I have been reviewing year-end production reports this weekend to evaluate a key operating statistic – the combined number of units manufactured and delivered during 2012; that figure is approximately 134,000.
Our retailers typically reorder small quantities regularly, rather than keep a large amount in stock. This means that deliveries bear a close relationship to actual consumer purchases at the store level.
Our 2012 deliveries equate to approximately (depending upon statistics source) one product delivered to every household in a city like:
- Orlando or St. Petersburg in Florida, or
Buffalo, New York, or
Lexington, Kentucky, or
Toledo, Ohio
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I find it helpful to picture things in practical terms, and therefore share this here for shareholders who have expressed an interest in knowing this number, in their correspondence with the company.
Servicing retailers and consumers in as many markets as we do has its complexities, however, we have the experience and infrastructure to accommodate growing volume in the future, efficiently. Serving 1.3 million households, rather than 134,000 will not be ten times as complicated or costly. That’s why our business model is attractive. When we can cross the threshold number of households whose enjoyment of our products makes us self-sufficient, we can be very profitable. Even 1.3 million households would be too a conservative target, as USA and Canada have approximately 125 million households, combined.
I am confident that we will achieve this and more.
