on the system.
