There have been several operational advances recently. These include:
- First delivery of 1000+ Stain Remover to the U.S. Navy NEXCOM division. The shipment was re-deployed by NEXCOM to their facilities in Japan and the Mediterranean. The purpose of the navy order was to make 1000+ available to personnel in the NEXCOM stores there or for use by personnel in an official capacity (i.e. official cleaning). It was a small opening order, but was placed by the navy through its official channels (i.e. government purchase order). Our plan is to establish contact with the facilities where the 1000+ actually lands to learn more about the customer experiences and build on it.
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- Replenishment orders from Australia and New Zealand. It is terrific to see that this market continues to show interest in 1000+ Stain Remover. Another 8,064 “handy size” bottles have been ordered for shipment asap.
- Replenishment order for BRILLIANT Wet Cleaning Solutions. We are pleased to see that BRILLIANT is already moving into additional dry cleaner / wet cleaner facilities, beyond the launch partner, Georgian Bay Wet Cleaning. The resulting distributor replenishment order is being made for our new distributor Miele Limited asap.
- USDA (United States Department of Agriculture) honoured us by selecting 1000+ to display at its booth at the October 2014 Greenbuild Expo in New Orleans due to our BioPreferred rating for 1000+ Stain Remover
- TrackMoist use continues. We have been invited to the National Tractor Pull Association Show in December to increase exposure
- The anticipated 200 store roll-out of 1000+ Stain Remover in Q1 2015 with a national home improvement retailer is still on track. There is extensive collaboration ongoing toward this.
- Winning Brands has been quietly testing different presentations of Blau Aire Turbo in order to establish an efficient commercialization method. This testing is being ramped-up in the 3rd week of November with the launch of a carefully designed e-mail marketing campaign to smokers in the United States. Results from this test will inform our next steps with the project, in terms of targeting. In the meantime, we have been making technical adjustments to the prototypes.
- More information about these points will be provided
