Question:
Hi Eric, Regarding the expanded presence in a national listing. As per your Aug 21 2014 blog: Status update… I read: Winning Brands will provide further description of this development in the Q3 report and the subsequent 2014 annual report…. and will be commented on therein as a subsequent event. Eric, I have not read anything further in either of these reports. Can you provide an update? Thank you.
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The declaration made by one of the two largest home improvement retailers in the U.S. that 1000+ Stain Remover would be placed in 200 stores early in 2015 has not yet translated to action on their part. Winning Brands has done its part in preparation, yet delays in implementation continue on the other end.
Such delays are a contributing factor to the fundamental reassessment by Winning Brands of its reliance on a small number of home improvement chain corporate buyers to make decisions, or follow through on their commitments, which are key to the company’s destiny. For this reason, the 2014 Annual Report discusses the growing emphasis on joint ventures and strategic alliances. Broader partnerships will expand Winning Brands’ product interests and will strengthen the company’s resilience and growth potential. Winning Brands has had access to product commercialization opportunities in the past but has not deployed them due to the company’s historic focus on cleaning and chemistry in particular. While our products in cleaning and chemistry will continue, they will no longer be our exclusive sector of interest. Our shareholders will benefit from Winning Brands developing broader relationships.
Successful companies, and individuals, make adjustments when necessary to achieve their goals. A strategic combination of both prudence and boldness is characteristic of winners in the end.
