Written notification arrived from the GSA that our introductory marketing to GSA’s procurement personnel, through their journal MarketTips, will go into circulation 1st week of December. The advertisement appears below. It was slated for for distribution earlier in the “Fall Edition” but had been delayed. The circulation date is settled now.
Of interest to our shareholders is the fact that this official internal publication is a widely referenced “professional journal” within the GSA. Approval is required for a vendor advertisement to appear and is limited by a number of criteria.
What is helpful to Winning Brands about this development is that it lets us break through a “Catch-22” situation. On the one hand, 1000+ Stain Remover performs very well for what people who order cleaning products need, but on the other hand, some 1000+ product characteristics are unique (such as its remarkable kindness to skin and versatility across specialized applications that are not normally found in a single product) and therefore such characteristics are not part of standard ordering templates for typical tenders in this category (in terms of technical criteria in standard tenders). GSA personnel can modify specifications, but need to be aware of the new product’s capabilities in order to process new criteria into specifications. That’s the Catch-22.
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With this official publication of the GSA delivering a formal introduction of Winning Brands to GSA readers across a wide range of departments, we gain the means to foster wide discussion about 1000+ Stain Remover within the GSA. This takes us beyond the confines of standard tenders that are designed to procure regular (known) material according only to existing specifications (to which we can be included in due course).
It’s a good step forward to “engage” within the GSA system. We are grateful to the GSA for opening this door – which will benefit GSA client agenices by exposing them to something new and worthwhile.
