QUESTION
“Eric, any progress on the talks with that big box retailer that were to have taken place in med July”
ANSWER
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Yes, Winning Brands was invited to participate in a Product Line Review at one of the major retailers in the category in July. We attended and made our case. The PLR process will be completed in August and a decision regarding changes in the category should be known in November. Winning Brands can make no prediction of what may arise for 1000+ Stain Remover from this process. We have found that the best intentions by a buyer within the largest organizations may be subject to interference from external factors. In the meantime, we work hard to establish ourselves with a foundation of independent stores (who account for the vast majority of locations in the home improvement sector). If a big box banner decides that it can move beyond evaluation into a national listing, so much the better. It was good to see that we are still in the running. Regardless, we have a great deal of opportunity within the home improvement sector and other fields. The fact that so few consumers have heard of us is the reason that Winning Brands has so much upside. Our product has not been rejected by consumers – it just has not hit the radar screen. I would be surprised if more than one person in 10,000 has heard of us in the United States. We may have been at this for a few years, but to consumers who have not heard of us, we are as new and fresh as anything else that shows up in their lives for the very first time. It’s really just about creating awareness – fostering first use – and being conveniently available for resale when the consumer is ready for more.
