I have today reviewed the first draft of the script for the proposed next generation of 1000+ Stain Remover infomercial. The script is being written by people with specific creative and business experience to generate money in this setting.
With the re-branding of Winning Colours name into 1000+ mostly complete, broad marketing of 1000+ will of course be helpful to accelerate the rate of growth from the slow pace that word of mouth provides, to the faster pace that media driven awareness provides.
Before a return to TV could be considered realistic, it was necessary to identify suitable new parties, financial as well as creative. The team is forming sufficiently well that a script outline has begun. Part I landed on my desk late this afternoon. That’s a practical development.
I will not be in a position to provide details until we are closer to air date – and a great deal still has to happen before that occurs. Nonetheless, shareholders will be glad to know that Winning Brands management has no illusions about 1000+ being able to become a significant brand without media, over the long term. Our realism in building a foundation of good store partnerships and systematic ground level operations presently should not be misinterpreted as satisfaction with ground floor operations. It’s a foundation. Our goals are much higher.
The picture of our success is like a jig saw puzzle – there are many interconnected pieces. It is easy to think that a piece here or a piece there viewed in isolation doesn’t make much sense by itself – however as additional pieces are eventually put into place and gaps diminish, the over-all logic becomes apparent.
With apologies to Mark Twain for a slight variation of his well known observation about life:
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