Shareholder Question: Which Department?

We have been asked by several shareholders over the past few days whether we could provide more explanation of the store department that 1000+ Stain Remover is sold in, i.e. which one and why.

For several technical reasons, the Hardware / Home Improvement stores are the “base” for 1000+ Stain Remover.  It’s not the only sector, but rather the core sector.  Within this sector, there are several departments available under one roof, in which 1000+ is relevant to consumers.

It is the policy of Winning Brands to encourage our retail partners to place the product in as many niches as possible within the store for maximum benefit to the store, and maximum convenience to the consumer.  We have evidence that stores which follow this advice do better than others.   Since statistics to this effect have emerged, we have shared this with retailers and increased the emphasis on this point in our direct-to-store marketing.  As a result,  increasing diversity of placement within the stores has been emerging.  

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