Christmas Greetings

There are many personal interpretations in the meaning of Christmas.  For me, personally, Christmas is a time to reflect upon the value of certain noble traditions that have endured for a very long time, no doubt for good reason. 

People who know me personally understand that the honour of purpose and effort are important to me.  I would like to both express my deep appreciation to our shareholders for the opportunity that they have provided to us in the company to work toward our goals and my contrition for not yet having achieved them. 

Despite my confidence and enthusiasm for our future, I am quite aware that we have not yet created the success of which we are capable.  I am ultimately responsible for this.  I am proud of what we have accomplished operationally, but I am not satisfied or complacent as to what still needs to be accomplished financially. 

Developing a spirited independent consumer product brand is not a science.  There are factors that are both common and unique to each of the precedents for such an undertaking.  The challenge is to apply the principles of the successes, where they can be deduced and are relevant.  

Ultimately, when we emerge as a success by all the usual metrics, our own experience will have become valuable to inform others who are at an earlier point in a similar journey.    What those are, exactly, cannot be known until that point is attained.  Until then, it’s all a matter of opinion.
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One thing is for sure, whether my choices are popular or unpopular, I will continue to be accountible to the shareholders.  I welcome informed comments from all stakeholders who care about the company and are interested in its progress. 

Winning Brands heads into 2013 with more momentum than before, but I accept the truism that this by itself is of no value to the shareholders without being translated to profitability.  I am genuinely looking forward to 2013 as a year of advancement in the USA.  I am looking forward to this time next year being able to report in concrete terms upon this advancement being sufficiently substantial that it represents truly material progress for the company on all levels.  There will be no lack of effort to accomplish this by your team at Winning Brands. 

 

 

 

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