Shareholder Question:
“…So WNBD gets the financing to help other startups? Is this Government financing or private? I read it can be up to 20 million. Is it an equity based financing?Do u expect to get that much or 1.5 million. What is the amount you receive based on? I’m trying to get a better understanding…Thanks”
Answer:
In the past, any funding raised by Winning Brands could only be applied to its existing (foundational) product line, i.e. cleaning solutions.
Now, because of our launch of the Innovators Community recruitment portal, www.InnovatorsCommunity.com, Winning Brands can select intriguing projects that are being presented to us for consideration by their innovators. Their hope is that Winning Brands will provide some of its resources and experience in return for sharing in the future launch revenue of those projects.
What Winning Brands will receive in return is a multiple of what we provide. Winning Brands will hold a portfolio of these project revenue entitlements. Winning Brands will not seek ownership of those innovations (unlike conventional venture capital), but rather be paid out by receiving a percentage of “top line” sales of those ventures. Because our entitlement will be self-liquidating ( ie. eventually paid out/retired) this is far more appealing to inventors. That is why we have a waiting list.
This is also much better for the innovators than a “loan”, because the repayment is tied to sales, thus avoiding potentially fatal default situations.
There are many subject matter experts whose expertise in various technologies and launch processes are able to help us vet opportunities and even help plan and execute some of the launches.
The amount of our multiple gain depends upon the circumstances of the projects, their readiness to market, the risk, the speed with which the return is likely to be realized, and more.
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The bottom line is that the Innovators Community platform will give Winning Brands shareholders access to revenue from a far greater range of cool projects than any single company could ever generate. There will always be a larger number of applicants than we could ever proceed with. Consider Shark Tank for example. The number of projects that they can feature in a broadcast season is limited by available air time for the core program. That is a small number compared to the tens of thousands of applications that they receive per year.
Innovators Community is an original way to give public shareholders a stake in the growth of smart new product launches, spreading the risk across diverse opportunities, leveraging expertise from various fields as required. This model is truly appreciated by innovators. This is not merely “crowd funding” or any other existing version of innovation funding. It is a new hybrid approach that will be fine-tuned to address the appropriate regulatory and operational issues. It is a breakthrough in combining the power of the public capital market and the power of innovation. Innovators suffer a HUGE unmet need for launch assistance.
Regulation A+ is only one mechanism by which Winning Brands can obtain the capital appropriate to its needs for the innovation portfolio, as it evolves. Regulation A+ permits up to $20 Million per year on a Tier I basis. The amount that we will accept will depend upon our portfolio at that stage.
As to the concept of Innovators Community in general, any skeptic can easily come up with supposed “problems” with this idea. We can do this for anything in the world. Even great ideas that are now in operation in the world are filled with potential problems. More important is the fact that Winning Brands has spent nearly 2 years vetting the Innovators Community structure through bright professionals in law, accounting, securities, product marketing, etc. It gets consistently good grades for originality, plausibility and potential to make a positive difference in the world if it is implemented well in coming years.
Our recent Exploratory Discussion Agreement with Securter, Inc. reveals only one of our candidates. It was at a stage where the project candidate was ready/willing to announce our exploration publicly. Others will too, in due course.
Links to innovation oriented people and organizations: http://innovatorscommunity.com/?page_id=3556
